
Timeline
About me
Vice President Marketing
Education

Fudan university school of management
2013 - 2014Master's degree international business management 1st class distinction marks (honors)• MSc Master’s in Management Exchange Program, Shanghai• Key Courses – New Venture Creation; Power & Negotiation; Game Theory & Business Strategy

Estudio sampre
2008 - 2008Study abroad spanish language and literature 4.0International School and Study Abroad Program, Madrid and Alicante Studies emphasized international relations, business and politics in the European UnionCumulative GPA: 4.0

London school of economics and political science
2012 - 2014Master of science (msc) managementActivities and Societies: • Affiliated Memberships – Start-ups and Entrepreneurship SIG, Management Graduate Society • Key Courses – Quantitative Analysis; Marketing; Managerial Economics; Strategy, Organization & Innovation; Qualitative Analysis; Foundations of Management; Organizational Behavior

University of california, santa barbara
2008 - 2012Bachelor of arts (b.a.) global studies 3.72Activities and Societies: Member of Golden Key International Honour Society, No Labels (Political Activist Group), Campaign assistant for OPP (Open People’s Party; current UCSB Campus Student Body), Pi Beta Phi (sorority at University of California at Santa Barbara) Minored in French

University of california, los angeles
2009 -French language and literature 4.0Completed an accelerated French language course

Sciences po paris
2010 - 2011Study abroad international studies 3.5Studies emphasized international relations, business and politics in the European Union
Experience

Oakley military sales (us standard issue)
Jan 2007 - May 2008Sales associate and assistant to the chief operating officer• Conducted online sales fulfillment management and customer support as well as designed and created a customer service training manual

Bibledrama.com
Jan 2008 - Jan 2009Lead coordinator• Helped develop this Web site for Father Lawrence Waddy, a popular Christian playwright. Designed Website, converted plays to HTML and PDFs for viewing and downloading.

Closing.com
Jun 2008 - Sept 2008Research and administrative assistant• Assisted with industry research and administrative duties at this early-stage real estate information services company

Barc, inc.
Jun 2010 - Aug 2011Consultant and business development executive• Assisted in developing the marketing plan, launch strategy and SEO/SEM initiatives for this early stage social networking application

No labels
Jun 2011 - Sept 2011Outreach development• Represented this influential political advocacy group comprised of a national movement of Republicans, Democrats and Independents, urging bipartisan cooperation within Congress and within strategic political campaigns and conferences• Assisted with social media outreach efforts and helped coordinate strategic initiatives with those in Congress• Managed the posting of the non-profit’s YouTube channel and the selection and editing of video content

Allied greeks, inc.
Sept 2011 - Sept 2013Founder/ceo• Developed a cloud-based organizational platform for non-profits (initially targeting college fraternities and sororities) that allows for the management of members, billing, event planning, ticketing and accounting all online and through a mobile application (pre-launch phase found at http://alliedgreeks.com)

Teach for america
Sept 2011 - Jun 2012Campus campaign coordinator for university of california, santa barbara• Coordinated recruitment and outreach efforts for this non-profit’s Santa Barbara division, helping to place teachers in low-income communities • Organized recruitment events and promotional presentations and fliers, editing of video, photo and developed copyrighted content

Merlin entertainments plc
Oct 2013 - Feb 2014Outside consultant• Headed the design and development plan for two proposed mobile applications slated for near-term development • One application was a comprehensive mobile solution to provide a complete ‘user-experience’ for Merlin’s customers including the latest innovations in location-based service, e-ticketing and relevant content to drive broad and continuing usage and engagement for their entertainment destinations

Omd usa
Jun 2015 - May 2017Accounts: La Mer, Aveda, Jo Malone London, Aramis Designer Fragrances (Consisting of Tory Burch, Donna Karan, DKNY, Tommy Hilfiger, Michael Kors), Origins, Bobbi Brown, Tom Ford Accounts - La Mer, Estee Lauder Proper, Tom Ford, Bobbi Brown, Aramis Designer Fragrances (consisting of Tory Burch, Donna Karan, DKNY, Tommy Hilfiger, Michael Kors)
Strategist, Digital Investment
Apr 2016 - May 2017Assistant Strategist, Digital Investment
Jun 2015 - Apr 2016

Hearst digital media
Jun 2017 - Dec 2017Associate manager, content/audience development and paid media
Jo malone london
Jan 2018 - Aug 2019• Facebook/Instagram Client Creative Bootcamp – Involved in FB/IG Client Creative Bootcamps• MediaPost Creative Media Ad Award – Nominated for Innovative Consumer Experience category for a cross-channel custom interactive marketing ad.• Millennial Advisory Board Member (MAB) – Nominated by NA Jo Malone President and appointed by ELC Board of Directors to advise ELC Brand Presidents and execute special projects. • Founder of ELC Digital Manager Center of Excellence Committee – Quarterly forum for ELC digital brand leads. Show less
Manager, Consumer Engagement North America
Jan 2019 - Aug 2019Assistant Manager, Social & Digital Marketing North America
Jan 2018 - Dec 2018

Halcyon botanics
Aug 2019 - Mar 2020Chief marketing officer, co-founder, shareholder
Clarkwell digital
Oct 2019 - nowCo-founderFormed as a special entity to provide senior branding, digital marketing strategy, and implementation services to early and mid-stage companies. • Brand creation, product development, & comprehensive marketing campaign strategy execution.• Design and manage the creative process of all marketing collateral & digital content for websites, email campaigns, paid/organic social, blogs, and other priority digital channels.• Streamline consumer journey -- UX funnel to conversion. Ensure all creative assets are optimized for the platforms & audiences (website, email, digital, social, etc.).• Proven ability to successfully manage and collaborate between e-commerce, creative, product, and website development teams to execute key marketing initiatives. Help identify, setup, and manage CMS and CRM systems. Show less

Bioppe
Apr 2020 - Feb 2021Chief marketing consultant• Hired by the founder of this Personal Protective Equipment (PPE) & pandemic protective solutions tech venture• Worked directly with the founder and senior management to develop the brand, logo, industry positioning marketing collateral, product packaging, website and, more recently, a large COVID-19 risk mitigation proposal and presentation to the State of New York

Experiencenow
Sept 2021 - nowVice president marketing
Licenses & Certifications

General assembly - front end crash course
General assembly - social media bootcamp
Honors & Awards
- Awarded to Kimbel FarwellAmazon Hackathon OMD/Amazon Nov 2016 Was nominated by my team to participate in Amazon Hackathon
- Awarded to Kimbel FarwellOMD President Elect for a Day OMD Nov 2016 Nominated by colleagues to be OMD's honorary acting president for a day
Volunteer Experience
Volunteer Teacher and Mentor (2 Separate Orphanages)
Issued by Rescue Dada on Jul 2009
Associated with Kimbel FarwellChaired this event for UCSB organization
Issued by Walk for the Cure on Dec 2008
Associated with Kimbel FarwellVolunteer
Issued by Champions are Readers (CAR) on Jan 2008
Associated with Kimbel FarwellVolunteer Fundraise Organizer
Issued by Voices For Children on Jan 2005
Associated with Kimbel Farwell
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