
Prasenjit Ghosh

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About me
General Manager | Luxury Property Development | 15+ Years Experience | Real Estate Professional Driving Growth
Education

City University of New York-Brooklyn College
-Bachelor of Science Business Administration, Management and Finance
Experience

Sherwoods
Nov 2006 - Aug 2011• Identified, analyzed and developed opportunities to acquire new businesses, alliances to meet company's goals and objectives.• Worked with a team of 10 to manage 1200 residential and 200 commercial properties.• Improved customer value and profitability by engaging and deepening existing customer relationships.• Created a portfolio of property investments for clients to monitor returns on investments.• Measured outgoing expenditure. • Analysing market trends to determine competitive market prices • Assisting clients with property sales and development• Preparing and Interpreting legal documents including listings and sales contracts• Providing legal, economic and market advice• Ensuring terms and conditions of agreements are met• Maintaining and liaising with clients• Coordinating property closings and overseeing document signing
Sales Manager
Jul 2009 - Aug 2011Senior Property Consultant
Nov 2006 - Jul 2009

Damac Properties
Aug 2011 - Jun 2013Senior Property Consultant•Contribute to the development and implementation of an effective marketing strategy in order to maintain and increase market awareness, customer satisfaction, as well as to generate profitable business opportunities•Extend and make use of sales channels, telemarketing, and marketing to create buyers and financial investors to increase sales volume.•Extensive Travel to Nigeria, Kenya, Tanzania and Ghana to extend network of clientele•Creating a portfolio of property investments for clients to monitor returns on investments and look for opportunities for expanding their portfolio.•Lead due diligence efforts and structure/negotiate deals.•Executing relocation matters with expertise and efficiently handling intricate situations and outstation clients.•To manage and grow relationships with the existing and potential clients•Work closely with other members of the team and senior management to provide accelerated growth Show less

Elite Estates
Jun 2013 - Nov 2013Head of Sales and Leasing•• Lead and managed agent production in a highly accountable environment that provides agent with 100 leads per month.• Managed daily Key Performance Indicator (KPI) accountability systems that track agent's activities and performance.• Responsible for training sales staff.• Lead, managed and grew the Listing Specialist team which was highly trained to close listing appointments.• Scheduled and conducted weekly sales meetings.• Developed company-wide marketing and oversee advertising placement and budget.• Managed systems specially designed to track business through the business cycle of Leads, Dials, Appointments Set, Appointments Met, Contracts Written and Contracts Closed Show less

Azizi Developments
Dec 2013 - Jul 2015Director of Sales• Strategized the launch of six residential projects worth AED 800 Million (USD 220 Million).• Prepared forecasts and feasibility studies for future projects (Residential/Hotel Apartments/Hotel) worth over CAD 1 billion.• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.• Managed and motivated sales team to increase revenue• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.• Managed the sales administration process – including cooperation with the legal department.• Refined overall brand positioning, USP and create brand guidelines.• Defined Target Markets and develop applicable pricing models Show less

