Tyler Lipton

Experience

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  Camp Riverbend

  Jun 2020 - Aug 2024

  Lifeguard/Swim Instructor

  CPR, AED, First Aid, and rescue certifiedTaught swim instructions to students ranging in ages 2 to 16Supervised parties and events mandating certified lifeguards

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  The Daily Collegian

  Sept 2020 - Dec 2022

  News Writer/Reporter

  ·Researched various topics to develop insightful and fact-based news stories. Conducted interviews to obtain valuable information and produced articles weekly.

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  Champs Downtown

  Aug 2022 - May 2024

  Server

  · Provided exceptional service to high volume of daily customers.· Engaged with celebrities and bottle service areas among request.

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  VALLEY Magazine (Penn State)

  Dec 2022 - May 2024

  Controlling the Twitter feed for the VALLEY magazine. Developed weekly video segments and launched campaigns, including “PSU Paparazzi,” increasing Instagram impressions Collaborated across teams to enhance social media engagement and drive sales growth.Utilized Adobe Premiere to edit videos for magazine cover stars, launch parties, and campus even

  • Social Media Curator

    Aug 2023 - May 2024

  • Videographer

    Dec 2022 - Aug 2023
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  UiPath

  Jun 2023 - Aug 2023

  Web Marketing Intern

  · Worked collaboratively with cross-functional teams to brainstorm new ideas.· Created a byline by producing a blog article supporting AI powered automation· Executed marketing communications to increase brand awareness and visibility· Researched and developed creative content for websites to promote brands in the market.

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  Konrad Group

  Jan 2025 - Feb 2025

  Receptionist

  Organizing events and office activitiesStocking the kitchen, office, bathrooms, etc.Overseeing international and domestic FedEx package deliveriesGreeting guests at the front desk

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  L'Oréal

  Feb 2025 - now

  Social Consumer Advocate

  - Serve as a Digital Beauty Advisor across all social platforms by reactively engaging with fans and followers on a timely manner (TikTok, Facebook, Instagram, Twitter)- Support public channels (social, R&R, Q&A) by providing insight, strategy recommendations and engagement as needed- Attend brand trainings, work sessions and meetings to stay up to date with social strategies and best practices- Follow Brand provided social FAQ documents for launches and key social moments- Able to compose custom responses that clearly address the issue in a way that is understandable by the consumer- Recognizes and recommends new ways to influence consumers in their purchase decision- Provide social content and engagement recommendations based on consumer feedback and trends- Stay up to date on new social media platforms, tools and best practices- Live in the social ecosystem, follow emerging trends in the landscape Show less