
Zaki Vithen

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About me
E-commerce Marketing Specialist
Education

Langkaer Gymnasium STX, HF & IB World School
1996 - 1999The Higher Preparatory Examination
Erhvervsakademi Aarhus | Business Academy Aarhus
2018 - 2020Bachelor in Ecommerce Management Ecommerce MarketingGennem min bacheloruddannelse i e-handel har jeg opnået både teoretisk viden om digitale forretninger.Uddannelsen har rustet mig til at blive en dygtig specialist inden for e-commerce, data-dreven markedsføring og customer experience.Med denne solide baggrund i e-handel og digital markedsføring er jeg klar til at bidrage til enhver virksomheds online succes og skabe værdi for både kunder og organisationer.

Erhvervsakademi Dania
2016 - 2017International Commerce 12Gennem International handel og kulturforståelse har jeg udviklet en grundlæggende forståelse af virksomheders rolle og udfordringer i en globaliseret verden. Tilegnet mig viden og færdigheder inden for følgende områder:- Analyse af globale handelsmønstre og deres indflydelse på virksomheders strategier og beslutningstagning.- Undersøgelse af politiske forhold og deres indvirkning på international handel, herunder handelsaftaler, toldbarrierer og lovgivning.-… Show more Gennem International handel og kulturforståelse har jeg udviklet en grundlæggende forståelse af virksomheders rolle og udfordringer i en globaliseret verden. Tilegnet mig viden og færdigheder inden for følgende områder:- Analyse af globale handelsmønstre og deres indflydelse på virksomheders strategier og beslutningstagning.- Undersøgelse af politiske forhold og deres indvirkning på international handel, herunder handelsaftaler, toldbarrierer og lovgivning.- Udvikling af kulturel intelligens og forståelse af, hvordan forskellige kulturelle normer, værdier og kommunikationsstilarter kan påvirke forretningsrelationer og samarbejde.- Anvendelse af teoretiske modeller og værktøjer til at navigere i kulturelle forskelle og opbygge stærke relationer med internationale partnere.Med denne baggrund inden for international handel og kulturforståelse er jeg godt rustet til at arbejde i en global forretningskontekst . Show less

Erhvervsakademi Dania
2016 - 2017Export and Internationalization 7Gennem faget i Export and Internationalization har jeg tilegnet mig en solid teoretisk og praktisk forståelse af de processer og strategier, der er nødvendige for at drive en virksomhed succesfuldt på det internationale marked.Jeg har udviklet færdigheder og kompetencer inden for international handel, markedsekspansion, kulturel forståelse og globale forretningsstrategier.

Erhvervsakademi Dania
2016 - 2017Digital Marketing Digital Marketing 12Gennem mit valgfag i Digital Marketing har jeg udviklet en grundlæggende forståelse af de mest effektive metoder og værktøjer til at skabe og implementere succesfulde digitale marketingstrategier.Udvikling af digital strategi: Planlægning og implementering af integrerede digitale marketingstrategier, der er målrettet mod at nå specifikke forretningsmål og skabe værdi for både virksomheden og kunderne.

Aarhus Business College
2010 -MangementAcquired essential management skills, focusing on:🔹 Understanding Good Management: Grasping the principles and practices of effective management.🔹 Leadership Development: Cultivating the qualities of a strong leader.🔹 Management Styles: Adapting styles and methods to suit different situations.🔹 Clear Communication: Mastering the art of concise, effective communication.🔹 Conflict Resolution: Constructively addressing and resolving conflicts.🔹 Time Management:… Show more Acquired essential management skills, focusing on:🔹 Understanding Good Management: Grasping the principles and practices of effective management.🔹 Leadership Development: Cultivating the qualities of a strong leader.🔹 Management Styles: Adapting styles and methods to suit different situations.🔹 Clear Communication: Mastering the art of concise, effective communication.🔹 Conflict Resolution: Constructively addressing and resolving conflicts.🔹 Time Management: Efficiently planning and prioritizing tasks.🔹 Team Empowerment: Encouraging team members to excel through supportive leadership. Show less

