Tuğçe Gölgeli

Experience

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  Levi Strauss & Co.

  Dec 2014 - Aug 2015

  Marketing Assistant

  Assisted to Brand Marketing and Brand Environment departments-Prepared and analysed quarterly and annual reports, monthly media reports in order to determine more effective marketing strategies-Coordinated events that run concurrently with campaign execution-Supported POP material needs of Levi’s stores all around in Turkey-Developed social media strategies-Assisted to the organisation of launching events-Public & Media Relations, worked accordingly with PR agencies

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  Yapı Kredi

  Aug 2016 - Jul 2017

  Marketing and Product Specialist

  Responsible for product performance and the customer experience -Evaluated competition and market trends -Developed and executed the marketing and communication strategies -Created projects/campaigns with companies, one of them was Turkish Airlines-Tracked the projects against brief and KPI’s.

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  Hype

  Jun 2017 - Jul 2018

  Sr. Account Strategist

  Account manager for multiple brands-Developed and implemented a robust strategy across all channels. SEM, Display, App,YouTube and Social Media -Tracked KPI's (ROAS/CPA) and provided reports of relevant metrics, insights, recommendations-Planned landing pages and provided recommendations (familiar with Hotjar)-Conducted A/B tests to increase the efficiency of campaigns-Run programmatic campaigns-Worked with brands such as Garanti Bank, Generali Insurance, Greenpeace

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  GLAMI

  Jul 2018 - Feb 2020

  Performance Marketing Manager

  -Managed Turkish, Lithuanian, Estonian, and Hungarian accounts-Planned and executed strategies for SEM and Display-Analyzed effectiveness of campaigns -Tracked KPI's (ROAS)-Analyzed ongoing results to identify campaign trends and key insights-Focused on innovation and A/B testing to explore areas of potential in marketing campaigns-Collaborated internally with different stakeholders

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  GLAMI

  Mar 2021 - now

  -Leading SEA activities across 13 markets, overseeing a team of 5 specialists dedicated to individual markets-Monitoring SEA performance metrics, tracking KPIs against forecasts-Ensuring flawless account operations and maintaining rigorous data consistency across all platforms-Strategizing seasonal and special event campaigns with a keen focus on collaboration with stakeholders to achieve ambitious performance benchmarks-Focusing on innovation through campaign experiments and A/B testing-Adhering to industry best practices and expertly executing their seamless implementation across all operational facets.-Streamlining operations through the deployment of automated solutions, particularly in reporting and advanced bidding strategies Show less

  • Search Advertising Lead

    Jan 2023 - now

  • Sr. Performance Marketing Manager

    Mar 2021 - Jan 2023