
Coumba S.
Cultural and Linguistic Executive Assistant

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About me
Director of Marketing & Communications - Marriott | Le Méridien
Education

Lycée La Fontaine
1999 - 2009Baccalauréat Littéraire - Mention Assez Bien Spécialité Anglais
NEOMA Business School
2013 - 2016Master of Science in Management - Programme Grande Ecole Marketing / Luxury Marketing / Luxury Hospitality ManagementActivities and Societies: Volleyball (Coupe de France des ESCs, Inter Régions, Challenge Ecricome). Afr'Optimistes (Secrétaire Générale + pôle mode) : Association qui vise à promouvoir les cultures africaines. Cours de langue Arabe (extra scolaire) ---------------------------------------------------------------------------------- Volleyball (University leage, French Business Schools cup). Afr'Optimistes (Fashion division): Association which goal is to promote the African cultures. Arabic language classes (after school) Cours/Modules: - Management de la Marque / Brand Management- Media Strategy- Etudes & Consumer Insight- Branding in Luxury markets- Luxury Hospitality Management (focus on Kempinski)- International Luxury Marketing and Management (Organization / Communication and Retail)- Marketing and Design

University of Nottingham
2012 - 2013Erasmus - Year abroadActivities and Societies: Volleyball (University leage). UNICEF (volunteer). Fashion Society. Travel Society. Marketing Advertising and Design Society. Hispanic Society. Africultural Society. Cours/Modules:- Translation into English for native speakers of French- Translation into French for native speakers of French- Introduction to Management- Introduction to Management Strategy- Introduction to Marketing- Managing the Marketing Mix- Media and Society- Cultures of Everyday Life- Spanish- Arabic

Université Paris X Nanterre
2010 - 2013Licence - Bachelor Degree Langues Etrangères Appliquées (anglais - espagnol) - Foreign Languages (English - Spanish)Parcours Langues des Affaires / Business Languages Track
Experience

CEA Study Abroad
Jul 2012 - Aug 2012Cultural and Linguistic Executive AssistantCEA Global Education provides college study abroad programs to American and Canadian students across the globe.During this 2-month internship, I was in charge of the student life, organizing activities and excursions, and also updating the school webpage on social media.__________________________________________________________________________________CEA Paris est une école (reliée à l'université de New Haven dans le Connecticut) qui accueille des étudiants américains voulant allier études et découverte culturelle.Lors de ce stage de deux mois, j'étais en charge de la vie étudiante. J'étais responsable de l'organisation des activités, mais aussi des excursions et autres événements. Par ailleurs, j'ai également participé à la mise à jour régulière de la page de l'école sur les réseaux sociaux. Show less
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Radisson Blu Hotel, Dakar (Carlson Rezidor Hotel Group) 5*
Jun 2014 - Aug 2014Sales and Marketing AssistantImmersion in the Sales & Marketing Department.- Sales: answer customers’ requests either by e-mail or phone; Site inspection; Competitor monitoring; Sales call in order to improve customer loyalty; FIT Contracts with new clients- Digital Marketing (Facebook & Twitter) in compliance with Carlson Rezidor Hotel Group standards- Editing Fact Sheets, interview and article for magazines- Participation in the creation of a new offer at the hotel- Marketing campaigns : creation of radio commercials, SMSing, E-mailing- MailPerformance: understand how to use the platform + provide training to the DOSM and my co-workers - Assistance with BEOs- IFH training: have a better comprehension and apprehension of customers' calls and requests in the Meetings & Events Department_________________________________________________________________________________Immersion dans le département Commercial et Marketing.- Prospection commerciale: phoning, rencontre avec les clients, visite de site, proposition d'offres, édition de Contrats FIT, veille concurrentiel- Gestion des réseaux sociaux (Facebook et Twitter) dans le respect des normes d'un groupe international- Edition de brochures et rédaction d'interview et article pour des magazines- Participation à l'élaboration, la conception et la mise en place d'un nouveau concept au sein de l'hôtel- Communication: élaboration de spots radio, SMSing, E-mailing afin de promouvoir des événements et offres- MailPerformance: étude et compréhension de la plateforme + formation du DOSM et des collaborateurs - Editions de BEO- Formation IFH: mieux appréhender les demandes des clients dans le département Meetings & Events Show less

