Alexis Smith

Experience

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  Douglas College

  Jan 2006 - Feb 2011

  Development Officer

  Developed and implemented strategies to increase awareness, understanding and support of the Foundation’s goals and initiatives throughout the college and in the community.Provided donor centered stewardship and recognition for individual and corporate donors.Identified and cultivated relationships with prospective donors and sponsors.Spearheaded employee engagement campaign through internal communications and events to increase support of the Foundation and exceed fundraising goals.Identified and completed funding proposals and grant applications to support students and programs across all faculties.Worked with event committees, sponsors, volunteers and community groups to develop and implement fundraising and recognition events.Developed and designed corporate communications and marketing tools, including newsletters, e-news, website, media relations, social media, sponsorship proposals and event marketing materials for college-wide and external campaigns.Established and maintained ongoing communication between community members, faculty, staff, administrators and students relating to the development of fundraising projects.Maintained ongoing communication with college-wide departments to coordinate fundraising and marketing events and activities. Show less

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  Rhino Marketing Inc

  Feb 2011 - Jan 2012

  Community Engagement & Creative Services

  Led the development of impactful and measurable marketing and communication strategies tied to business goals and objectives, including building effective PR and media relations campaigns.Managed Employee & Community Engagement strategies, including sponsorship, volunteers, graphic design, social media, event logistics and promotional materials.Managed day-to-day press activities, including writing and distributing press releases, media pitching and handling media inquiries.Identified strategic corporate event opportunities and manage the end-to-end execution of participation, including premier partnership with Vancouver Canucks.Developed and managed ongoing social media content surrounding events and campaigns to create excitement and increase activity, Likes, fans and followers. Show less

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  PRIME Event Partners

  Feb 2012 - Apr 2018

  Champions change through effective communications, proactively building and fostering relationships with internal and external stakeholders to develop a thorough understanding of their respective needs, corporate culture and organizational goals, resulting in high impact communications programs.Leads the review process of existing communications programs, incorporating client feedback and measurable results to improve the efficiency and effectiveness of future strategies and campaigns.Works in partnership with Account Managers to create and implement strategic communications plans for government, association and corporate clients and their unique audience and programs.Maintains strategic planning, organization and time management to ensure budgets and deadlines for 60+ communications programs annually are met.Creates, edits and reviews content to support the goals and objectives of each client and program, including print materials, web copy, email, social media, signage, direct mail, etc.Leads the Communications & Creative Services team, including full-time staff, contractors and suppliers.Represents PRIME as an industry leader at local, national and international tradeshows, conferences, FAMs and networking events.Develops integrated communications and marketing plans aligned with PRIME’s corporate vision, values and business objectives. Show less Led the Planning team in creating dynamic and technical responses to RFPs, including vision, strategy, creative briefs, complex budgets and engaging presentations.Maintained strategic planning, organization and time management to ensure deadlines for 80+ programs and 30+ proposals annually are met.Collaborated with Account Managers to determine and recommend top MICE destination and property options, as well a program elements for existing and new corporate, government and association clients, including (not limited to) Coca-Cola, Johnson & Johnson Family of Companies, TELUS, Shaw Communications, OK Tire, Walmart Canada, Destination Canada and Gov. of BC.Developed and maintained key relationships with travel, incentive and meetings industry partners, including (not limited to) airlines, tourism bureaus, CVBs, hotels and resorts, DMCs and speaker bureaus, as well as a network of suppliers (transportation, venues, audio visual, et al.).Sourced and negotiated rates and contracts with suppliers including (not limited to) hotels, airlines, transport, convention bureaus, entertainment, DMC, décor and merchandise suppliers.Represented PRIME as an industry leader at local, national and international tradeshows, conferences, FAMs and networking events. Show less

  • Marketing & Communications Manager

    Sept 2015 - Apr 2018

  • Planning & Marketing Manager

    Feb 2012 - Sept 2015
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  CCEM Strategies

  Apr 2018 - now

  At CCEM Strategies our promise to our clientele is simple. We implement successful strategies, build strong relationships, deliver seamless communication and execute plans and programs that make a real difference in the emergency management sphere. We bring current and reliable best practices to the table and our services hold the rest of the industry to the highest possible standard. In order to establish functional and effective plans — collaboration, motivation and strategic facilitation is required. CCEM Strategies offers excellent inter-personal, multi-jurisdiction facilitation skills and many years of experience in evolving programs and developing solid plans that function within the operational environment. Through an analytical approach and advanced technical skills, CCEM offers strategic recommendations to ensure preparedness, reduce impacts and support a coordinated response when faced with an adverse event. With backgrounds in a variety of sectors including government, industry, transportation, and healthcare — we possess true compassion and a deep understanding of relevant issues and challenges organizations face in emergency management. Show less

  • Manager, Emergency & Continuity Management

    Sept 2020 - now

  • Emergency Management Specialist

    Apr 2019 - Sept 2020

  • Emergency Management Advisor

    Apr 2018 - Apr 2019