Cy Werda

Experience

• 

  Outboard Marine Corporation

  Jul 1993 - Dec 2000

  Director of Marketing - Outboards

  Responsible for national marketing and advertising for Johnson and Evinrude outboards and Chris*Craft and Four Winns boats. Directed media relations, trade shows/sales meetings, and agency review, selection and contract negotiations. Managed staff of 5 and $22 million budget.

• 

  Generac Power Systems

  Mar 2001 - Aug 2003

  Brand Manager, Industrial Products

  Responsible for marketing communications/production and brand management for industrial group. Managed staff of two.

• 

  SPX Filtran

  Oct 2003 - Sept 2004

  Marketing Manager OEM Aftermarket

  Responsible for marketing and business activities pertaining to after market distribution.

• 

  BRP, Bambardier Recreational Products, US Inc.

  Jan 2004 - Jan 2008

  International Marketing Manager

  Supported sales of $250 million. Directed marketing communications, brand positioning, market based product pricing, product development and management for Johnson and Evinrude Outboards, order to delivery, forecast and volume planning, technical product training, media relations and after sales support. Managed staff of two.

• 

  Research Products

  Jun 2009 - Jan 2010

  Product Marketing Manager

  Aprilaire - Product Marketing and management for Humidification and Dehumidification product lines.Pricing, forecasting, sales and marketing initiatives to support and develop dealers in Distributive go to market base (B2B)

• 

  CNH

  Jan 2010 - now

  Product marketing, product and Dealer development for the Combine product line for Case International Harvester. Responsibilities include brand placement, pricing, forecasting, and sales initiatives supporting the Case Combine Product line. We provide industry leading product innovation, ease of use and ownership supported with the tools required to increase business and the bottom-line of today’s farmer with global impact as part of the Fiat Industrial Group.

  • Global Product Marketing - Harvesting

    Feb 2025 - now

  • Global Product Manager Headers/Cotton

    Jun 2017 - Feb 2025

  • North American Marketing Manager - Combines

    Jan 2010 - Jun 2017