NEOMA Business School - Afr'Optimistes
Sept 2014 - Apr 2015Vice-president & Event ManagerVice-president and Event Manager within the society Afr’Optimistes at NEOMA Business School. With nearly 4,000 students on Reims campus, our objective was to arouse interest, and thus make them discover the African cultures throughout several events (dinners, parties, contests, etc.)_________________________________________________________________________________Secrétaire générale et responsable événementiel au sein de l’association Afr’Optimistes à NEOMA Business School. Avec près de 4000 étudiants sur le campus de Reims, l’objectif était de fédérer ceux-ci autour d’un intérêt commun, et ainsi leur faire découvrir les cultures africaines à travers tous types d’événements (dîners, soirées, jeux concours, etc.) Show less

Tahiti Pearl Beach Resort 4*
Apr 2015 - Oct 2015As part of my internship in the Sales & Marketing department, I have been tasked with managing the Hotel Boutique and Activities desk twice a week.Hotel Boutique: souvenir shop and luxury jewelry with Tahitian Black Pearls- Sale and cashing with MICROS- Reorganizing the boutique and window display- Looking for new partners - Stock management- Inventory & invoicingHotel Conciergerie:- Offering activities to guests: advising, checking availability and booking - Looking for new partners Reach financial objectives _________________________________________________________________________________Dans le cadre de mon stage dans le département Commercial et Marketing, je suis responsable de la Boutique et du bureau des Activités à temps partiel.Boutique de l'hôtel: souvenirs et bijouterie de luxe et Perles de Tahiti- Vente et encaissement avec MICROS- Réaménagement de la boutique et vitrine- Démarchage de nouveaux partenaires- Gestion des stocks- Inventaire & facturationConciergerie:- Proposer des activités aux clients: conseiller, vérifier les disponibilités et réserver- Démarchage de nouveaux prestatairesAtteindre les objectifs financiers Show less - Competitors monitoring- Newsletter in French and English- External and Internal Communication : brochures, flyers, ad insert for a magazine, creation of booking forms, information memos, etc.- Details of the new room category - Assistance in the creation of the new website and updating hotel's account on partners website- Writing quality reports in order to evaluate customer satisfaction - TripAdvisor - Answering guests' requests (e-mail, telephone)- E-mail management in the absence of Sales & Marketing Coordinator- Assistance with VIP guests and Fam trips- Assistance with the organization of the 2nd ICF Canoe Ocean Racing World Championship 2015 (online communication, booking form, rooming list)- Extra work in MICE: hostess and waitress during events within the hotel- Participation in the Tahiti tourism show_________________________________________________________________________________- Veille concurrentielle - Newsletter français / anglais - Communication Externe et Interne : brochures, flyers, encart publicitaire pour un magazine, élaboration de formulaires de réservation, notes d'information, etc.- Élaboration des descriptifs nouvelle catégorie de chambres - Participation à l'élaboration du nouveau site web et mise à jour de l'hôtel sur les sites partenaires- Etude qualité : émission de rapports qualité afin d'évaluer la satisfaction client - TripAdvisor - Répondre aux demandes clients (e-mail, téléphone)- Gestion des mails en l'absence de la Sales & Marketing Coordinator- Assistance dans la gestion des VIP et Fam trips- Assistance dans l'organisation du 2nd Championnat du Monde de Kayak ICF 2015 (communication sur internet, formulaire de réservation, rooming list)- Extra Banquet: accueil et service lors d'événements au sein de l'hôtel- Participation au salon du tourisme de Tahiti Show less
Part-time Hotel Boutique & Activities desk Manager
Jun 2015 - Oct 2015Sales and Marketing Assistant
Apr 2015 - Oct 2015

Atout France - France Tourism Development Agency
Mar 2016 - Aug 2016Assistant Regional Manager - Project Manager- Promotion of France destination- Roadshow in South Africa with French and South African Tour Operators : organizing the Tour in Johannesburg, Pretoria, Durban and Cape Town (partnerships and invitations, logistics, transportation, accommodation, etc) - Assistance in the organization of the South African delegation participation in the "Rendez-vous en France 2016"- Monthly E-newsletters for professionals and general public- Organization of contests to promote France destination (Euro 2016, Matisse Exhibition, etc.)- Database management- Market research- Events Management- Social Media (Facebook, Twitter, Instagram)__________________________________________________________________________________- Promotion de la destination France - Roadshow en Afrique du Sud avec des professionnels du tourisme français et sud-africains : organisation du Tour à Johannesburg, Pretoria, Durban et Cape Town (démarchages et invitations, logistique, transports, hébergement, etc) - Organisation de la participation de la délégation sud-africaine au "Rendez-vous en France 2016"- E-newsletters mensuelle pour professionnels et grand public- Organisation de jeux concours afin de promouvoir la destination France (Euro 2016, Exposition Matisse, etc.)- Gestion de la base de donnée- Etudes de marchés- Organisation d'événements- Réseaux Sociaux (Facebook, Twitter, Instagram) Show less