Erhvervsakademi Dania
2016 - 2018Academy Profession in Commerce Management International Business/Trade/CommerceTHE DEGREEA theoretical and practical degree to understand and participate in project management, domestic and international commerce, sales, marketing. Furthermore, the degree gives a deeper knowledge in a company's logistics and purchasing. SUBJECTS- Business Economics- Business Law- Communication- Purchasing and logistics- International Commerce- Organization and Management- Sales, Strategy and MarketingACQUIRED SKILLS- Identify and develop… Show more THE DEGREEA theoretical and practical degree to understand and participate in project management, domestic and international commerce, sales, marketing. Furthermore, the degree gives a deeper knowledge in a company's logistics and purchasing. SUBJECTS- Business Economics- Business Law- Communication- Purchasing and logistics- International Commerce- Organization and Management- Sales, Strategy and MarketingACQUIRED SKILLS- Identify and develop on a company's vision, mission and strategy- Analyzing new markets, and assessing whether profitable- Organizing and executing sales strategy- Identifying organizational strategies- Planning and handling import and export- Further improved Project management skills Show less
Experience

Sostrene Grene
Jan 1998 - Jan 2012Store Manager (2010) at Søstrene Grene | Expansion Team Member | New Store Openings | Franchisee Support | Denmark, Iceland & NorwayAs the Store Manager of the largest Søstrene Grene location in 2010, I embraced a variety of responsibilities:🔹 Store Management: Oversaw daily operations, staff management, and customer service in Søstrene Grene's flagship store, ensuring a seamless and enjoyable shopping experience for our clientele.🔹 Expansion Team: Actively participated in a dedicated team responsible for new store openings in Denmark, Iceland, and Norway.🔹 Planning & Coordination: Collaborated on project planning, resource allocation, and strategy implementation for successful store launches in target markets.🔹 Franchisee Support: Provided ongoing assistance and guidance to new franchisees, ensuring a strong start and continued success.Through strategic planning and exceptional team collaboration, I contributed to the growth and success of Søstrene Grene's expanding retail footprint. Show less Deputy Store Manager at Søstrene Grene | Staff Management | Store Design Planning | Inventory Control | Expansion Team | Denmark & NorwayIn my role as Deputy Store Manager at Søstrene Grene, I was responsible for:🔹 Staff Management: Supervising and supporting store personnel, ensuring a productive and collaborative work environment.🔹 Store Design Planning: Overseeing store layout and design, creating an inviting and engaging shopping experience for customers.🔹 Inventory Control: Managing goods and stock, ensuring optimal product availability and efficient stock management.🔹 Expansion Team: Serving as an integral part of the team responsible for opening new stores in Denmark and Norway, contributing to Søstrene Grene's growing retail presence. Show less Warehouse Manager at Søstrene Grene | Staff Management | Daily Operations | Optimal Product DisplayIn my role as Warehouse Manager at Søstrene Grene, I focused on:🔹 Staff Management: Overseeing and leading the warehouse team, fostering a positive and efficient work environment.🔹 Daily Operations: Managing the day-to-day functions of my assigned department, ensuring smooth operations and timely product availability.🔹 Product Display: Optimizing goods placement, creating an appealing and organized presentation that enhances the shopping experience for customers.My diligent management and commitment to operational excellence contributed to the overall success of Søstrene Grene's retail performance. Show less
Store Manager
Jan 2010 - Jan 2012Deputy Store Manager
Jan 2004 - Jan 2010Warehouse Store Manager
Jan 1998 - Jan 2004
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Xtend-Life Natural Products (Intl) Ltd
Feb 2010 - Nov 2018Online Distributor & Entrepreneur | Dietary Supplements | Google Ads | Google Analytics | SEO | Email Marketing | OpenCart | Adobe | Business Growth | Foundation for vipra | natural choicesAs an Online Distributor for a New Zealand-based dietary supplements company, I honed my skills in entrepreneurship and digital marketing, including:🔹 Google Ads: Utilizing targeted advertising campaigns to drive traffic and sales.🔹 Google Analytics: Leveraging data analysis to optimize website performance and inform marketing strategies.🔹 SEO: Implementing effective search engine optimization techniques to improve organic search visibility.🔹 Email Marketing: Employing MailChimp to create a cost-effective and impactful marketing channel.🔹 OpenCart: Managing the eCommerce platform to create an efficient and user-friendly online shopping experience.🔹 Adobe: Utilizing Adobe tools to enhance design and branding elements.This experience laid the foundation for my entrepreneurial journey, teaching me the essentials of running a business during the early days of digital marketing, fostering growth, and mastering marketing skills. These lessons ultimately led to the creation of my current company, vipra | natural choices. Show less Xtend-Life Nordic Franchisee | Exclusive Distributor | Product Development | Regulatory Compliance | Design | European Website Creation | Scandinavian & German MarketsAs the Xtend-Life Nordic Franchisee, I successfully managed the initial planning for the exclusive distribution of Xtend-Life dietary supplements across Scandinavian and German markets. Key responsibilities included:🔹 Product Development: Collaborated with Xtend-Life on developing dietary supplements tailored to the European market.🔹 Regulatory Compliance: Secured product approvals from national food agencies, ensuring adherence to regional regulations and guidelines.🔹 Design: Overseeing graphical layout and design of product packaging, reinforcing a consistent and appealing brand identity.🔹 European Website Creation: Developed a user-friendly and informative website to promote and sell Xtend-Life products in the target markets. Show less
Online Distributor
Jan 2001 - Nov 2018Xtend-Life Nordic Franchisee
Feb 2010 - Apr 2013

