Experience

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  Comfort suites

  Feb 2018 - Aug 2021

  Receptionist

  Key responsibilities:- Check-in and check-out at the front desk, telephone correspondence and other general guidance for guests - Assisting the marketing team with improving the online presence (e.g. content writing)

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  Outbound

  Jan 2019 - Jul 2019

  Web assistant

  Key responsibilities:- Running an online magazine tailored to international business (Digima News)Key learning outcomes:- Basic knowledge of SEO (Search Engine Optimisation) and analysing skills such as Google Analytics

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  Branch of wisdom

  Apr 2021 - Dec 2021

  Social media assistant

  Key responsibilities:- Assisting in planning and conducting social media strategies (e.g. YouTube account management)- Supporting in organising, promoting and hosting online international business networking events (e.g. Japan Day for BMS)

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  University of edinburgh - accommodation services

  Sept 2021 - Apr 2022

  Resident assistant

  Key responsibilities:- On-site event planning (online and physical)- Promoting the events on social media, emails and posters - Site-wide event planning (as a site-wide committee)- Providing support for students at the accommodation (e.g. community building, well-being counselling)

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  Tve

  Nov 2021 - Nov 2021

  Young ambassador at cop26

  Key responsibilities: - Attending a press interview and sharing my insights on the environment and climate actions- Attending forums at Innovation Zone, The 2021 United Nations Climate Change Conference (COP26)- Networking with delegates from different organisations in different countries

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  Go up

  May 2022 - Nov 2025

  Key responsibilities: 1) Work with account managers as a team to produce and deliver SEO strategies for clients. 2) Conduct technical, content, and competitor audits of client websites at the initial stage of the campaign. 3) Deliver on-site SEO optimisations, beginning with researching and planning stages including keyword research, keyword mapping, and content strategy, and then create or optimise the content based on the strategy with collaboration with the content writing team. 4) Deliver technical SEO optimisations including error link (e.g. 3xx and 4xx) updates, canonical tag updates, URL structure updates, indexability optimisation, internal linking optimisation, internationalization of a website (e.g. hreflang tag optimisation), and migration support. This sometimes involves collaboration with the UX/UI team and development team. Show less Key responsibilities:- Assisting the account manager with client tasks (e.g. keyword research, link building)- Assisting the in-house content team with content writing- Assisting the in-house marketing team with social media Key learning outcomes:- How to execute on-page, off-page and technical SEO campaigns for clients- How to execute digital PR and link outreach campaigns - How to execute content marketing campaigns- How to Identify areas where both UX and UI can improve conversions and increase traffic Show less

  • Senior Account Executive

    Sept 2024 - Nov 2025

  • Account Executive

    Sept 2022 - Aug 2024

  • Digital Marketing Intern

    May 2022 - Sept 2022