
Md. Saiful Islam Khan
Volunteer (Policy & Campaign), Livelihood Program

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About me
First Assistant Vice President, Brand Marketing & Corporate Affairs Division at United Commercial Bank PLC
Education

Govt. Shaheed Bulbul College, Pabna
1999 - 1999Higher Secondary Certificate
Pabna Zilla School
1997 - 1997Secondary School Certificate
University of Dhaka
-Master's of Social Science International RelationsActivities and Societies: Debating Society

University of Dhaka
-Bachelor of Social Science International RelationsActivities and Societies: Debating Society
Experience

Oxfam
Jun 2008 - Aug 2008Volunteer (Policy & Campaign), Livelihood Program
Save the Children UK
Sept 2008 - Mar 2009ConsultantArea of work: "Support to Child Protection theme in program implementation"Responsibilities were:• Different aspects in day to day activities in relation to Protect theme• Maintain liaison with partners and relevant govt. stakeholders• Visit and support partners countrywide in accomplishing project activities• Submit reports accordingly

BBC World Service Trust
Apr 2009 - Jan 2010Project Assistant (Bangladesh Sanglap Project)Responsibilities were:• Carrying out the operational activities of the project• Carrying out specific research regarding project issue • Following up on the project, procedure and documentation• Developing and maintaining progress report

