Ashley Hiben

Experience

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  Upward Motion Personal Training

  May 2011 - Sept 2011

  Summer Internship

  Achievements:At Upward Motion I achieved many experiences and was able to use the knowledge I had from my degree. I learned how to properly make professional phone calls and set up consultations. How to put together a welcome packet which included an example of what their workout would consist of and what classes might be of interest to them. I learned how to properly and professionally give a tour of a facility. I was also able to achieve organization in the office by properly filing client folders. Organizing their meal supplement packages into categories and meal times (i.e. breakfast, lunch, and dinner). I created an organizational system for the mail and client folders for the trainers client folders. I was also in charge of social media, this included the E-newsletter, Blogger, Facebook, and Twitter accounts, I also wrote several pages for his workout book.Responsibilities:• All social media outlets ( Twitter, Facebook, Blooger, E-newsletter) • Set up, attended, and promoted health fairs.• Organized promotions for Upward Motion in the community: I created the concept of a kids summer camp, complete with nutritional information for parents, which was more affordable than competitors in the area. I designed a flyer that was publically distributed through health fairs, e-mails, newsletters, community stores, and via going door-to-door. • Created custom exercise plans and client packages• Created work out plans for Luis's recipe book. • Executed new member orientation at the fitness facility.• Created and designed flyers.• Ran payroll of gym bills.• Involved in brainstorming of new gym ideas o Examples: offering mini classes for a small group of friends, orchestrating free nutritional classes for the community, and providing complimentary towels for the clients. • Handled company PR efforts. Show less

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  Conditioned by Kelly Tekin

  Aug 2011 - Dec 2011

  Internship

  Achievements:While interning for Kelly Tekin I achieved a wealth of knowledge in the health and fitness industry by instructing clients in accordance to Kelly Tekin's workout programs. I learned how to construct a diet plan together based on clients needs and desires, while also allowing them to achieve their fitness goals. I learned how to properly communicate to clients how to lift with proper technique, what weights they should be lifting and why, and how to progress. I gained experience handling clients in a professional manner. I was coached on how to properly execute a 9-site skin fold test by speaking to clients clearly and providing them with a safe and comfortable area. I gained insight into reading client personalities which helped me direct, motivate, and communicate with them in a way that allowed them to enjoy their workout, while achieving results. Responsibilities:• Instructed and provided knowledge of how to properly lift to 20 clients.• Provided clients with motivation training.• Helped create and teach boot camp classes 2 times a week.• Created customized abdominal and balance workouts.• Explained concepts and theory of athletic training.• Learned how to properly answer nutrition and exercise questions.• Scheduled appointments and managed clients. Show less

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  Crunch Fitness

  Aug 2012 - Feb 2013

  Personal Trainer

  Achievements:While working at Crunch I gained great experience and knowledge, particularly in the sales aspect. I learned how to focus on customers wants and needs and use that to sell a product, i.e. myself. Educating myself on how to understand and read people’s body language allowed me to be able to make them feel comfortable, which in turn allowed me target their deeper needs. The techniques I used included tone, body language, and mirroring. I was coached on how to attain leads, i.e. clients, by approaching them face-to-face on the floor, making phone calls, and sending e-mails. I learned how to instruct group exercise classes, perform a proper health assessment, and how to MASS, Crunch’s database. Responsibilities:• Instructed and provided knowledge of how to properly lift to 40 clients.• Instructed clients how to properly use TRX Suspension cord to 25 clients• Provided clients with motivational training.• Created a body fat table to give members information on their health and to gain new clients.• Created customized Google doc workouts for 10 clients.• Explained concepts and theory of athletic training.• Learned how to properly answer supplement questions.• Scheduled appointments and managed clients.• Created a filing system to keep all clients organized and track of their progress. • Generate leads by greeting members, correcting form, and pulling e-mails from MASS Show less

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  Electric Body Fitness

  Feb 2013 - now

  Owner / Exercise Specialist

  Running my own business has been a great experience in personal growth and success. I learned how to market myself, my business, and my clients, all while growing my own brand using multiple tools - web advertisements, social media, my blog, website, and networking. I have become a skilled negotiator and developed a firm understanding of market pricing, trends, and opportunities. I used a CRM solution to keep track of clients, billing, invoicing, and marketing opportunities.Most importantly, I have learned how to put my client's needs first. I strive every day to be 'client obsessed', and create results that are rewarding, meaningful, and sustainable in the long term.Achievements: - Source and secure new clients through networking, referral campaigns, social media, advertisements, and various fitness applications.-Guide and support clients through their entire fitness journey. This includes activities such as: assessing short and long-term goals, creating effective programs that achieve those goals, tracking measurements & weight, following up workouts with motivational emails, advising on nutrition, and incorporating feedback into the program.-Maintain a personal blog to build thought leadership. Develop partnerships and additional business opportunities with local gyms, fitness clubs, online vendors, nutrition/supplement vendors, and startups. -Obtain new clients and perform back-office business management including accounting, billing, and taxes. As well as the use of CRM system (HubSpot) to track clients, sales, and e-mail communication. Show less

