Shaza Bsat

Experience

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  Internship at Al Chifaa Hospital

  Mar 2016 - Apr 2016

  Data Entry Trainee
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  Kinana construction company

  Mar 2017 - Jun 2017

  Customer service representative and E-marketer
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  Self employed

  Jan 2018 - Dec 2022

  Entrepreneur
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  Kinana Group

  Aug 2018 - Apr 2019

  Marketing and Customer service
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  Repair Expert

  Sept 2019 - Oct 2019

  Sales and Marketing Coordinator
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  Rahma For Special Needs

  Sept 2019 - Dec 2021

  • Marketing and Activities Coordinator

    Aug 2021 - Dec 2021

  • Acitivities Department Specialist

    Sept 2019 - Dec 2021
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  The KPI Institute

  Dec 2021 - Dec 2022

  Marketing Manager

  • Create a marketing strategy for new solutions and manage all launch activities includingannouncement date and strategy; material development schedule, and all marketingassets (brochures, videos, web pages, spec sheets, etc.)• Work with product teams to develop campaign strategy and content such as valuepropositions and positioning, presentations, advertising, marketing communications, etc.• Develop and present customer personas, use cases, minimum viable product requirementsand experience requirements documentation.• Lead new feature development from concept through commercialization, including voiceof customer research, definition of customer and product requirements and valueproposition, presentations, and competitive analysis.• Help identify product enhancement priorities based on market insights from customers,market research and analysis.• Develop, execute, monitor and optimize software demand generation campaigns aroundspecific value propositions, functionalities, capabilities and outcomes to drive engagementand demand resulting in marketing qualified leads.• Properly brief and provide direction to internal graphic designers, on development ofmarketing materials.• Keep track of key competitors and market dynamics to inform and drive updates tomarketing strategy, tactics, and messaging.• Create content including white papers, case studies, blogs, research reports, testimonials,and other content collaterals for web-based marketing.• Develop marketing collateral and sales tools like product brochures, datasheets, decks, webcopy, presentations, custom sales documents, proposals, and a vast array of other materials.• Provide bi-weekly reports and accountability showing engagement and demandgeneration metrics against campaign- and sales objectives.• Implement global content and collateral strategy for key partners. Show less

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  Freelance

  Jan 2022 - Dec 2022

  English Second Language Tutor
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  Al Shakreen Clinics

  Jan 2023 - Jun 2023

  Marketing Specialist
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  Stars Smile - ابتسامة النجوم

  Jun 2023 - now

  Marketing Specialist