Grey Watson

Grey Watson

PR Assistant

Followers of Grey Watson503 followers
location of Grey WatsonBrooklyn, New York, United States

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  • Timeline

  • About me

    Marketing, Branding, Content Creation, Digital Marketing Initiatives Lead and Instructor @ Opportunities for a Better Tomorrow 💻 Songwriter & Recording Artist @ Grey Watson 🎼 ✍️

  • Education

    • KIIP Korean Immigration Integration Program

      2015 - 2016
      N/A Korean Language, Culture, Society and History Completed Program

      I completed this language, culture, society and history program that familiarizes foreigners living in Korea with the nation's historical and cultural background and prepares them for successful life in Korea. Completing this program is intensive and led to a visa that opened up a vast number of employment opportunities. It also vastly improved my Korean language skills.

    • Birmingham-Southern College

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    • Birmingham-Southern College

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    • University of Alabama at Birmingham

      2004 - 2008
      B.A. Communications, Journalism

      Activities and Societies: Writer for the Kaleidoscope Internship at Skybucket Records

  • Experience

    • Skybucket Records

      Feb 2008 - Jul 2011
      PR Assistant

      -Wrote newsletters-Assisted with physical press releases. Stuffed and stamped envelopes-Updated merchandise information in the internet store-Coordinated creation of marketing posters for artists on the labels roster

    • The Exceptional Foundation

      Jan 2009 - Jan 2010
      Event Staff

      - Worked with adults with developmental disabilities- Maintained collaborative relationships with staff and participants- Helped plan engaging activities for program participants- some educational, some just pure fun

    • Birmingham Weekly

      Aug 2010 - Feb 2011
      Contributing Writer and Blogger

      Created an authored a blog called Kinetescope.

    • Shinil Jr. High School

      Jun 2011 - Jan 2013
      English Second Language Instructor

      -Designed lesson plans for multiple ability levels for over 500 students a year-Fostered an atmosphere that encouraged improvement in written and verbal English-Assisted in organizing and editing students’ high school entrance essays-Planned and taught after school programs focusing on discussion, debate and giving speeches

    • Joongdong Middle School

      Aug 2013 - Mar 2015
      English Second Language Teacher

      -Designed lesson plans for multiple ability levels for over 500 students a year-Fostered an atmosphere that encouraged improvement in written and verbal English-Assisted in organizing and editing students’ high school entrance essays-Planned and taught after school programs focusing on discussion, debate and giving speeches

    • Grey Watson

      Mar 2016 - now
      Songwriter and Recording Artist

      - Write, record and mix music- Publish music to ASCAP and release on digital formats such as Spotify, Apple Music, etc.- Coordinate and make creative artwork to support marketing and PR efforts. - Shape an overall aesthetic to represent myself and each release- Create press releases for new music and video content to garner press- Book tour dates and manage tours

    • Jump English

      Mar 2016 - Mar 2018
      ESL Instructor

      -taught students of various ability levels-created supplemental materials for classes-created a vibrant, comfortable environment for learning and exchange

    • Freedom Closet

      Jun 2018 - Sept 2018
      Public Relations Manager

      - Composed content for brand's site and crowdfunding campaign site incorporating SEO keywords- Wrote a blog features that reflect the spirit of the brand and its goals- Meticulously craft press releases for new products

    • Northern Manhattan Improvement Corporation (NMIC)

      Sept 2018 - Feb 2020
      Academic and Career Counselor

      • Work with 16-24 year olds, managing a caseload of 20, helping them to engage or reengage in education and/or employment• Build and maintain relationships with other organizations to connect program participants with valuable resources • Enhance the scope of programming, designing activities, planning trips and executing logistics • Community outreach and recruitment resulting in serving over 140 candidates in the fiscal year

    • Opportunities for a Better Tomorrow

      Feb 2020 - now
      Digital Marketing Initiatives Lead & Instructor

      -Mastered skills and strategy in analytics, social media marketing, ad buying, branding and design to offer a comprehensive learning experience for digital marketing students. -Conveyed the importance of using data to target audiences, optimize sales funnel, and maintain consistent brand voice to reach target audience-Monitored trends, created and scheduled content calendars weekly in Microsoft Excel and analyzed results.-In 3 consecutive cohorts delivered the benchmark of 70% credential attainment in Google Analytics and Facebook Digital Marketing—over 70 credentials total-Created branded social media pages to showcase student work, promote program to new clients and create partnerships with potential employers Show less

  • Licenses & Certifications