Lorraine Bernaldes

Experience

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  Palace Entertainment

  Jul 2010 - Nov 2016

  Sales and Marketing Manager

  - Executed marketing plan, syncing and collaborating with the corporate marketing teams at Johnny Rockets and Boomers.- Responsible for all Marketing, (outside and corporate), brand name recognition- Compiled Key Performance Indications analytical reports and developed actionable insights.- Managed projects within budget and fully leveraged all available allocated resources.-Managed internal and external brand reputation, market awareness, and PR efforts by coordinating VIP parties, employee events, grand openings, and so forth. Show less

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  Never Boring

  Oct 2016 - Feb 2019

  Sales Manager & Marketing Account Manager

  - Designed and implemented strategic organic content marketing strategies that effectively expanded our customer base.- Researched, advised, managed, and scheduled all media buys and content calendars for marketing plans including, digital marketing, print, and radio.- Created Out Of Home (OOH) materials, digital marketing assets, and signage in addition to social media content for a book of clients across several industries.- Managed the Publications department and the sales team activity (4 team members).- Leveraged the Chamber of Commerce Ambassador team to win more market share and increase brand awareness. Show less

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  209 Magazine (Morris Newspaper Co.)

  Mar 2019 - Mar 2020

  Multimedia Executive

  - Coordinated brand advertising placements for 209 Magazine, designing formats, copy editing for size fit, and approving creatives.- Collaborated with the advertiser to develop a strategic and artful creative and appropriate ad copy, instilling brand continuity from campaign to campaign.- Turned around an underperforming presence by creating relationships in the community and encouraging compelling and value-added local articles of local businesses.- Led magazine re-launch, orchestrating outreach and marketing collateral to drive awareness and attendance, representing the company with integrity and professionalism. Show less

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  Devine Solutions Group

  Oct 2020 - Sept 2021

  Director of Business Development

  - Market and promote digital products to local businesses,with a focus in agencies with membership roster, schools, school districts. - Establish relationship with Hawaii Chamber of Commerce.

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  Tower Health & Wellness Center

  Jul 2021 - Dec 2022

  Marketing Director

  - Collaborated with the president and department managers to position the center as the premier provider in the area.- Developed and executed content marketing plan, creating daily content, posting, and assigning calendar placements for all diverse businesses in the Tower into the content program.- Designed and created content including social media content, short-form copy/content, digital marketing assets, newsletter, email, webpage content, and other collateral.- Leveraged organic marketing channels to prospect new tenants to relocate to our Tower.- Planned and coordinated marketing to drive attendance for live/in-person and digitally hosted events Show less

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  Suave Dental

  Jan 2023 - Aug 2023

  Marketing Director

  - Lead the remote marketing team including digital marketing, social media, lead generation, and website channels typically with an appointment setting Call To Action (CTA).- Directs and implements content marketing strategies including end-to-end campaign development, activation, monitoring, and optimization to drive patient acquisition and retention.- Conducts market research, competitive analysis, target audience research, and industry trend analysis. - Establishes and maintains the company’s brand awareness in the local area through strategic sponsorships, projects, and community business meetings.- Compiles and presents content marketing performance reports to the executive management team. Show less

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  LB Marketing Solutions

  Aug 2023 - now

  Marketing Director

  Hello, I’m Lorraine Bernaldes, a seasoned and widely-capable marketing leader with a specialty in organic and content marketing. I’ve driven organic growth and market share, and increased customer acquisition through social media, live and high-profile events, and strategic OOH promotions for household names and local small businesses alike. I approach social media management similarly to when I coordinated content and advertising placements at a magazine, ensuring even distribution of key messages alongside grabby creatives and text. To add to that, I’m confident and accountable for end-to-end content marketing strategy, calendar, and automation no matter the pace or deadlines. Show less

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  IHeartMedia

  Feb 2024 - now

  Integrated Media Consultant