Patrick Doyon

Patrick Doyon

Reasearcher, Contract

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location of Patrick DoyonMontreal, Quebec, Canada

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  • Timeline

  • About me

    Marketing VP @ LeadsOnline (formerly Forensic Technology) | Program Director @ CarletonU Exec Education

  • Education

    • University of Quebec in Montreal

      1995 - 1996
      Dip. Social Sciences & Education
    • École des sciences de la gestion (ESG UQAM)

      1997 - 1999
      Executive MBA Business
    • McGill

      1988 - 1992
      P.Eng. Engineering
    • McGill

      1992 - 1996
      M.Sc. Climate Physics
    • Royal Roads University

      2012 - 2012
      Graduate Certificate Executive Coaching
    • University of Toronto - Rotman School of Management

      2023 - 2023
      Executive Program in Sustainability Leadership Sustainability Leadership and Innovation
    • Rutgers Business School

      2023 - 2023
      Mini-MBA, Digital Marketing Executive Education, Marketing
  • Experience

    • McGill

      Jan 1995 - Jan 1997
      Reasearcher, Contract

      Contract researcher with dept. of Climate Physics (Atmospheric and Oceanic Sciences). Led project to analyze and publish results on the topics of Sea-Air interaction, Climate trends, and biological feedback loop on upper oceanic layers. Publication of two scientific papers in peer-reviewed journals:PAPER (Lead Author): Influence of wind mixing and upper-layer stratification on phytoplankton biomass in the Gulf of St. Lawrence, Deep Sea Research Part II: Topical Studies in Oceanography, Volume 47, Issues 3–4, April 2000, Pages 415-433. REF: https://www.sciencedirect.com/science/article/abs/pii/S0967064599001137 PAPER (Lead Author): Seasonal upper-layer T–S structure in the Gulf of St. Lawrence during the ice-free months, Deep Sea Research Part II: Topical Studies in Oceanography, Volume 47, Issues 3–4, April 2000, Pages 385-413. REF: https://www.sciencedirect.com/science/article/abs/pii/S0967064599001125 Show less

    • Technomedia

      Jan 1996 - Jan 1998
      Project Manager
    • CCFD

      Jan 1996 - Jan 1998
      Consultant, eLearning
    • CRIM

      Jan 1998 - Jan 1999
      Consultant, R&D - Internet - Web
    • UForce

      Jan 1999 - Jan 2000
      Director, eCommerce
    • QuebecTel

      Jan 1999 - Jan 1999
      Consultant, eCommerce
    • GT Group Telecom

      Jan 2000 - Jan 2002
      Director - Product Marketing

      RESPONSIBILITIES: Played a pivotal role in product marketing for GT Group Telecom, contributing to the growth of the company's next-generation telecommunications services.

    • Cisco

      Jan 2002 - Jan 2003
      Consultant - Program Management

      RESPONSIBILITIES: In charge of the design, development and delivery of a Sales Engineering Development Program for the European division (EMEA) of Cisco Networks.

    • TELUS Business Solutions

      Jun 2003 - Oct 2008
      National Director, Application Solutions (SaaS)

      RESPONSIBILITIES: Led market research, solution design, launch, and P&L management for a portfolio of application services (SaaS), including B2B eCommerce, mobile telemedicine, and ePrescription solutions.

    • Videotron

      Sept 2008 - Sept 2009
      Senior Director, Marketing (Broadcast Distribution portfolio)

      RESPONSIBILITIES: All aspects pertaining to marketing and new product development of Videotron's TV portfolio in the cable and digital TV industry, managing a team of professionals and overseeing portfolio P&L.

    • Forensic Technology

      Aug 2009 - Jun 2011
      Marketing Director

      RESPONSIBILITIES: All aspects pertaining to marketing at including: product marketing, portfolio and roadmap management, communication & media relation, promotion, tradeshows, channel support, competitive analysis, business planning and strategy, etc.

    • CRINQ Leadership

      Jun 2011 - now
      Principal (Owner, Management Consultant & Executive Coach)

      RESPONSIBILITIES: Help organizations accelerate leadership skill acquisition for emerging managers. Design and deliver Coaching-centric and Web-supported Leadership Development Programs, Management Consulting and Coaching services (partial client list: AirBnB, Ford Canada, Otsuka Pharma, Ottawa Police, Bombardier, OIQ, Rogers Media, TD Bank, FuturPreneur…)

    • Concordia University - John Molson School of Business

      Aug 2016 - Jul 2020
      Strategic Partner & Leadership Coaching Practice Lead

      RESPONSIBILITIES: Strategic partner for Concordia University's John Molson Executive Center. Responsible for design, marketing and delivery of Executive Education programs, Leadership Coaching and Workshop Facilitation services (clients: CDPQ, Geloso, UNESCO, World Anti-Doping Agency, Airport Council Int’l…)

    • Forensic Technology, a LeadsOnline Company

      Mar 2020 - Oct 2023
      Head of Marketing & Product Management

      RESPONSIBILITIES: Led marketing, brand, and go-to-market strategy; enhanced brand awareness among public safety, law enforcement, and forensic labs. Co-led transition from Hardware to SaaS model. Organized international Firearm Forensics and Intelligence conference. Managed cross-functional teams and budgets for integrated marketing campaigns, leveraging data analytics to align with business goals. Completed TAM assessment for entire business. Drove industry-leading solution positioning, relationship building, innovation pipeline, thought leadership, and segment expansion. Show less

    • Sprott School of Business at Carleton University

      Jan 2022 - now
      Program Director

      RESPONSIBILITIES: Program Designer, Director and Lecturer for two Executive Education Programs: 1. Mini-MBA for STEPs (Science, Technology and Engineering Professionals) - 12-day program, and 2. Management Skills Certificate - 9-day program.

    • LeadsOnline

      Oct 2023 - now
      Vice President Marketing

      Responsible for leading the marketing, brand and go-to-market strategy for the company and its main business units; In charge of raising brand awareness and engagement with our target audiences (public safety organizations, national and local law enforcement agencies, and forensic laboratories). Co-leading transition from Hardware Sale to SaaS business model for key products. Organized international conference with thought leaders in the field of Firearm Forensics and Intelligence. Manage cross-functional teams and budgets to create and implement integrated marketing campaigns, employing data analytics to ensure alignment with business and commercial goals. Responsibilities include: positioning innovative solutions at the forefront of the industry, developing relationships, overseeing innovation pipeline, establishing in-market thought leadership and facilitating segment expansion. Show less

  • Licenses & Certifications

    • Eng - Professional Engineer

      Ordre Des Ingénieurs du Québec (OIQ)
      Jun 1996
    • Associate Certified Coach (ACC)

      International Coach Federation
      Feb 2013
      View certificate certificate
    • Pragmatic Certifications

      Pragmatic Institute
      Jan 2008
      View certificate certificate
    • Professional Certified Coach (PCC)

      International Coaching Federation
      Oct 2019
      View certificate certificate