Chamara Silva

Experience

• 

  Bluescope Lysaght

  Nov 2017 - May 2018

  Marketing Intern

  I played an active role in handling all the Marketing activities including Shop Branding, Promotion Materials Coordination, Procurement , and Sales Performance analysis and reporting for Durashine Brand under Bluescope Lysaght Lanka.

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  OntoMatrix

  Aug 2018 - Jul 2019

  Digital Marketing Trainee

  At this position, I'm responsible for the Search Engine Optimization (SEO) for few Clients in UK and Norway.Mainly I did website audit, keyword search,On Site & Off Site optimization and generate reports for SEO Clients.

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  National Development Bank PLC (NDB)

  Jul 2019 - Mar 2022

  - Paid Media ( Facebook, Google Ads)- Performance Marketing- Social Media Management- Content Strategy- Ad Strategy, Planning & Execution.- Lead Generation - Paid Media ( Facebook,Google Ads)- Social Media Management- Content Strategy- Ad Strategy, Planning & Execution.- Lead Generation

  • Junior Executive - Digital Marketing

    Apr 2021 - Mar 2022

  • Senior Banking Associate (Digital Marketing)

    Jul 2019 - Apr 2021
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  Ogilvy Digital Sri Lanka

  Mar 2022 - Apr 2023

  Paid Media Executive

  • I managed paid media activities for renowned brands such as Nestle, Ceylinco Life, Keells Crest, Ceylinco Healthcare, and Golden Key..• Creating and optimizing campaigns on Meta, Google, YouTube, LinkedIn and other digital media platforms.• Monitored campaigns to ensure ongoing campaign success through achieving respective local & global KPI goals.• Provide expertise, strategy, and execution for paid advertising initiatives.• Ensure delivery by working closely with internal teams and supervising the work of paid media interns.• Responsible for monitoring, reporting, and gaining information from digital Platforms in order to provide campaign feedback. Show less

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  Singer Sri Lanka PLC

  Apr 2023 - Mar 2024

  Assistant Manager - Digital Marketing

  I am responsible for overseeing all digital marketing activities and e-commerce campaigns for the Singer Sri Lanka brand. Additionally, I lead the charge in driving paid media activities, with a focus on sales-driven campaigns aimed at boosting e-commerce sales.

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  Capital Maharaja Group

  Mar 2024 - now

  Manager - Performance Marketing (Digital)