Vipra | natural choices ApS
Apr 2012 - nowMarketing ManagerCo-Founder & Co-Owner at vipra | natural choices | Digital Marketing Strategist | eCommerce Specialist | Brand Builder | Product Developer | Customer ChampionAt vipra | natural choices ApS, I leverage my expertise in digital marketing and eCommerce solutions to drive business growth, including:🔹 Inbound Marketing: Crafting content strategy and creation to attract and retain customers.🔹 SEO: Optimizing for organic traffic and bolstering online presence.🔹 Automation: Streamlining processes with Hubspot and email marketing.🔹 Contextual Content: Creating personalized, relevant content for each individual.🔹 CMS: Mastering WordPress/WooCommerce, Magento 2, Shopify & OpenCart.🔹 MailChimp & Klaviyo: Building a revenue channel to increase revenue and CLV.🔹 Hubspot: Harnessing data-driven strategies for comprehensive revenue growth.🔹 Google Ads & Facebook Ads: Executing targeted advertising campaigns.🔹 Google Analytics 3 & 4: Monitoring and analyzing website performance.🔹 SMM Strategy: Developing effective social media marketing plans.🔹 Webshop Optimization: Enhancing conversion rates through continuous improvement.🔹 Solutions-Driven: Actively seeking innovative solutions to boost sales.In addition, I excel in:🔹 Product Development & Branding: Crafting compelling products and brand identities.🔹 Customer Support & Engagement: Fostering strong relationships with customers.🔹 Adobe Creative Suite: Utilizing design tools to create visually appealing assets. Show less

Sostrene Grene
Aug 2012 - Apr 2015International Retail Support ManagerInternational Retail Support Manager at Søstrene Grene | Store Launch Coordination | Franchisee Liaison | Expansion Projects | Store Optimization | Customer AnalyticsDuring my tenure as an International Retail Support Manager at Søstrene Grene, I focused on:🔹 Store Opening Coordination: Spearheaded new market expansions, overseeing the entire store launch process while serving as the liaison between franchisees and internal teams.🔹 Staff Training & Support: Ensured comprehensive training, work schedule and budget reviews for smooth store operations.🔹 Problem Solving: Proactively addressed and resolved any challenges during store openings, ensuring timely launches.🔹 Store Optimization: Assisted existing stores with ongoing support and optimization initiatives for enhanced customer experience.🔹 Expansion Projects: Acted as Project Manager for market expansions in Japan, France, and Spain.🔹 Fixture Optimization: Collaborated on selection, development, and improvement of store fixtures to enhance customer experience while reducing franchisee costs.🔹 Customer Analytics: Implemented video-based people tracking systems for real-time data analysis of shopper behavior, enabling informed optimization decisions in new markets.My commitment to data-driven strategies and effective communication facilitated successful store openings and ongoing support for Søstrene Grene's global presence. Show less