La Co(o)rniche
Dec 2016 - Mar 2017Graphic Designer - Front Office ExecutiveFor both hotels La Co(o)rniche and Ha(a)ïtza : - Graphic design : edition of brochures, menus, hotels' websites, etc. - Social media - Assistance with the hotel boutique- Assistance with reception and Front desk

Hilton
Jun 2017 - nowAssisting the Marketing and Communications Director in managing the Marketing department in different areas including but not limited to:• Marketing plan and strategy accordingly in order to reach the rooms, F&B and Spa monthly forecasts.• Communicate and raise awareness about the brand, hotel and all facilities.• Social Media management.• E-Commerce.• Website and microsites management / SEO.• Paid ads.• Public Relations. • Online and offline communication following brand guidelines and standards, as well as governmental regulations.• Omni-channel marketing. • Managing external creative agencies. • Content creation (monthly photoshoots and videoshoots).• Graphic design.• Creation and implementation of F&B concepts/promotions.• Department budgeting. Show less • In charge of the overall advertising and public relations of the Hotel.• Develop and implement accurate marketing and PR activities to increase awareness for the hotel and destination.• Create and execute a strategic and comprehensive advertising and Public Relations plan, including media planning as well as creative/visuals.• Communication and Promotions for both local and international markets, pitching relevant and interesting stories/offers that support the hotel and brand reputation including MICE, F&B, Spa, et al. And find new ways to attract our target markets.• Plan and execute press releases, press trips, and overall press relations, as well as influencers trips.• Organization of Sales and PR event abroad to pitch the destination and hotel.• Creation of internal and external communications materials, and make sure all hotel collaterals are as per brand standard.• Social Media management.• Budget management. Show less I joined the brand new Hilton Tanger City Center one week after the opening.Supervision of Guest Relation sub-department.- In charge of VIP guests : coordinating with Housekeeping and Room Service to make sure that rooms are well prepared with special treatments and VIP amenities.- Main point of contact for all guests : make sure their stay is comfortable and all their needs are met.- Manage, record and resolve promptly and efficiently guest or customer complaints and preferences.- Seek verbal feedback from customers.Lobby ambassador : - Meet and greet all guests entering the lobby.- Offer assistance to guests waiting in the lobby.- Show the hotel, rooms and facilities to guests.Assist with Front Desk daily operations : check-in, check-out, billing, etc.In charge of Front Desk in absence of FD Supervisor and FOM.Training and support of the team.Ensuring that brand standards are well followed. Show less
Country Director of Communications & PR | Hilton Seychelles
Aug 2023 - nowCluster Director of Marketing & Public Relations | Hilton Seychelles
Jul 2022 - nowE-Commerce Executive | Hilton Doha The Pearl Hotel & Residences
Feb 2021 - nowMarketing & Public Relations Executive | Hilton Cabo Verde Sal Resort
Mar 2019 - nowGuest Relation Supervisor | Hilton Tanger City Center Hotel & Residences
Jun 2017 - now

Accor
Feb 2024 - nowCluster Director of PR & Communication•Rixos Premium Qetaifan Island North Doha•Meryal Waterpark (Qatar largest waterpark)•AZURE Beach Club | AMMOS Greek Restaurant | RAISE Fitness & Wellness•Retail & Festival Plazas

Marriott International
Nov 2024 - nowDirector of Marketing & Communications
Licenses & Certifications

Train the Trainer
Hilton Hotels Worldwide
Volunteer Experience
Participation Jailbreak 2014
Issued by AIME - Association Internationale de Mobilisation pour l'Égalité on Mar 2014
Associated with Coumba S.Bénévole / Volunteer
Issued by UNICEF UK on Sept 2012
Associated with Coumba S.
Languages
- frFrançais
- anAnglais
- esEspagnol
- woWolof
- poPortugais
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