Ozan Selvi

Experience

• 

  Yemeksepeti.com

  Jul 2011 - Sept 2011

  Product Development Intern

  •Achieved the test and control process of the mobile applications via using Android, iOS and Symbian•Took part in generating new ideas and developing marketing strategies for certain campaigns•Conducted a research study on developing new applications for the prospective user

• 

  Zet.com

  May 2014 - Oct 2014

  Digital Marketing Assistant

  •Analyzing, reporting and establishing strategies according to Google Analytics data•Creating Google Adwords ads and reporting•Analyzing and reporting Facebook Ads' data•Managing Twitter and Instagram accounts•Establishing ad collaboration with magazines and websites

• 

  Birebin.com

  Nov 2014 - Feb 2016

  Digital Marketing Specialist

  • Analyzing, reporting and establishing strategies according to Google Analytics data• Creating, reporting and optimizing Google Adwords ads• Creating, reporting and optimizing Facebook ads• Making developments and enhancements according to user needs and designing projects• Making SEO arrangements• Developing mobile strategies (Push notification, SMS, Mobile Site, App)• Establishing ad collaboration and making optimization of the campaigns

• 

  Wingie Enuygun Group

  Mar 2016 - Jan 2021

  Sr. Digital Marketing Specialist

  • Analysing and controlling digital marketing accounts' performance on a daily basis (Google Ads, Facebook Ads, Criteo, Adjust, Firebase, Yandex Ads)• Managing monthly budget, creating new ads and optimizing Google Ads search, display, app install campaigns acorrding to various KPIs• Managing & targeting audiences, optimising creatives and ads' performance of Facebook & Instagram Ads accounts according to different KPI's via Facebook Ads Manager and Smartly.io. (App Install, Video Views, Link Clicks, Branding)• Managing Twitter ads account• Google Analytics 360 data reporting and evaluating accordingly. (Source performance, user behaviour, funnel analysis etc.)• Tracking performance and testing remarketing campaigns with Criteo• Optimising, analysing and reporting Yandex Search Ads performance• Reporting and analysing of mobile app install performance and user behaviour via Adjust and Firebase.• Media buying from third party networks and establishing collabrations Show less

• 

  Vodafone

  Feb 2021 - now

  • Performance Marketing Snr. Associate Manager

    Dec 2022 - now

  • Performance Marketing Associate Manager

    Feb 2021 - Dec 2022