Adnan Anwar

Experience

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  B S Event Management Company

  Feb 2012 - Mar 2013

  Marketing Executive

  dentifying primary thrust areas of business based on market surveys and analysis. Designing and implementing strategic marketing and business development measures to optimize sales, volume distribution and customer service. • Spearheading market studies to identify competitors and developing strategies to counteract the potential business threats, business performance assessments, trends and other information as appropriate. • Managing customer relationships, creating/developing new business clients as well as sustaining existing customer base, converting leads into business for the company and ensuring renewals to surpass targets. • Coordinating with the marketing team in the implementation of the marketing plans and responsible for writing new marketing material and website content. • Actively participating in the online/web/email marketing campaigns, conferences/exhibitions and creating brand awareness in the minds of the people as well as a positive attitude towards the organization. • Building professional relationships and a rapport with partners, internal stakeholders and key clients for ensuring smooth execution of the operations. • Performing analysis of data report on information provided by customers and prepared necessary reports on the campaigning activities and submitting the same to the seniors for taking further corrective actions. Show less

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  Tossdown.com

  Jan 2013 - Nov 2015

  Business Development Associate

  • Conducted market gap research at individual and organizational level by using segmental dataset. • Developed new business clients as well as sustaining existing customer base, converting leads into business for the company and ensuring renewals to surpass targets.• Represented the company at business conferences, meetings, and industry events to generate new business ventures.• Pakistan Jan 2014-Nov 2015• Business Development Associate • Managed teams of 10-15 members to work in sync with corporate set parameters with focus on excelling business targets & service delivery metrics.• Liaised with marketing team for implementing marketing plans; writing new marketing material and website content. Show less

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  RightJobs.pk - [OFFICIAL]

  Feb 2016 - Mar 2018

  Assistant Marketing Manager

  • Oversee marketing and advertising activities to ensure consistency with product line strategy• Monitor product distribution and consumer reactions• Align the company around the brand’s direction, choices and tactics• Analyzing and investigating price, demand and competition• Devising and presenting ideas and strategies• Promotional activities• compiling and distributing financial and statistical information• Writing reports• Organizing events and product exhibitions• Monitoring performance• Managing campaigns on social media• Spearheaded all planning activities from concept to execution for events • Handled all event budgeting, ensuring top quality while consistently coming in under budget.• Directed event logistics including registration and setup, travel, hotels, booths, client receptions, guest• lists, conference accommodations, presentations, and itineraries, both remotely and on-site.• Established and built successful partnerships with vendors, hotels, event management companies, and• Production services companies. Show less

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  Wok This Way Chinese

  Aug 2017 - Mar 2022

  Marketing Manager

  • Oversee marketing and advertising activities to ensure consistency with product line strategy• Monitor product distribution and consumer reactions• Align the company around the brand’s direction, choices and tactics.• Analyzing and investigating price, demand and competition• Devising and presenting ideas and strategies• Promotional activities• Compiling and distributing financial and statistical information• Writing reports• Organizing events and product exhibitions• Monitoring performance• Managing campaigns on social media• Managing logistic with vendor• Designing social media campaigns• Staff training• Increased sales revenue by 30% and customer engagement by 50%. Show less

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  ShopSphere

  Sept 2022 - now

  Digital Marketing Manager

  Shopsphere October 2022 - Present, Canada,Pakistan• Implemented SEO strategies, including on-page optimization, keyword research, and link building, resulting in improved organic rankings and increased website traffic.• Managed PPC campaigns on Google Ads platform, optimizing ad copy, bids, and budgets to achieve maximum ROI and drive conversions.• Developed and customized WordPress websites, utilizing themes, plugins, and SEO best practices to create visually appealing and high-performing sites.• Led social media campaigns across multiple platforms, developing content strategies, managing paid advertising, and analyzing engagement metrics.• Utilized content marketing and email marketing to drive audience engagement and nurture leads, resulting in increased brand awareness and customer retention.• Conducted data analysis and utilized web analytics tools to track and measure campaign performance, making data-driven decisions for optimization.• Implemented conversion rate optimization techniques, such as A/B testing and landing page optimization, to improve website conversion rates and drive revenue growth.• Managed marketing automation workflows and integrated CRM systems to streamline lead management and improve customer relationships.• Stayed updated with industry trends and new digital marketing technologies, consistently applying innovative strategies to drive results. Show less

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  Salah travels.com

  Aug 2023 - Nov 2024

  Head of Digital Marketing

  With 8 years of dedicated experience in the digital marketing landscape, I'm passionate about helping businesses thrive in the digital age. My expertise spans a wide range of digital marketing disciplines, including web development, SEO, social media, paid advertising, and content marketing.

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  TypeSpace Studios

  Feb 2024 - Sept 2024

  Digital Marketing Manager

  • Implemented SEO strategies, including on-page optimization, keyword research, and link building, resulting in improved organic rankings and increased website traffic.• Managed PPC campaigns on Google Ads platform, optimizing ad copy, bids, and budgets to achieve maximum ROI and drive conversions.• Developed and customized WordPress websites, utilizing themes, plugins, and SEO best practices to create visually appealing and high-performing sites.• Led social media campaigns across multiple platforms, developing content strategies, managing paid advertising, and analyzing engagement metrics.• Utilized content marketing and email marketing to drive audience engagement and nurture leads, resulting in increased brand awareness and customer retention.• Conducted data analysis and utilized web analytics tools to track and measure campaign performance, making data-driven decisions for optimization.• Implemented conversion rate optimization techniques, such as A/B testing and landing page optimization, to improve website conversion rates and drive revenue growth.• Managed marketing automation workflows and integrated CRM systems to streamline lead management and improve customer relationships.• Stayed updated with industry trends and new digital marketing technologies, consistently applying innovative strategies to drive results. Show less

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  Cynosure Designs

  Oct 2024 - now

  Digital Marketing Manager

  •Improved lead generation with targeted pay-per-click advertising campaigns.•My expertise spans a wide range of digital marketing disciplines, including web development, SEO, social media, paid advertising, and content marketing.•Led the team in identifying opportunities for improvement in existing processes, resulting in more efficient workflows.•Mentored junior team members, aiding in their professional development within the organization.•Utilized search engine optimization best practices to increase website visibility and rankings.• Managed relationships with partners for successful collaborations in digital initiatives.• Optimized website performance for enhanced user experience and higher conversion rates.• Tracked key performance indicators to analyze campaign effectiveness and inform future strategies.• Partnered with Client sales teams to align digital marketing efforts with business objectives.• Increased brand awareness through creation and management of social media channels, boosting social media engagement by 60%.• Monitored and analyzed market and competitor metrics to inform digital marketing strategies.• Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs. Show less