Shari Brennan, MBA

Experience

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  Sprint Nextel

  Jan 2001 - Jan 2006

  -Consolidated market specific distribution information to create national reporting and analysis. Coordinated local market issues to realize and escalate nationwide issues. Participated in strategic planning for competitive analysis team.-Created and communicated competitive marketing analysis of the wireless telecommunications industry, for use by the national Sales and Distribution teams to turn competitive advantages into sales growth opportunities.-Accumulated and archived a comprehensive library of competitors' offers and promotions to facilitate comparisons to Sprint Nextel and dissemination of priority information to the field, as a subject matter expert.-Liaison to the national Sales and Distribution in all Marketing facets and offers, communicating promotions to the field, including corresponding end-to-end customer experience and marketing collateral availability. -Developed and maintained comparative reports and ad-hoc models, based on analytical metrics. Show less -Provided comprehensive Sales and Marketing Financial Analysis to Directors and Area VP. -Presented new regional procedures and policies to over 40 retail managers per session.-Implemented management's Commissions Analysis Process Initiative in the Northeast Region to fully integrate a complex process and instill confidence in the accuracy of payments and address critical morale. -Spearheaded new accrual process by developing a plan and educating the field, to improve cash flow.-Automated and analyzed activations data from 90 sources using databases and queries. Show less

  • Marketing Technology Analyst

    Jan 2002 - Jan 2006

  • Financial Analyst

    Jan 2001 - Jan 2002
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  Agilex Flavors & Fragrances, Inc.

  Oct 2006 - Aug 2012

  Business Analyst

  -Manage $25MM project pipeline process of new business generation, accounting for growth due to new projects, and shrinkage due to won and lost projects. Analysis of changes over time. Recommend change of course of action when needed.-Analyze and present results of examinations of specific parts of the business, such as segments or customers, in unique, ad-hoc reporting to the management board. Responsible for regular monthly sales reporting, for the entire sales organization.-Selected as a commercial member, to lead successful integration of loosely connected acquisition companies, in regard to the sales aspects of the customers. Rationalized account coverage, pricing, production locations, and order and project procedures for over 3,000 customer accounts. Show less

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  American Society of Perfumers

  Jul 2012 - now

  Administrative Assistant to the Board of Directors (Paid Position)

  As the Administrative Assistant to the Board of Directors for this non-profit organization, I have supported the organization’s mission and operations for over a decade by:-Board Administration: Recording and maintaining an organized library of Board meeting minutes to ensure compliance and continuity.-Membership Communications: Preparing and distributing professional mailings to members, collecting responses, and acting promptly on required follow-ups.-Event Coordination: Serving as a hostess and coordinator for special events, ensuring smooth execution and a welcoming atmosphere.Database Management: Managing the membership database with accuracy and efficiency to support outreach and engagement initiatives.-Event Funnel Design: Designing and managing Constant Contact funnels for events, including registration processes, payment collection, and detailed email communication to ensure participants are informed and engaged. Show less

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  Dsm-firmenich

  Jul 2012 - now

  Sales Development Manager

  Facilitate growth management and performance measurement of the National Sales Organization and Internal Sales Unit through comprehensive strategic management practices, field communications, pricing strategies, database management, and reporting. Enhance the overall customer experience through continuous improvement initiatives.-Optimize product pricing to grow profitability by critically analyzing markets, customers, and costs to establish and implement standardized pricing practices. Manage pricing responsibilities for all clients and projects.-Ensure optimal sales representative presence and allocate new business development resources to key accounts by assisting in the reorganization of sales territories and the sales force.-Act as a liaison to the sales executive team, serving as a conduit to internal departments—including customer service, creative, and laboratory organizations—to align goals and optimize the customer experience.-Develop and coordinate strategic customer reviews to evaluate and adjust strategies for top customers, ensuring alignment with overall business objectives.-Create and maintain sales budgets and forecasts, providing regular and ad-hoc sales performance analyses to support data-driven strategic decision-making. Highlight critical deviations and their underlying causes for resolution.-Manage a $30MM project pipeline with 1,000 open projects, overseeing progress and disposition while carefully monitoring the largest opportunities for status updates and initial wins/sales. Show less