Jeyanthi Chabria

Experience

• 

  McKinsey & Company

  Jul 2014 - May 2017

  Focus – Consumer and Retail | Apparel, Fashion, and Luxury goods service line. Served as a thought partner on strategy engagements in the ANZ region including new market opportunity assessment and market sizing, retail customer experience, go-to-market strategy, brand repositioning, growth strategyOther initiatives:Client growth, Sydney & Melbourne: Dedicated Analyst to the CEO of McKinsey, Australia– To craft content to shape new business conversations, resulting in 5 new client engagements across the officesThought leadership: Published points of view on wide-ranging topics within the Consumer & Retail sector including McKinsey’s annual “State of Fashion 2017” report, Sportswear retail and grocery market landscape in ANZ Show less

  • Analyst

    Jan 2016 - May 2017

  • Junior Analyst

    Jul 2014 - Dec 2015
• 

  SUNDAR SONS INDIA PRIVATE LIMITED

  Jun 2017 - Jan 2021

  Business Development and Operations (Entrepreneurship)

  Vertically integrated family-owned fashion business specializing in fabric and apparel manufacturing, export, and retail. A team of 1000+ members serving key players including H&M, Inditex, and Hanes. As a 4th generation member, I played a pivotal role in shaping our manufacturing and retail business. Projects include:Apparel Retail Business Business expansion: Increasing footprint and growth across formats including independent and franchise models; ran pilots to test social and e-commerce expansion Consumer insights: Primary research to understand consumer needs. Mapped buying behaviors and identified opportunities to improve product offering and shopping experience. Key performance levers included assortment, promotions, and layouts Manufacturing BusinessBusiness turnaround strategy: Identified domestic business opportunities and launched a new product line (to reduce ~$565,000 losses), contributing to ~30% increase in sales revenue End-to-end project management: Worked on the shop floor; handled 3 European business accounts (~$2.5 mn) - managed key stakeholders (clients and vendors) and multiple internal teams including design, merchandise, production planning and QC Show less

• 

  Aiara Inc.

  May 2021 - Aug 2021

  Business Development

  Silicon Valley-based SaaS start-up providing IoT and AI solutions to the Manufacturing industry.I joined a team of 7 at Aiara, when in stealth mode. I focused on business growth opportunities in the Indian market and kickstarted the first marketing outreach. A/B tested messaging resulting in a 14% conversation rate to SQLs. I also initiated feedback discussions to test user acceptance to improve our offering.