
Patrick Doyon
Reasearcher, Contract

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About me
Marketing VP @ LeadsOnline (formerly Forensic Technology) | Program Director @ CarletonU Exec Education
Education

University of Quebec in Montreal
1995 - 1996Dip. Social Sciences & Education.webp)
École des sciences de la gestion (ESG UQAM)
1997 - 1999Executive MBA Business
McGill
1988 - 1992P.Eng. Engineering
McGill
1992 - 1996M.Sc. Climate Physics
Royal Roads University
2012 - 2012Graduate Certificate Executive Coaching
University of Toronto - Rotman School of Management
2023 - 2023Executive Program in Sustainability Leadership Sustainability Leadership and Innovation
Rutgers Business School
2023 - 2023Mini-MBA, Digital Marketing Executive Education, Marketing
Experience

McGill
Jan 1995 - Jan 1997Reasearcher, ContractContract researcher with dept. of Climate Physics (Atmospheric and Oceanic Sciences). Led project to analyze and publish results on the topics of Sea-Air interaction, Climate trends, and biological feedback loop on upper oceanic layers. Publication of two scientific papers in peer-reviewed journals:PAPER (Lead Author): Influence of wind mixing and upper-layer stratification on phytoplankton biomass in the Gulf of St. Lawrence, Deep Sea Research Part II: Topical Studies in Oceanography, Volume 47, Issues 3–4, April 2000, Pages 415-433. REF: https://www.sciencedirect.com/science/article/abs/pii/S0967064599001137 PAPER (Lead Author): Seasonal upper-layer T–S structure in the Gulf of St. Lawrence during the ice-free months, Deep Sea Research Part II: Topical Studies in Oceanography, Volume 47, Issues 3–4, April 2000, Pages 385-413. REF: https://www.sciencedirect.com/science/article/abs/pii/S0967064599001125 Show less

Technomedia
Jan 1996 - Jan 1998Project Manager
CCFD
Jan 1996 - Jan 1998Consultant, eLearning
CRIM
Jan 1998 - Jan 1999Consultant, R&D - Internet - Web
UForce
Jan 1999 - Jan 2000Director, eCommerce
QuebecTel
Jan 1999 - Jan 1999Consultant, eCommerce
GT Group Telecom
Jan 2000 - Jan 2002Director - Product MarketingRESPONSIBILITIES: Played a pivotal role in product marketing for GT Group Telecom, contributing to the growth of the company's next-generation telecommunications services.

Cisco
Jan 2002 - Jan 2003Consultant - Program ManagementRESPONSIBILITIES: In charge of the design, development and delivery of a Sales Engineering Development Program for the European division (EMEA) of Cisco Networks.

TELUS Business Solutions
Jun 2003 - Oct 2008National Director, Application Solutions (SaaS)RESPONSIBILITIES: Led market research, solution design, launch, and P&L management for a portfolio of application services (SaaS), including B2B eCommerce, mobile telemedicine, and ePrescription solutions.

Videotron
Sept 2008 - Sept 2009Senior Director, Marketing (Broadcast Distribution portfolio)RESPONSIBILITIES: All aspects pertaining to marketing and new product development of Videotron's TV portfolio in the cable and digital TV industry, managing a team of professionals and overseeing portfolio P&L.

Forensic Technology
Aug 2009 - Jun 2011Marketing DirectorRESPONSIBILITIES: All aspects pertaining to marketing at including: product marketing, portfolio and roadmap management, communication & media relation, promotion, tradeshows, channel support, competitive analysis, business planning and strategy, etc.

CRINQ Leadership
Jun 2011 - nowPrincipal (Owner, Management Consultant & Executive Coach)RESPONSIBILITIES: Help organizations accelerate leadership skill acquisition for emerging managers. Design and deliver Coaching-centric and Web-supported Leadership Development Programs, Management Consulting and Coaching services (partial client list: AirBnB, Ford Canada, Otsuka Pharma, Ottawa Police, Bombardier, OIQ, Rogers Media, TD Bank, FuturPreneur…)

Concordia University - John Molson School of Business
Aug 2016 - Jul 2020Strategic Partner & Leadership Coaching Practice LeadRESPONSIBILITIES: Strategic partner for Concordia University's John Molson Executive Center. Responsible for design, marketing and delivery of Executive Education programs, Leadership Coaching and Workshop Facilitation services (clients: CDPQ, Geloso, UNESCO, World Anti-Doping Agency, Airport Council Int’l…)

Forensic Technology, a LeadsOnline Company
Mar 2020 - Oct 2023Head of Marketing & Product ManagementRESPONSIBILITIES: Led marketing, brand, and go-to-market strategy; enhanced brand awareness among public safety, law enforcement, and forensic labs. Co-led transition from Hardware to SaaS model. Organized international Firearm Forensics and Intelligence conference. Managed cross-functional teams and budgets for integrated marketing campaigns, leveraging data analytics to align with business goals. Completed TAM assessment for entire business. Drove industry-leading solution positioning, relationship building, innovation pipeline, thought leadership, and segment expansion. Show less

Sprott School of Business at Carleton University
Jan 2022 - nowProgram DirectorRESPONSIBILITIES: Program Designer, Director and Lecturer for two Executive Education Programs: 1. Mini-MBA for STEPs (Science, Technology and Engineering Professionals) - 12-day program, and 2. Management Skills Certificate - 9-day program.

LeadsOnline
Oct 2023 - nowVice President MarketingResponsible for leading the marketing, brand and go-to-market strategy for the company and its main business units; In charge of raising brand awareness and engagement with our target audiences (public safety organizations, national and local law enforcement agencies, and forensic laboratories). Co-leading transition from Hardware Sale to SaaS business model for key products. Organized international conference with thought leaders in the field of Firearm Forensics and Intelligence. Manage cross-functional teams and budgets to create and implement integrated marketing campaigns, employing data analytics to ensure alignment with business and commercial goals. Responsibilities include: positioning innovative solutions at the forefront of the industry, developing relationships, overseeing innovation pipeline, establishing in-market thought leadership and facilitating segment expansion. Show less
Licenses & Certifications

Eng - Professional Engineer
Ordre Des Ingénieurs du Québec (OIQ)Jun 1996- View certificate

Associate Certified Coach (ACC)
International Coach FederationFeb 2013 - View certificate

Pragmatic Certifications
Pragmatic InstituteJan 2008 - View certificate

Professional Certified Coach (PCC)
International Coaching FederationOct 2019
Languages
- frFrench
- enEnglish
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