Olebogeng Malotle

Experience

• 

  South African Post Office

  Aug 1997 - Dec 2006

  Account Manager
• 

  South African Breweries

  Dec 2006 - Dec 2013

  • Strategic analysis of regional special events activity and alignment to sales and marketing strategy, divisional • Regional Special Events information gathered and analyzed. • Regional Events calendar developed, compiled, adjusted and maintained • Management of Special Events coordinator and Events reps ensuring regular communication, site visits and reporting systems and structures• Execute Events in conjunction with the Regional Marketing Manager, DM’s, Promotions coordinators, Sales and channels.• Management maintenance of Central and site based special events equipment• Liaison with sports and events organizers to maximize relationships and event leverage• Formulated and controlled Capital and Fixed costs budget for Special events across the region • Managed procurement and ordering of special events equipment • Optimized customer service and communication to event organizers on event brand leverage and sales• Administered documentation and reports• Enforced safe working environment • Developed and maintained customer relations• Evaluated the identified special events opportunities in terms of cost and benefit• Developed and monitored team goals • Supported, Developed, managed and guided team• Innovative and creative concepts and ideas around events to increase awareness• Provide events evaluation feedback after each event Show less

  • Events Manager

    Apr 2009 - Dec 2013

  • Event Coordinator

    Dec 2006 - Mar 2009
• 

  The South African Breweries

  Apr 2014 - now

  Regional Special Events information gathered and analyzed. • Regional Events calendar developed, compiled, adjusted and maintained • Management of Special Events reps ensuring regular communication, site visits and reporting systems and structures• Execute Events in conjunction with the Regional Marketing Manager, Events Manager, DM’s and Sales• Management maintenance of Central and site based special events equipment• Liaison with sports and events organizers to maximize relationships and event leverage• Formulated and controlled Capital and Fixed costs budget for Special events across the region • Managed procurement and ordering of special events equipment • Optimized customer service and communication to event organizers on event brand leverage and sales• Administered documentation and reports• Enforced safe working environment • Developed and maintained customer relations• Evaluated the identified special events opportunities in terms of cost and benefit• Developed and monitored team goals • Supported, Developed, managed and guided team• Innovative and creative concepts and ideas around events to increase awareness• Provide events evaluation feedback after each event Show less • Implementation of National Experiential Events and Events strategies• Champion the execution on a regional integrated events and experiential events calendar and ensure it is sold-in and executed to achieve intended business results, volume, profit, market share and brand resonance• Management of intergraded EE and Events calendar• Execution of regional fiscal plans, monitoring and evaluation of all executions against plan• Manage spend effectiveness• Leading the experiential events and events team to achieve fiscal priorities• Identifying opportunities within the trade for brands to leverage and ensuring all relevant regional opportunities are considered by brands during brand planning• Participation in all planning and execution process• Provide monthly updates for events and EE events to National Events and EE Manager• Managing regional experiential and events reps to ensure right focus and quality to execution standards• Management of regional 3rd party suppliers• Budget management• Performance management• Conducting after action review and capturing learnings Show less

  • Events and Experiential Events Manager

    Jul 2015 - now

  • Events and Sponsorship Coordinator

    Apr 2014 - Jul 2015