Megan Smith

Experience

• 

  Microsoft

  Sept 2017 - Mar 2019

  Marketing Communications Manager

  I am a highly organised individual which has resulted in being nominated to support other areas of marketing. My roles have included;• Financial Budgeting and Team Operations Management • Agency relationship management• Helping to develop a great team culture• Social media community management - Managing the social media presence across multiple platforms for both consumer and commercial accounts – includes creating and publishing content, managing communications and engagement, and reporting. • Campaign management • Writing and proofing copy for a range of marketing platforms & materials including websites, social mediaI also took on several other projects including managing the social engagement team for Future Decoded, Microsoft UK’s largest event. The result was 13,473 social mentions and an estimated reach of 80 million. My name appeared on our social listening report, we compiled after the event, due to the number of people I was engaging with. Show less

• 

  Marshall Motor Group

  Mar 2019 - Mar 2021

  Digital Marketing Assistant

  • Responsible for executing digital marketing campaigns to drive leads across all digital marketing channels: Website, Social Media, GMB and more. • On page content creation and optimisation.• Supporting the review of new technologies to keep the company at the forefront of developments in digital marketing/e-commerce. This includes the current redevelopment of our new website.• Creating a good customer and brand experience for all the company's products and services online (Sales, Fleet, Service & Parts) through all digital marketing platforms. These brands include; Audi, BMW, BMW Motorrad, CUPRA, Ford, Honda, Jaguar, Kia, Land Rover, LEVC, Mercedes-Benz, MINI, Nissan, Peugeot, SEAT, SKODA, smart, Vauxhall, Volkswagen & Volvo.• Public relationships management including press releases.• Ensuring the image of company is consistent with that of our represented manufacturer brands and their corporate identity.• Implementing the groups social media strategy by producing engaging content that accompanies other marketing activities across social media platforms adhering to brand tone of voice across all 23 brands. • GMB and Bing Ads management.• Collaborate with external agencies and vendors on campaigns.• Producing and distributing core marketing reports where necessary.• Assisting in the marketing planning processes. Show less

• 

  Ultima

  Mar 2021 - now

  • Deliver a 12 - 18 month rolling marketing plan with KPI’s identified by H1 and H2 to ensure execution is delivered on time. • Implement a monthly progress and KPI tracker with RAG process to monitor progress by activity• Drive the development of the GTM Strategy to drive customer acquisition, retention, and revenue growth across Cloud/Digital/Security. Collaborate with the Marketing Director to align marketing initiatives with overall business goals. • Campaign Delivery Excellence: Act as project and programme lead to ensure timely and multi channel delivery of strategic campaigns within the GTM plan, • Product/Service roadmap : Work closely with the pre-sales/ solution specialist teams to understand overall Ultima product roadmap, product features, benefits, and unique selling points. Ensure these are implemented and tested for market/customer engagement as well as competitive differentiation• Marketing Operations: Manage the development and optimisation of marketing processes and systems to enhance efficiency and effectiveness. Including conversion of MQL’s. • ROI Delivery: Manage the ROI reporting on campaigns, including the success of activities and lead generation metrics. Analyse marketing activity performance reporting back to leadership on improvement and optimisation.• Budget Management: Manage and maintain the all up Marketing budget working with the partner executive to understand changes to MDF forecast.• Work with the broader Marketing team and chosen agencies to ensure not just effective delivery but the highest level of cross functional collaboration.• Gain reputation for award nominated and won marketing initiatives and campaigns Show less · Responsible for 12-month vendor marketing plan with a focus on demand generation activities; inbound and outbound tactics involving a mix of channels: website discovery centre, specific campaign landing pages, video and social, thought leadership content, blogs, collateral, events · Measure the successful delivery of campaigns through analytics and reporting of leads, interactions and ROI. Adjust campaigns, if appropriate during their lifecycle; apply any lessons learned to future campaigns and ensure that a quarterly campaign process is implemented with full sales enablement and effective communication through key internal channels such as Ultima’s intranet ‘The HUB’.· Work with the BDR’s to record/progress all marketing generated leads and facilitate the ongoing nurture and lifecycle management process.· Create content using Adobe Creative Cloud for landing pages, social posts, advertising artwork. Ensure all campaign content is approved from a technical perspective and in line with brand guidelines. · Budget management including maintenance of cost trackers and finance procedures for raising purchase orders, invoicing against work completed, and submitting necessary forms to set up new suppliers, as required. Measure marketing development funds (MDF) accrued vs. spent and submit claims within deadlines. · Manage the Vendor areas on the Ultima intranet ( The Hub) and supporting the build of an effective vendor promotion area on www.ultima.com ensuring that the user experience is second to none by managing a monthly content management and delivery process · Manage vendor related events including webinars to help inform our customers of our partnership leadership to deliver the right products, solutions and services in the areas of Cloud, Security, Digital Workspace and Managed services Show less • Develop the communications strategy and 12 month calendar for all internal activities. This includes incorporating world events and national days. • Write and manage all content and communications within Ultima, including Ultima intranet site, newsletter, TVs.• Build employee engagement with informative company data• Manage media content with other departments• Internal blog writing and social media campaigns such as Christmas, women in tech, Easter. • Work with multiple parties including vendors, business managers, senior leadership and events agencies to plan and execute successful events that synergy throughout campaign messaging. This includes finding new ways to drive registrations• Manage and execute all events both internal and external. This includes customer events and webinars as-well as Christmas parties, office launches and other internal events. • Lead Ultima HIT (High impact teams) for employee experience and ESG (Environmental, social, governance)• Work closely with HR on several projects including our new starter onboarding, rewards and recognition scheme and company culture. Show less

  • Marketing and GTM Manager

    Apr 2024 - now

  • Partner Marketing Lead

    Apr 2023 - Apr 2024

  • Internal Marketing and Events Executive

    Mar 2021 - Apr 2023