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  BOOTCAMPSF

  Feb 2013 - Jan 2014

  Group Leader

  While working for BootcampSF I took on their Gap Inc. and Old Navy accounts. As a BootcampSF instructor I worked on my own, this allowed me the freedom to structure the classes in any way I felt appropriate. I had to be leader and make sure clients knew the benefits to the exercises they were preforming. As well as create a positive and pleasant environment that they would want to return to, and encourage co-workers to try out. I had to be able to make sessions fun, innovative, and challenging, I needed to make sure that clients were engaged and being pushed further then they would push themselves. This allowed me to work on reading body language, tone, and facial expression. BootcampSF works in 6-week sessions, which allowed me create unique programs for each one. I had the freedom to target different fitness goals including weight loss, decreasing mile time, working on running strides, targeting upper or lower body, etc. I needed to be able to give regressions and progressions for every exercise so I could meet all fitness levels needs. I had to be able to think fast on my toes, incase clients showed up with injuries, or attendance was high/low. It challenged me to be creative, think fast, and take charge. Show less

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  Plus One

  Jan 2014 - Jan 2016

  Exercise Specialist

  I worked at the Plus One facilities at Facebook HQ and LinkedIn. This helped me hone my training skills while offering the experience of working with forward-thinking individuals which helped to drive me to think better, work smarter and accomplish new heights and goals. Plus One provided education stipends which allowed me to stay up to date on the latest fitness trends, and learn new techniques that benefited my clients. I discovered new training styles which help to identify the best ones for each client. At Facebook, I created presentations for the staff, participated in community service projects, and helped to create and execute a half marathon. I ran regular small group training classes that focused on weight loss and held regular small group prenatal classes. I regularly designed class flyers, programs, homework exercise worksheets, and managed my own budget/payroll.I was in charge of conducting fitness assessments for each new member who came into our facility. This included a tour of the gym and advising which personal training package would best meet their health and fitness needs. I created multiple programs for each of my clients. I used Microsoft Word and Excel to create various documents. The programs we used include FLEX and people soft. Show less

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  LinkedIn

  Jul 2015 - Jan 2016

  Group Fitness Instructor

  Working as a group fitness instructor at LinkedIn has helped me to increase my knowledge and expand my skills that I have learned through various certifications. My sessions are planned in Evernote for easy access and tracking, also incase any of my students would like a copy it makes it easy to send to them. I use MindBody to track my clients participation and check them in every class. It is up to me to provided an effective workout that drives results. When I first began instructing the class we were averaging three participants, we are now up to eight. It has taken time, but with help from my students we have helped this class grow. I have a passion for helping others and my students have helped spread the word about the class and their determination, as well as results have helped this class to grow. Show less

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  The Lotus Method

  Jan 2016 - Oct 2016

  Pre/Postnatal Exercise Specialist

  The Lotus Method is a fitness method that creates individualized fitness programs specific to the needs of future, expecting and new mothers. Using an approach that is primarily body weight and cable based, The Lotus Method focuses on functional movements and postural alignment, diminishes pregnancy pains and discomfort, prepares women for the demands of labor and motherhood, and empowers them to be beautiful and strong mothers.

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  EXOS

  Sept 2016 - May 2017

  Exercise Specialist

  With working for EXOS as an Exercise Specialist at their SFO Google site, it was my duty to remain up to date on current information in my field to provide clients with the best training program for their bodies and needs. I continuously read articles, take courses, attend seminars, and watch webinars to stay current. Doing so allows me to provide the best customer service possible. I strive every day to be 'client obsessed', and create results that are rewarding, meaningful, and sustainable in the long term.Acheviemtns: -Responding in a timely fashion to e-mails and inquiries - Closing out session in MindBody-Redeeming session through MindBody-Managing timecard through UltiPro- Scheduling sessions using MindBody and Google Calendar- Operations: Accounting and billing- Client Services: Personalized programming for each client, proper form and technique training, and possible nutrition plans. Show less

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  Basecamp Fitness

  Sept 2016 - Oct 2019

  -Improved member retention by 5% and reduced new member churn by 10%-Started Fitness Concierge Program for all members which include personal outreach, a weekly newsletter, 1:1 sessions, office hours, and help tracking personal progress-Effective multitasking - schedule 1:1 sessions, organize staff meetings, conduct interviews, nurture corporate accounts, facilitate trainer auditions, conduct regular evaluations, and create private events -Business operations- create the class schedule, manage payroll, time off requests, and equipment orders-Ongoing talent recruitment utilizing sourcing tools - Linkedin, Instagram, Facebook, Indeed, and Craigslist -Talent management - hire, onboard, train, and develop all trainers -Opened seven corporate accounts resulting in 150 new member sign-ups and $5,000 in revenue -Utilized HubSpot to build pipeline by tracking membership journeys -Taught 15+ classes every week Show less

  • Health Program Manager

    Apr 2017 - Oct 2019

  • Group Fitness Instructor

    Sept 2016 - Apr 2017
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  Future

  Oct 2019 - now

  Talent Development Manager

  Digital personal training platform leveraging human intervention to increase adherence.- Performance coach for 70 clients - Product Development & Project Management: Heading projects and working directly with the engineering team on new tools and quality control, maximizing coach efficiency and improving client experienceOperations: - Onboarding: helping create an amazing experience for new coaches as they join our team. Helping them understand our tools and platforms so they can be the best online coaches. -Playbook: helping to create an operational and communications handbook for our performance team, to provide our customers with the best experience possible. -Resumes: Helping to scout amazing talent and build a team of experts in the training field.- Consumer Experience: Providing clients with world-class customer service Show less