Asad Ali Abro

Experience

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  Lahooti Co.

  Mar 2016 - Sept 2017

  Marketing Strategist

  Lahooti’s objective is to provide a platform on a national level for the musicians from different areas of the country, providing due recognition to the multitude of talent which is fading in oblivion.Key Responsibilities :-Developing Strategies so that the entertainment company could showcase itself as a brand in front of sponsors and collaborators.-Recruiting volunteers, getting them trained, assigning them their relevant duties at the time of events such as Lahooti Melo & Lahooti Lores.-Celebrity Management; getting their ticketing and lodging done. Coordinating with them regarding their performance and timings.-Meetings & presentations with sponsors such as Red Bull, Patari & PIA. Also entertaining them at the time of events.-Developing a team of bloggers who would post live updates on Twitter in order to be Trending. Show less

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  Creative Laws

  Oct 2017 - Apr 2019

  Social Media Manager

  Creative Laws is a global provider of Managed IT solutions that help optimize and transform your brand in the digital arena.Domains: Google Adwords, Social Media, Client Servicing, Strategy Planning.Key Responsibilities :-Manage a variety of digital media campaigns and develop strategies and tactics for clients.-Day to day implementation of paid search tactics that include keyword development, budget allocation, as well as campaign optimization, planning negotiating, and executing digital media campaigns based on client's objectives.-Being the primary business contact for clients and managing their day to day inquiries.-Managing the day to day liaison and coordination of servicing for your key client contacts.-Contributed to the sales growth in first quarter of 2018, by developing strong relationships, with clients and upselling additional services.-Introduced a completely new sales channel, where through research we reach out to a number of potential clients.-Community Management for multiple brands.-Provided strategic advice to help clients gets the best ROI on the advertising investment. Show less

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  ECOM - leading eCommerce turnkey solutions provider

  May 2019 - Oct 2019

  Assistant Manager - Digital Marketing

  ECOM PK provides turnkey e-commerce solutions to leading fashion retail brands.Key Responsibilities :-Work directly with internal resources regarding the day to day management of the website.-Works with team to develop A/B and multi-variate testing for all promotional activities.-Produce reports to analyze the performance of all online marketing campaigns and promotions (via: reports, analytics, surveys etc.).-Track and monitor performance for all digital content projects. Provide direct feedback/analytics with the goal to improve response/revenue.-Leverage analytics to optimize the entire sales cycle. Report performance KPIs and ROI of all digital marketing campaigns.-Optimize budget and conversion of demand generation media to include but not limited to paid search, affiliate marketing, shopping feeds, retargeting, email, and social media.-Develop best practices in Ecommerce as it relates to the end consumer; drive sales and increase amount per transaction.-Main point of contact for client relations and day-to-day account management to ensure objectives are met.-Superior ability to listen and identify client needs and communicate clearly and efficiently to client and internal team.-Grow and optimize our paid search and external marketing campaigns through ongoing testing of keywords, ad copy, landing page recommendations, bidstrategies, ad extensions, geo-targeting, etc. Show less

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  Arthur Lawrence

  Jan 2020 - Dec 2020

  Technical Recruiter
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  Banen Connect

  Jan 2021 - Nov 2022

  Recruitment Consultant
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  Confiz

  Nov 2022 - Oct 2024

  Senior Talent Acquisition Specialist
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  VidIQ

  Dec 2022 - now

  Senior Talent Acquisition Specialist