Shivam Trivedi

Experience

• 

  Magicpin

  Sept 2015 - Apr 2020

  Focus Areas:-- Assuring the promised ROI to the partners- Improve NPS- Finding out new ways to generate parallel revenue streamsHow:-- Defined metrics to track which partner to focus upon- Rolled out the subscription RENEWAL policy over the product, that facilitates the merchants to renew automatically- Build AM Dashboard, a web-based tracking tool to keep track of all the partner on their respective metricsImpact:-- Metrics help tracks partners and how they are performing- Renewal policy help ~89% of our partner to renew their subscription Rebuttal:- 11% still not convinced with the automatic renewals Solution:- Provide a toggle option to switch off auto-renewal and Flags BD team on the AM Dashboard to get in touch with the partner- AM Dashboard, helps AM & BD teams to track performance & escalations by partners seamlessly and result in an increase in NPS from 12 to 18 Show less - Delivering and communicating ROI for clients, throughout the merchant lifecycle. Managed 5000+ domestic and 190 International merchants.- Being the trusted partner for the customer on the use-case and product functionality- Understand customer outcomes by communicating with customers, analyze customer health metrics, run NPS and gather other feedback via MBRs and QBRs.- Collaborate closely with team members for renewals and expansion opportunitiesregarding product and service improvements- Directly reports to COO on weekly reviews Show less - Conceptualized and built both customer and merchant support ground up.- Defined and designed processes, workflows, and operational guidelines and replicated the flows in Freshdesk for automation.- Implementation of automation in Freshdesk resulted in a quicker turnaround time by 30%.- Owned the integration of Freshdesk with the internal systems from the business side which helped agents resolve tickets quicker by 20%.- Drove the NPS to new heights from -31 to 48 within a span of 10 months. - Reporting directly to COO regarding merchant profiles and CEO regarding the elite users(magicians) on QBRs and MRRs. Show less

  • Associate Product Manager

    Dec 2019 - Apr 2020

  • Analytics Senior Team Lead

    Jul 2019 - Dec 2019

  • Analytics Team Lead

    Jun 2018 - Jun 2019

  • Senior Product Analyst

    Jan 2018 - May 2018

  • Product Analyst

    Sept 2015 - Dec 2017
• 

  Meritto (Formerly NoPaperForms)

  Apr 2020 - Oct 2021

  Associate Product Manager

  Focus Areas:-- Build & Launch customized product for LPU- Other product areas to monetize in addition to the existing CRMHow:-- Conduct 1-1 meeting with all LPU stakeholders and made a through understanding the complete requirement and released the PRD- Delivered the product and owned complete development lifecycle in challenging time of 4 months- Rolled out the feedback mechanism, which helps us in getting regular feedback and making the required changes in the student flow Impact:-- Took LPU 80% of the walk-in admission from offline to online, apart from- Feedback mechanism, act as a yardstick for us to improve the student flow and help increased the Form Completion % from 91% to 98% Show less

• 

  Magicpin

  Jul 2021 - Oct 2022

  Product Manager - Discovery & Content

  magicpin is the social network for ‘local experiences’. Operating in the $1 Trillion Indian offline retail space, magicpin is a hyper growth technology startup, where communities drive online discovery and commerce for offline businesses by creating visual stories around local experiences. Focus Areas:-- Increase partner visibility over the app(Android & iOS) & DAU- Increase the repeat Delivery & Offline transactions- Add a touch of user personalization over the appHow:- - Launch new sorts on the widgets based on user CTR + redemptions + Save%- Build taxonomy for the FnB partner such that they can be pulled over the app based on the requirement- Improved Feed by introducing locality-based user-generated content- Launched a couple of personalized widgets, that throw suggestion based on user's historical dataImpact:-- Merchant Visibility has gone up by 20% in the last quater- DAU has been raised by 2%- CTR of personalized widgets has been reported to be much higher than any other widgets on the app Avg CTR of personalized widgets:- 13%-15% Other Widget:- 4%-8%Major Project:-- Launched "magicpro" as per the requirement shared by the Business Team and important stakeholders- magicpro, is a subscription-based product, by which users can get certain perks & privilegesImpact:-- To date, 14K+ users have purchased magicpro in a span of 4 months- Added another revenue stream for the organization- Seen improvements(4%) in numbers for repeat transactions from magicpro users Show less

• 

  Lal10

  Oct 2022 - now

  Lal10 serves as a Design-to-Delivery online marketplace, committed to empowering Indian MSMEs. Our mission is to facilitate their seamless entry into international markets, establishing robust connections within the global business landscape.Lal10 today has back-ward integrated 2292 textile factories to become a large cloud factory.Productized end-to-end Lal10’s business model:-1. Launched Buyer App, to facilitate Buyers to get the real-time update w.r.t orders and new purchases2. Launched a subscription-based Manufacturer's SaaS product(App & Desktop), empowering MSMEs to streamline operations3. Introduced Design Central, a fashion trends recommendation platform for Buyers to make data-driven decisions - Beta4. Introduced an internal ERP system for ecosystem management at Lal10, complementing the Lal10 websiteProduct Outcomes:-1. Enhanced supply chain transparency with real-time data access2. Revenue increased by 14% for repeat orders, with buyers directly placing orders from Buyer’s App3. Production time dropped by 9%, through the digitized and transparent manufacturing process4. Design Central stands out, promising for buyers with successful onboarding of initial Buyers - BetaStakeholder Management:-1. Single point of contact for managing all product initiatives, and directly works with CEO, CBO & CPOAnalytics:-1. Conceptualized complete analytics infra for all products, to enhance strategic decision-making in business & product2. Empowered 2 in-house employees, transitioning them from Operations to Product Analyst roles Show less

  • Associate Director of Product

    Oct 2023 - now

  • Senior Product Manager

    Oct 2022 - Oct 2023