United Commercial Bank PLC
Oct 2010 - nowo Plan and drive Communications activities. Create strategies and evaluate the implementation of all communication, brand, media and sustainability initiatives of the company. Develop and implement comprehensive communication strategies to elevate organizations image, reputation and market positioning.o Plan and implement communication strategy in line of organizational vision. Formulate strategy and develop creative route for communication, brand and reputation management. Collaborate with cross-functional teams to ensure communication consistency across all channels and touchpoints.o Create engaging and informative content for various channels, including social media, press releases, and website updates. Developing communication materials like articles, direct mails, speeches, annual report, in-house reports, case-studies, stories, brochure copy, script writing, CSR report etc. Develop creative communication materials like TVC, RDC, press ad, AV and materials to promote brand values. Developing PR materials like press releases, press articles, rejoinders etc.o Creative agency and outsourcing supervision. Work closely with creative agencies to develop compelling communication materials that resonate with the target audience. o Writing, editing and proof reading creative materials and key messages for promotional activity. Interpret and present data in a lucid and sensitive manner to produce knowledge based outcome tactically and diplomatically. Ability to produce a variety of written and visual communications in a clear concise style. o Drive Corporate Social Responsibility initiatives and try to get the maximum mileage out of those initiatives to enhance brand equity. o Public Speaking and contributing as Master of Ceremony and spoke person in different events for organization. o Organizing different events and campaigns. Show less o Plan and drive Communications activities. Create strategies and evaluate the implementation of all communication, brand, media and sustainability initiatives of the company. Develop and implement comprehensive communication strategies to elevate organizations image, reputation and market positioning.o Plan and implement communication strategy in line of organizational vision. Formulate strategy and develop creative route for communication, brand and reputation management. Collaborate with cross-functional teams to ensure communication consistency across all channels and touchpoints.o Create engaging and informative content for various channels, including social media, press releases, and website updates. Developing communication materials like articles, direct mails, speeches, annual report, in-house reports, case-studies, stories, brochure copy, script writing, CSR report etc. Develop creative communication materials like TVC, RDC, press ad, AV and materials to promote brand values. Developing PR materials like press releases, press articles, rejoinders etc.o Creative agency and outsourcing supervision. Work closely with creative agencies to develop compelling communication materials that resonate with the target audience. o Writing, editing and proof reading creative materials and key messages for promotional activity. Interpret and present data in a lucid and sensitive manner to produce knowledge based outcome tactically and diplomatically. Ability to produce a variety of written and visual communications in a clear concise style. o Drive Corporate Social Responsibility initiatives and try to get the maximum mileage out of those initiatives to enhance brand equity. o Public Speaking and contributing as Master of Ceremony and spoke person in different events for organization. o Organizing different events and campaigns. Show less o Plan and drive Brand and Communications activities. Create strategies and evaluate the implementation of all communication, brand, media and sustainability initiatives of the company. Develop and implement comprehensive communication strategies to elevate organizations image, reputation and market positioning.o Plan and implement communication strategy in line of organizational vision. Formulate strategy and develop creative route for communication, brand and reputation management. Collaborate with cross-functional teams to ensure communication consistency across all channels and touchpoints.o Create engaging and informative content for various channels, including social media, press releases, and website updates. Developing communication materials like articles, direct mails, speeches, annual report, in-house reports, case-studies, stories, brochure copy, script writing, CSR report etc. Develop creative communication materials like TVC, press ad, AV and materials to promote brand values. Developing PR materials like press releases, press articles, rejoinders etc.o Creative agency and outsourcing supervision. Work closely with creative agencies to develop compelling communication materials that resonate with the target audience. o Writing, editing and proof reading creative materials and key messages for promotional activity. Interpret and present data in a lucid and sensitive manner to produce knowledge based outcome tactically and diplomatically. Ability to produce a variety of written and visual communications in a clear concise style. o Drive Corporate Social Responsibility initiatives and try to get the maximum mileage out of those initiatives to enhance brand equity. o Public Speaking and contributing as Master of Ceremony and spoke person in different events for organization. o Organizing different events and campaigns. Show less o Plan and drive Brand and Communications activities. Create strategies and evaluate the implementation of all communication, brand, media and sustainability initiatives of the company. Develop and implement comprehensive communication strategies to elevate organizations image, reputation and market positioning.o Plan and implement communication strategy in line of organizational vision. Formulate strategy and develop creative route for communication, brand and reputation management. Collaborate with cross-functional teams to ensure communication consistency across all channels and touchpoints.o Create engaging and informative content for various channels, including social media, press releases, and website updates. Developing communication materials like articles, direct mails, speeches, annual report, in-house reports, case-studies, stories, brochure copy, script writing, CSR report etc. Develop creative communication materials like TVC, press ad, AV and materials to promote brand values. Developing PR materials like press releases, press articles, rejoinders etc.o Creative agency and outsourcing supervision. Work closely with creative agencies to develop compelling communication materials that resonate with the target audience. o Writing, editing and proof reading creative materials and key messages for promotional activity. Interpret and present data in a lucid and sensitive manner to produce knowledge based outcome tactically and diplomatically. Ability to produce a variety of written and visual communications in a clear concise style. o Drive Corporate Social Responsibility initiatives and try to get the maximum mileage out of those initiatives to enhance brand equity. o Public Speaking and contributing as Master of Ceremony and spoke person in different events for organization. o Organizing different events and campaigns. Show less o Create engaging and informative content for various channels, including social media, press releases, and website updates. Developing communication materials like articles, direct mails, speeches, annual report, in-house reports, case-studies, stories, brochure copy, script writing, CSR report etc. Develop creative communication materials like TVC, press ad, AV and materials to promote brand values. Developing PR materials like press releases, press articles, rejoinders etc.o Creative agency and outsourcing supervision. Work closely with creative agencies to develop compelling communication materials that resonate with the target audience. o Writing, editing and proof reading creative materials and key messages for promotional activity. Interpret and present data in a lucid and sensitive manner to produce knowledge based outcome tactically and diplomatically. Ability to produce a variety of written and visual communications in a clear concise style. o Drive Corporate Social Responsibility initiatives and try to get the maximum mileage out of those initiatives to enhance brand equity. o Public Speaking and contributing as Master of Ceremony and spoke person in different events for organization. o Organizing different events and campaigns. Show less o Create engaging and informative content for various channels, including social media, press releases, and website updates. Developing communication materials like articles, direct mails, speeches, annual report, in-house reports, case-studies, stories, brochure copy, script writing, CSR report etc. Develop creative communication materials like TVC, press ad, AV and materials to promote brand values. Developing PR materials like press releases, press articles, rejoinders etc.o Creative agency and outsourcing supervision. Work closely with creative agencies to develop compelling communication materials that resonate with the target audience. o Writing, editing and proof reading creative materials and key messages for promotional activity. Interpret and present data in a lucid and sensitive manner to produce knowledge based outcome tactically and diplomatically. Ability to produce a variety of written and visual communications in a clear concise style. o Drive Corporate Social Responsibility initiatives and try to get the maximum mileage out of those initiatives to enhance brand equity. o Public Speaking and contributing as Master of Ceremony and spoke person in different events for organization. o Organizing different events and campaigns. Show less o Create engaging and informative content for various channels, including social media, press releases, and website updates. Developing communication materials like articles, direct mails, speeches, annual report, in-house reports, case-studies, stories, brochure copy, script writing, CSR report etc. Develop creative communication materials like TVC, press ad, AV and materials to promote brand values. Developing PR materials like press releases, press articles, rejoinders etc.o Creative agency and outsourcing supervision. Work closely with creative agencies to develop compelling communication materials that resonate with the target audience. o Writing, editing and proof reading creative materials and key messages for promotional activity. Interpret and present data in a lucid and sensitive manner to produce knowledge based outcome tactically and diplomatically. Ability to produce a variety of written and visual communications in a clear concise style. o Drive Corporate Social Responsibility initiatives and try to get the maximum mileage out of those initiatives to enhance brand equity. o Public Speaking and contributing as Master of Ceremony and spoke person in different events for organization. o Organizing different events and campaigns. Show less
Vice President
Jan 2024 - nowFirst Assistant Vice President, Brand Marketing & Corporate Affairs Division
Jan 2021 - Dec 2023Assistant Vice President, Brand Marketing & Corporate Affairs Division
Jan 2018 - Dec 2020Senior Executive Officer, Brand Marketing & Corporate Affairs Division
Jan 2016 - Dec 2017Executive Officer, Brand Communication & Corporate Affairs Division
Jan 2014 - Dec 2015Senior Officer, Corporate Affairs Division
Nov 2011 - Dec 2013Probationary Officer, Corporate Affairs Division
Oct 2010 - Oct 2011
Licenses & Certifications

Corporate Governance and Corporate Social Responsibility
Bangladesh Institute of Bank ManagementFeb 2018
Brand Building Through Integrated Marketing Communication
Business ExpressSept 2014
Marketing of Financial Services
Bangladesh Institute of Bank ManagementApr 2014
Training on CSR
Management and Resources Development InitiativeDec 2011
Modern Technique on Public Relations and Communications
Bangladesh Institute of Journalism and Electronic MediaOct 2011
Basics of Journalism
Bangladesh Centre for Development, Journalism and CommunicationOct 2004
Workshop on Digital Acceleration
Grey GroupMay 2019
Languages
- beBengali
- enEnglish
- hiHindi
- tuTurkish
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