Kira Polyanina

Experience

• 

  ROCKWOOL Group

  Aug 2008 - Dec 2013

  - Participation in marketing strategy development for CIS - Marketing strategy implementation for CIS (Ukraine, Belorussia, Kazakhstan) - MICE - event management in Russia, CIS and Europe (exhibitions, conferences, forums, master-classes, strategic sessions, incentives and etc - 50-200 ppl)- Design, POSM and souvenirs production - Web site administration (www.rockwool.ua, www.rockwool.by)- Document expenses and regular reports

  • Communication Campaign Specialist

    Aug 2010 - Dec 2013

  • Advertising assistant

    Aug 2008 - Aug 2010
• 

  REDINDESIGN

  Jan 2014 - Feb 2015

  Project Manager

  - Day-to-day management of clients’ marketing and advertising campaigns- Completing agency's projects to a specific schedule and within an agreed budget- Regular communication with clients at a senior level- Pro-active leadership that encourages team to perform to the best of their ability- Pitching fresh and innovative ideas to the clients- Generating accurate reports and status notifications- Marketing support - participation in professional design contests

• 

  Knauf

  Mar 2015 - Sept 2017

  Head of Marketing Communications

  - Development and implementation of Marketing Communication strategy- MarCom budget planning and expense control- Managing MarCom team (2 subordinates)- Planning and implementation of MarCom campaigns (trade marketing, PR, press, outdoor, digital, SMM, vloggers, video production, POSM production)- Incorporation of Federal marketing initiatives into local marketing plans- MICE - organization of exhibitions, forums, special events and creative projects. More than 7 years experience in a whole - Benchmarking and marketing efficiency, reports Show less

• 

  Roca Russia

  Sept 2017 - now

  PR & Communications Manager