Kimbel Farwell

Kimbel farwell

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location of Kimbel FarwellSanta Monica, California, United States
Followers of Kimbel Farwell703 followers
  • Timeline

  • About me

    Vice President Marketing

  • Education

    • Fudan university school of management

      2013 - 2014
      Master's degree international business management 1st class distinction marks (honors)

      • MSc Master’s in Management Exchange Program, Shanghai• Key Courses – New Venture Creation; Power & Negotiation; Game Theory & Business Strategy

    • Estudio sampre

      2008 - 2008
      Study abroad spanish language and literature 4.0

      International School and Study Abroad Program, Madrid and Alicante Studies emphasized international relations, business and politics in the European UnionCumulative GPA: 4.0

    • London school of economics and political science

      2012 - 2014
      Master of science (msc) management

      Activities and Societies: • Affiliated Memberships – Start-ups and Entrepreneurship SIG, Management Graduate Society • Key Courses – Quantitative Analysis; Marketing; Managerial Economics; Strategy, Organization & Innovation; Qualitative Analysis; Foundations of Management; Organizational Behavior

    • University of california, santa barbara

      2008 - 2012
      Bachelor of arts (b.a.) global studies 3.72

      Activities and Societies: Member of Golden Key International Honour Society, No Labels (Political Activist Group), Campaign assistant for OPP (Open People’s Party; current UCSB Campus Student Body), Pi Beta Phi (sorority at University of California at Santa Barbara) Minored in French

    • University of california, los angeles

      2009 -
      French language and literature 4.0

      Completed an accelerated French language course

    • Sciences po paris

      2010 - 2011
      Study abroad international studies 3.5

      Studies emphasized international relations, business and politics in the European Union

  • Experience

    • Oakley military sales (us standard issue)

      Jan 2007 - May 2008
      Sales associate and assistant to the chief operating officer

      • Conducted online sales fulfillment management and customer support as well as designed and created a customer service training manual

    • Bibledrama.com

      Jan 2008 - Jan 2009
      Lead coordinator

      • Helped develop this Web site for Father Lawrence Waddy, a popular Christian playwright. Designed Website, converted plays to HTML and PDFs for viewing and downloading.

    • Closing.com

      Jun 2008 - Sept 2008
      Research and administrative assistant

      • Assisted with industry research and administrative duties at this early-stage real estate information services company

    • Barc, inc.

      Jun 2010 - Aug 2011
      Consultant and business development executive

      • Assisted in developing the marketing plan, launch strategy and SEO/SEM initiatives for this early stage social networking application

    • No labels

      Jun 2011 - Sept 2011
      Outreach development

      • Represented this influential political advocacy group comprised of a national movement of Republicans, Democrats and Independents, urging bipartisan cooperation within Congress and within strategic political campaigns and conferences• Assisted with social media outreach efforts and helped coordinate strategic initiatives with those in Congress• Managed the posting of the non-profit’s YouTube channel and the selection and editing of video content

    • Allied greeks, inc.

      Sept 2011 - Sept 2013
      Founder/ceo

      • Developed a cloud-based organizational platform for non-profits (initially targeting college fraternities and sororities) that allows for the management of members, billing, event planning, ticketing and accounting all online and through a mobile application (pre-launch phase found at http://alliedgreeks.com)

    • Teach for america

      Sept 2011 - Jun 2012
      Campus campaign coordinator for university of california, santa barbara

      • Coordinated recruitment and outreach efforts for this non-profit’s Santa Barbara division, helping to place teachers in low-income communities • Organized recruitment events and promotional presentations and fliers, editing of video, photo and developed copyrighted content

    • Merlin entertainments plc

      Oct 2013 - Feb 2014
      Outside consultant

      • Headed the design and development plan for two proposed mobile applications slated for near-term development • One application was a comprehensive mobile solution to provide a complete ‘user-experience’ for Merlin’s customers including the latest innovations in location-based service, e-ticketing and relevant content to drive broad and continuing usage and engagement for their entertainment destinations