Asteco Property Management
Aug 2015 - May 2019• Established clear departmental responsibilities among the sales and leasing team.• Worked closely with the Training and Development department to implement ongoing professional development and training programs to ensure the highest caliber of service levels.• Analysis of the existing operations to evaluate performance of the team in meeting objectives.• Compilation of quarterly divisional business plans and budgets.• Coordinated the development and implementation of budgetary control systems, record-keeping systems, and other administrative control processes with the Director of Agency.• Oversaw the completion of annual budgets, track financial performance, and insured that financial goals and budget are met.• Ensured that operations and services are delivered in a manner consistent with UAE Laws and Asteco guidelines and procedures. Show less •Ensure that the team comprises of high performing agents at all times.•Prepare weekly reports for the Director and Clients on the areas of allocated responsibility.•Responsible for conducting market due diligence, developing and executing the sales and leasing plans for instructions under Asteco’s appointment, including but not limited to identifying and qualifying prospects.•Oversee and monitor the monthly financial performance of each of the members of the sales and leasing team.•Work with other departments, specifically but not limited to Sales Management, Owners Association, Valuation & Advisory and Property Management to identify and secure business opportunities.•Create and publish departmental policies and procedures; work closely with the support teams to ensure complete understanding and implementation of company policies and procedures. Show less •Manage project sales and generate enquiries from identified international sales territories. •Develop distinguished, individualize business and marketing plan for each country. •Ensure businesses have appropriate sales support and customer service. •Deploy sales growth strategies determined by product development staff and executive team. •Research and identify market product data, industry trends and competitor information for development of new strategies. •Produce sales forecasts, product revenue targets and individual budgets. •Work with existing clients on new products or changes to current products. •Ensure sales, product marketing and business development tactics and processes meet compliance of each country. •Identify and attend International Property Exhibitions along planning Roadshows to various countries in order to showcase our project portfolio along with creating brand awareness for Asteco. •Working with the marketing team closely to execute a strategy for different territories and markets. •Create and maintain relationships with Lead generators, sub brokers in all identified international sales territories. Show less •Advise and recommend clients/developers on available properties and strategies •Organise a team of Sales brokers throughout the U.A.E •Supervise sales staff and ensure that they are provided with proper training, skills and product knowledge of all projects •Maintain and demonstrate an accurate and in depth knowledge of all aspects of residential sales projects in the U.A.E •Monitor all listed property in order to ensure maximum sales for all clients and staff •Design and plan new proposals and projects for the future •Prepare all necessary reports and monitor paperwork •Ensure regular team meetings are held between staff, executives and clients •Ensure high ethical and client service standards are maintained by all employees and their adherence to the company's code of conduct •Prepare monthly reports on areas of responsibility •Growing an efficient sales and leasing division, and lead the team to achieve the objectives as specified in the business plan •Manage performance of staff including staff performance appraisals, developing training assessment and succession plans •Ensure that leasing policy/procedures and CRM protocols are followed by all •Develop and maintain excellent relationships with Key tenants/business groups/landlords including anchor tenants •Meeting the Research team regularly to provide them with all the past and current leasing and sales information of the company, including info on market rentals and progressions of properties, price ranges etc. •Ensuring media coverage for the company for sales and leasing by assisting in the overall marketing efforts and offers •Guide and oversee the company's representation in Trade fairs, exhibitions, resident client functions and project launches •Prepare, assist and oversee accuracy of all sales and leasing paperwork •Provide further consultancy and recommendations to clients/landlords about proper legal procedures that need to be adhered to while making contracts Show less
Associate Director - Sales
Dec 2017 - May 2019Head Of Sales
Mar 2017 - Dec 2017Head of Residential Services
Aug 2016 - Mar 2017Manager - International Sales
Jan 2016 - Aug 2016Project Relationship Manager
Aug 2015 - Jan 2016

Edward Jones
Dec 2019 - Sept 2021Financial Advisor•Educated clients on various financial matters and provided professional recommendations on investment opportunities, products and services based on each clients' individual needs.•Cultivated and strengthened relationships with new clients and educated clients on account services and capabilities.•Managed client investment portfolios by providing one-on-one service when meeting with clients to understand assets, expenses and long-term as well as short-term investment goals to devise personalized financial plan.•Worked with clients to support understanding of rationale and details of financial strategies.•Capitalized on gaps in market and reached out personally to onboard new clients, process transfer paperwork and set up new accounts.•Helped clients plan for and fund retirements using mutual funds and other options to manage, customize and diversify portfolio.•Helped individuals and families build and execute wealth management strategies based on unique goals and objectives.•Proposed client solutions following a needs-based analysis which included client risk tolerance and time horizon and varied in products from Equities, Bonds, Exchange Traded Funds and Mutual Funds. Show less

RBC Direct Investing
Oct 2021 - Dec 2022Investment Representative
Imtiaz Developments
Jan 2023 - Sept 2023General Manager
Swank Development
Sept 2023 - nowGeneral Manager
Licenses & Certifications

Conduct and Practices Handbook (CPH)
Canadian Securities Institute
RMAC
Real Estate and Mortgage Institute of Canada Inc.
Canadian Securities Course (CSC)
Canadian Securities InstituteFeb 2019
Languages
- enEnglish
- beBengali
- hiHindi
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