TRG International
Jul 2017 - Jan 2019Digital Marketing Specialist at TRG International | Website Growth & Optimization | Multi-brand Integration | Lead Generation | WordPress | HubSpot CMS | Google Analytics | Sumo | JIRADuring my tenure at TRG International, I contributed to:🔹 Website Growth: Expanding and optimizing the company website to seamlessly incorporate all TRG International brands.🔹 WordPress: Building and enhancing the company website using WordPress and closely together with HubSpot for optimal lead generation and management.🔹 HubSpot CMS: Effectively utilizing HubSpot's CMS to help funnel engaging and conversion-focused content.🔹 Google Analytics: Leveraging data analysis to identify areas of improvement in CX and UX, driving informed optimization decisions.🔹 Sumo: Implementing Sumo tools to enhance lead generation and customer engagement.🔹 JIRA Project Planning: Collaborating with the in-house team using JIRA for efficient project planning and execution.My diverse digital marketing skillset and commitment to growth helped elevate TRG International's online presence and drive lead generation. Show less Project Leader & Digital Marketing Specialist at TRG International | Website Creation & Optimization | Multi-brand Integration | Team Leadership | WordPress | WooCommerce | HubSpot | Google Analytics | SMM | Sumo | Adobe | JIRAAt TRG International, I played a dual role as both Project Leader and Digital Marketing Specialist:🔹 Project Leadership: Led a team of 5 interns, planning and executing the creation of a new company website that seamlessly integrated all TRG International brands and optimized the online presence.🔹 Digital Marketing: Implemented diverse strategies, including WordPress, WooCommerce, HubSpot, Google Analytics, SMM, Sumo, and Adobe tools, to drive engagement and conversions.🔹 Cross-functional Projects: As a Project Manager, I contributed to various company initiatives beyond digital marketing, ensuring successful outcomes and effective resource allocation.🔹 JIRA: Utilized JIRA for efficient project planning, tracking, and collaboration across teams.My effective leadership and diverse digital marketing skills contributed to the growth and success of TRG International's online presence and overall business objectives. Show less
Digital Marketing Specialist
Feb 2018 - Jan 2019Marketing Intern
Jul 2017 - Feb 2018

Cotonshoppen.dk
Jan 2020 - Aug 2023E-commerce Marketing SpecialistDigital Marketing Specialist hos Cotonshoppen.dk | CX | Indtægtsoptimering | Raptor | Google Ads, Analytics & Facebook Ads | E-mail Markedsføring | CMS: GoldenPlanetSom en del af Cotonshoppen.dk teamet, der sælger hundeartikler, arbejder jeg bl.a. med:🔹 Webshop CX optimering: Fokuserer på at forbedre kundeoplevelsen og brugeroplevelsen for at øge salget.🔹 Indtægtsoptimering: Anvendelse af Raptor for at bedre at vise de rette produkter til den enkelte kunde for øget basket size.🔹 Google Ads, Analytics & Facebook Ads: Styrer effektive annonceringskampagner for at øge trafik og konverteringer.🔹 E-mail markedsføring: Udarbejder målrettede og engagerende e-mail-kampagner for at fastholde og udvide kundebasen samt automations.🔹 CMS: GoldenPlanet: Administrerer og opdaterer webshoppen ved hjælp af GoldenPlanet-platformen for at sikre en problemfri brugeroplevelse.Jeg er dedikeret til at skabe en førsteklasses online shoppingoplevelse for hundeelskere og deres firbenede venner. Show less
Licenses & Certifications
- View certificate

Contextual Marketing Certification Course
HubSpot AcademyJul 2019 - View certificate

Email Marketing
HubSpot AcademyMay 2019 - View certificate

Inbound Marketing
HubSpot AcademyJan 2019 - View certificate

Social Media
HubSpot AcademyNov 2018 - View certificate

Inbound
HubSpot AcademyDec 2018
Volunteer Experience
Volunteer
Issued by Royal Danish Embassy in Vietnam on Nov 2017
Associated with Zaki Vithen
Languages
- enEngelsk
- daDanish
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