
Regardt Smit
Physical science teacher

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About me
Product Manager MDA
Education

Jeugland High School
2000 - 2004Senior certificate Afrikaans, English, Business economics, Science, Biology, MathematicsActivities and Societies: Cricket, Rugby, Squash

University of Pretoria/Universiteit van Pretoria
2005 - 2011BSc (Hons) Biochemistry
Experience

Jeugland High School
Mar 2010 - Dec 2010Physical science teacherScience teacher (Gr 8, 10 and 11).Coached cricket and rugby teams.

University of Pretoria
Jan 2011 - Dec 2011Honours studentProject done on drug docking studies (bioinformatics) enzyme kinetics, and enzyme assays to determine the effects of the compounds found in tea on the inhibition of angiotensin converting enzyme to regulate blood pressure.

SEPARATIONS
Jan 2012 - May 2014Sales consultantLaboratory equipment and consumable sales Provide technical supportProduct comparisonsCompetitor trackingAchieve sales targetsWork with companies like Aspen Pharmacare, Mintek, SAPS, SASOL, as well as numerous academic institutions on column selection and sample cleanup.Seminars on solid phase extraction (SPE), focusing on phase selection and troubleshooting steps, as well as HPLC and GC method development.

SEPARATIONS
May 2015 - Dec 2018Product Specialist: Applikon Bioreactor TechnologyResponsible for sales in South Africa & AfricaDevelop marketing strategiesCustomer relationsSWOT analysisProduct demonstrationsNew business developmentProduct installation and trainingDefine product requirementsAchieve sales targetsTechnical supportWorkshops and Seminars

Defy Appliances
Jan 2019 - Nov 2022NPI Workflow:Market analysis, competitor tracking and benchmarking Product segmentation, differentiation based on functions and featuresValue chain studies to establish estimated profitability contribution from high volume entry level products to slower moving premium productsTake rebate and front margin requirements from retailers into consideration for channel specific segmentationWork closely with R&D to produce prototypes for evaluation and consumer insight studiesDiscuss potential marketing assets with Brand and Trade Managers.Establish production timeline from pre-pilot, pilot, and SVP to coincide with the completion of marketing assets and estimated launchDiscuss range transition with sales teams and buyers. Establish stock holding and develop run out strategies to coincide with the launch of the new rangeClosely monitor forecasted numbers during this process and launch campaigns where requiredLaunch new range with a channel based approach.Track sales numbers per channel compared to forecast and historic salesMonthly Forecast meetings with Sales and Supply chain to keep all parties aligned around budget and ambition goals. Show less
Group Product Manager
Jan 2021 - Nov 2022Regional Product Manager
Jan 2019 - Jan 2021

Samsung South Africa
Nov 2022 - Apr 2024Product Manager
ISER Pty Ltd
Apr 2024 - nowProduct Manager MDA
Licenses & Certifications
- View certificate

Excel Essential Training (Office 365/Microsoft 365)
LinkedInDec 2021 - View certificate

Market Research Foundations
LinkedInJan 2022 - View certificate

Excel: Advanced Formulas and Functions
LinkedInDec 2021 
Global manager
Ko莽 UniversityJun 2021
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