
Juan Talavera, PMP
Project And Process Manager

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About me
Passionate about solving people's problems via customer obsession | Ex @ Thrasio | Into e-commerce and tech products | Amazon Expert, Program Management, Product Management, Social Commerce
Education

Colegio Italo Venezolano
2003 - 2008
Universidad 'Santa María'
2008 - 2014Bachelor's Degree Civil Engineering· Principal Focus of Courses: Seismic Design of Structures· Secondary Focus of Courses: Highway and Road Design· Related Courses: 2 Courses on general Structures, 2 Courses on Concrete, 2 Courses on Steel Structures, 2 Courses on Pavement Design, 1 Course on Aqueduct and Sewers, 1 course on Hydrology. 1 course on Study of the Soil.
Experience

Farmacia Los Canales
Jan 2010 - Apr 2015Project And Process ManagerFarmacia Los Canales C.A is our family-owned franchise drugstore with over 20 years open to the community, assisting with different services in addition to drugs and retail sales. During my tenure I worked to improve long-standing processes and adopt new technologies that would provide productivity gains as well as foster cross-functional work.Main Job duties were, but not limited to:- Analyzing and improving general processes frameworks the company was running on. Spear headed the creation of automated inventory restocking process (including deploying new software), as well as the implementation of an automated payment system for vendors.- Creating Employee Manuals or SOPs to help back-office employees understand the tasks needed for their roles, common troubleshooting and overall enhance their performance by minimizing time waste and need for instructions clarifications.- Led constant feedback loops with employees to analyze their concerns and improve/change tasks to achieve a better work environment.- Lastly, performed general administrative work by directly assisting the owner. Show less

Target Engineering Group, Inc.
Jul 2015 - Sept 2015Engineer InternshipParticipating in a Summer Internship offered by Target Engineering, specifically at project HEFT (SR 821) Widening, Eureka Drive to Killian Parkway. Financial Project Number 406096-1-52-01 Contract No. E8M65.The project consists of widening of rooadway, installation of drainage structures, miling and resufarcing, and also construction / widening activities on 13 different bridges.As a Intern I offered my assistance with many different tasks that were asigned to me by the Bridge/Roadway Project Engineer, as well as going to the field to assist the inspectors in their normal day to day operations. Show less

Fratelli TC LLC
Sept 2015 - Apr 2021Business OwnerOwner at Fratelli TC LLC, a company dedicated to offering Amazon e-commerce solutions for established and emerging companies.My company assisted Direct to Consumer e-commerce brands in several sections of strategizing and implementing their Go-To-Market strategy for their flagship products. Some of the areas where we specialized were:- Analyzing proposed market to determine if the proposed products could potentially achieve product-market-fit status.- Implementing strategies to obtain actionable consumer feedback on products and preparing roadmaps for product development.- Development of data driven KPI and tracking frameworks to measure success and that would help with prioritization.- Assisting with product research and product launch of adjacent verticals that would enhance the brand’s position in the market.- Full brand management for Amazon based e-commerce brands. We owned strategizing for growth (including forecasting), Amazon advertising strategy and implementation (Pay per Click), catalog management, A/B testing using Amazon Experiments and business development.We were lucky enough to work with wonderful brands like Bonstato, Craize Corn, among others. Show less

Thrasio
Apr 2021 - nowStrategically managed category operations for over 500 SKUs, $30M/year PnL, delivering measurable growth in profitability, customer satisfaction, and market share.● Developed and maintained category roadmaps for the Music segment, aligning cross-functional teams on priorities and achieving 20+ Best Seller badges with an 8% YoY contribution profit increase.● Lead team of six to refine product offerings, resulting in a 5ppt market share uplift and a 20% YoY boost in conversion rates, while managing three brand managers to expand ancillary musical brands.● Identified operational bottlenecks and implemented cost-saving measures, reducing shipping expenses by $100K annually and lowering return rates by 6% YoY.● Collaborated with technical teams using agile methodologies to design and launch consumer-facing tools that increased user feedback collection by 20%, leveraging insights to refine growth strategies and enhance customer experience.● Deployed dynamic pricing tactics to balance competitive positioning with cash-flow goals, achieving consistent margin growth and leveraging marketplace programs (e.g., Born to Run, Deals of the Day, Brand Tailored Promotions) to boost product visibility. Show less Played a pivotal role in building and scaling the TikTok Shop program for 100+ brands, identifying and launching high-performing products that grew revenue by $50k per week.● Designed and executed targeted marketing campaigns using real-time platform insights, enabling seven brands to surpass $10K in weekly revenue.● Defined vendor engagement frameworks and negotiated cost-effective partnerships (including UGC and creative services), reducing program risk and ensuring sustainable growth.● Partnered with Influencer and Advertising teams to establish a data-driven Influencer Management Program that consistently produced viral content exceeding 1M views on a bi-weekly basis.● Engaged with senior stakeholders to align on strategic decisions and resource allocation, ensuring adherence to TikTok compliance requirements without compromising speed or flexibility in product launches. Show less Led the design and execution of fulfillment strategies, creating scalable logistics solutions that achieved aggressive shipping and operational goals while enhancing customer satisfaction.● Developed and implemented a scalable merchant logistics framework across 20 warehouses, enabling seamless nationwide 2-day shipping.● Orchestrated the successful rollout of Seller Fulfilled Prime across 6 brands, leading to a 5% gross margin expansion which also improved feedback collection capabilities.● Managed the rollout of Seller Fulfilled Prime (SFP) for 6 brands, delivering a 5% gross margin increase while improving customer feedback capabilities. Collaborated with stakeholders to ensure compliance with Amazon standards and optimize program performance.● Authored comprehensive SOPs and training materials, ensuring smooth knowledge transfer and adoption of fulfillment processes by operational teams. Show less
Ecommerce Category Manager - Amazon
Nov 2021 - nowProgram Manager – TikTok Shop Growth
Jun 2024 - Feb 2025Product Manager - Amazon Fulfillment
Apr 2021 - Oct 2021
Licenses & Certifications

SAP 2000 Design of Steel Structures
CEMAP- View certificate

Becoming a Product Manager: A Complete Guide
LinkedInOct 2024 - View certificate

Product Management: Building a Product Roadmap
LinkedInOct 2024 - View certificate

DEV274x: Introduction to Python: Fundamentals
MicrosoftMar 2020 - View certificate

Project Management Professional (PMP)®
Project Management InstituteFeb 2024 - View certificate

CS50: CS50's Introduction to Computer Science
Harvard OnlineAug 2020 - View certificate

DEV236x: Introduction to Python: Absolute Beginner
MicrosoftFeb 2020
Volunteer Experience
Design of an Emergency Assitance Building
Issued by Part of University Program on Jan 2014
Associated with Juan Talavera, PMP
Languages
- spSpanish
- enEnglish
- itItalian
- spSpanish
- enEnglish
- itItalian
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