Alankrita Vankamamidi

Experience

• 

  Amazon

  Sept 2014 - Jan 2015

  Customer Service Associate

  • Provided chat support to UK customers and exceeded the goal of greater than 89% customer satisfaction.

• 

  StratFit (Pvt) Ltd

  May 2016 - Jun 2017

  Marketing Executive

  • Assisted founder of StratFit, Daniel McKee, in ideating the brand personality and go-to-market (GTM) strategy. • Conducted competitive analysis to execute StratFit's social media marketing and outbound email prospecting campaigns.• Coordinated with the UX team to develop UI, wireframes, and user documentation for StratFit’s mobile app and website.

• 

  MentorMind

  Jul 2017 - Jul 2019

  • Collaborated with the co-founders on strategizing MentorMind’s standard operating procedure (SOP).• Lead a team of 4 business operations interns to deliver customer success and B2B sales.• Delivered end-to-end customer experience (CX) from sign-up to certification to over 2000 users. • Executed B2B sales and closed 30 academic partnerships with universities.• Delivered 50+ marketing workshops and product demos to universities across India.

  • Business Operations Lead

    Apr 2019 - Jul 2019

  • Business Operations Associate

    Jul 2017 - Apr 2019
• 

  Deloitte

  Dec 2020 - Jun 2023

  Marketing Analyst

  • Partnered with US Strategic Marketers, Mergers & Acquisitions and Audit & Assurance business leaders, to develop digital campaigns. Leveraged in-house agency to curate content for digital channels, such as web, email, social media, and intranet. • Cross-promoted 25 campaigns across digital channels to expand marketplace awareness. As a result, our email open rate and click-through rate (CTR) performed 2x the benchmark. • Developed and presented annual ROI reports highlighting trends and the success of campaigns against metrics, such as year-over-year performance and industry benchmarks. • Worked closely with the US marketers and sales teams to score, qualify, and funnel leads into Salesforce. Assisted in launching lead generation campaigns in FY22 which resulted in 35 opportunities valued at $6,920,000 and 7 wins valued at $1,370,000.• Collaborated with the market intelligence team on a monthly basis to analyze marketing consumption data. Reported insights to the sales team highlighting engagement from our portfolio accounts (yearly revenue of more than $10 million). Spearheaded a process change to issue these reports as Salesforce tasks, pivoting away from standard email comms. Show less

• 

  Arin & Human

  Oct 2023 - Aug 2024

  Brand Manager

  • Strategized, planned, and executed full-funnel marketing for clients in the U.S., Singapore, and India.• Developed organic and paid social media strategy for Suma Foods USA in Q4 2023, increasing their e-commerce revenue by 15% compared to the previous year.• Executed CRM email marketing for My Gym Singapore, assisted performance marketing team in running digital ads, and presented granular post-campaign reporting.