    • Omd usa

      Jun 2015 - May 2017

      Accounts: La Mer, Aveda, Jo Malone London, Aramis Designer Fragrances (Consisting of Tory Burch, Donna Karan, DKNY, Tommy Hilfiger, Michael Kors), Origins, Bobbi Brown, Tom Ford Accounts - La Mer, Estee Lauder Proper, Tom Ford, Bobbi Brown, Aramis Designer Fragrances (consisting of Tory Burch, Donna Karan, DKNY, Tommy Hilfiger, Michael Kors)

      • Strategist, Digital Investment

        Apr 2016 - May 2017
      • Assistant Strategist, Digital Investment

        Jun 2015 - Apr 2016
    • Hearst digital media

      Jun 2017 - Dec 2017
      Associate manager, content/audience development and paid media
    • Jo malone london

      Jan 2018 - Aug 2019

      • Facebook/Instagram Client Creative Bootcamp – Involved in FB/IG Client Creative Bootcamps• MediaPost Creative Media Ad Award – Nominated for Innovative Consumer Experience category for a cross-channel custom interactive marketing ad.• Millennial Advisory Board Member (MAB) – Nominated by NA Jo Malone President and appointed by ELC Board of Directors to advise ELC Brand Presidents and execute special projects. • Founder of ELC Digital Manager Center of Excellence Committee – Quarterly forum for ELC digital brand leads. Show less

      • Manager, Consumer Engagement North America

        Jan 2019 - Aug 2019
      • Assistant Manager, Social & Digital Marketing North America

        Jan 2018 - Dec 2018
    • Halcyon botanics

      Aug 2019 - Mar 2020
      Chief marketing officer, co-founder, shareholder
    • Clarkwell digital

      Oct 2019 - now
      Co-founder

      Formed as a special entity to provide senior branding, digital marketing strategy, and implementation services to early and mid-stage companies. • Brand creation, product development, & comprehensive marketing campaign strategy execution.• Design and manage the creative process of all marketing collateral & digital content for websites, email campaigns, paid/organic social, blogs, and other priority digital channels.• Streamline consumer journey -- UX funnel to conversion. Ensure all creative assets are optimized for the platforms & audiences (website, email, digital, social, etc.).• Proven ability to successfully manage and collaborate between e-commerce, creative, product, and website development teams to execute key marketing initiatives. Help identify, setup, and manage CMS and CRM systems. Show less

    • Bioppe

      Apr 2020 - Feb 2021
      Chief marketing consultant

      • Hired by the founder of this Personal Protective Equipment (PPE) & pandemic protective solutions tech venture• Worked directly with the founder and senior management to develop the brand, logo, industry positioning marketing collateral, product packaging, website and, more recently, a large COVID-19 risk mitigation proposal and presentation to the State of New York

    • Experiencenow

      Sept 2021 - now
      Vice president marketing
  • Licenses & Certifications

    • General assembly - front end crash course

      General assembly - social media bootcamp
  • Honors & Awards

    • Awarded to Kimbel Farwell
      Amazon Hackathon OMD/Amazon Nov 2016 Was nominated by my team to participate in Amazon Hackathon
    • Awarded to Kimbel Farwell
      OMD President Elect for a Day OMD Nov 2016 Nominated by colleagues to be OMD's honorary acting president for a day
  • Volunteer Experience

    • Volunteer Teacher and Mentor (2 Separate Orphanages)

      Issued by Rescue Dada on Jul 2009
      Rescue DadaAssociated with Kimbel Farwell
    • Chaired this event for UCSB organization

      Issued by Walk for the Cure on Dec 2008
      Walk for the CureAssociated with Kimbel Farwell
    • Volunteer

      Issued by Champions are Readers (CAR) on Jan 2008
      Champions are Readers (CAR)Associated with Kimbel Farwell
    • Volunteer Fundraise Organizer

      Issued by Voices For Children on Jan 2005
      Voices For ChildrenAssociated with Kimbel Farwell