Joanna Szychowska

Experience

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  Cambridge Assessment English

  Nov 2008 - Oct 2014

  Promoting and selling Cambridge English products in the CE, EE and NE regions in order to meet and exceed revenue targets, business planning and evaluation of marketing investment, managing the budget for the region, coordinating and evaluating marketing activities, managing the distribution network, liaising with and supporting local partners to ensure good quality of customer service, providing market information, managing the in-country sales and marketing team. Implementing CRM system in the company. Leading a project with the Ministry of Education Czech Republic. Relations with Ministries of Education SK, CZR, HU, PL, UA. Directly responsible for Digital and non digital marketing activities in Central Europe ( Teacher Training events, centre training events, promotional events, marketing collateral – production, translation and proofreading, websites, newsletters, social media) Show less Developing the chain of examination centres in the Czech Republic, Slovakia and Hungary in order to meet and exceed revenue targets. Selling suporting software products - Hitachi witeboards software. Business planning and evaluation of marketing investment, managing the budget for the region, coordinating and evaluating marketing activities, managing the distribution network, liaising with and supporting local partners to ensure good quality of customer service, providing market information, managing the in-country sales and marketing team, implementation of Customer Relationship Management system. Show less

  • Senior Marketing Manager Central, Eastern and Northern Europe

    Jan 2012 - Oct 2014

  • Sales and Marketing Manager Czech Republic, Slovakia and Hungary

    Nov 2008 - Jan 2012
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  Cambridge University Press

  Oct 2014 - Dec 2015

  Regional Sales and Marketing Manager - Central and Eastern Europe

  Promoting and selling digital learning materials - e books, journals and software to Academic Institution in Poland, Lithuania, Latvia, Estonia, Russia and Kazakhstan.Establishing business relationships with universities and implementing digital products to university libraries. Organising and running training and conferences in the region. Managing the budget.

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  ICAEW

  Dec 2015 - Aug 2022

  International Business Development Manager - Central and Eastern Europe

  Extensive international business development. Working with international students, universities, employers and national chambers towards licencing training programmes in Bulgaria, Romania, Czech Republic, Poland, Baltic States and Kazakhstan. Growing brand awareness of ICAEW and its products. Supporting ICAEW's strategy to build a world of strong economies by working closely with national accountancy bodies across the region. Intensive work with CRM.Organizing and delivering events and workshops to support students in becoming ICAEW members. Supporting industry in talent seeking. Working with government institutions on implementation of educational projects. Meeting and exceeding sales targets in the region. Evaluating investment, planning budgets, and managing regional services. Directly responsible for planning and coordinating digital and non- digital marketing activities and providing market information. Experienced with working in public and private sectors using client relationships, project management and presentations to people at the most senior levels.Specialties: young talent seeking, professional education in global environment, sales and marketing planning, government relations.Responsible for ICAEW's operations in Central and Eastern Europe Show less

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  British Council

  Sept 2022 - now

  Marketing Manager - Northern Cluster