Saumyata Sinha

Experience

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  Bennett Coleman & Co. Ltd. (The Times of India)

  Jan 2003 - Feb 2004

  Web Designer and Graphic Artist

  • Managed websites of Times of India. Assess client needs and develop Specifications, plan and implement projects from initial conceptual design through visualizing, designing, client approval and final delivery• Worked closely with marketing Specialists, Copy writer, Editor and print house• Direct Conceptual, strategic, and tactical creation of Demo, integrated website using Photoshop, HTML, DHTML and Java Script• Manage multiple simultaneous Projects successfully meeting the Time Frame. Drove 7 large scale projects from conceptualizing, re-designing to delivery in one year• Visualizing and designing Mailers that have been formally praised by client for accurately reflecting marketing messages• Visualizing and designing House Ads and Masthead for articles to convey the appropriate message to the reader. A team member of a cross functional design team to maintain a goal oriented environment with creative thinking Show less

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  Magic

  Apr 2004 - May 2005

  Senior User Interface Designer

  • Worked closely with the Product Manager and executive team to develop a compelling and user friendly UI.• Critically evaluate information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from the underlying true needs.• Keep projects on track through clear task lists, timelines, issue tracking, status reports, and meeting notes• Work closely with cross-functional teams such as Engineering, Production, Product Marketing, and Senior Management.• Responsible for all material for all the domains as well as the parent site, which included designing as well as coordinating for delivery for the websites, brochures, cards, letterheads, digital templates etc.• I was responsible for adding quality images/animations to enhance them whenever needed by the pre Sales team which included the screen designs and layouts design needed in the Case Study presentations needed by the pre Sales team Show less

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  Freelancer

  Dec 2005 - Jun 2011

  Web-Graphic Designer as a Freelancer

  • Worked as a freelancer on a variety of graphic design and website design projects for clients.• Understanding client requirements and providing design solutionsClient: Sify• Designed T-shirts and posters for Nostale, a new multiplayer game launched by SifyClient: Business Owner Based in US1.1 Design, development and deployment of website for a Client 1.2 Part of team to work on web promotion through Rediff and India times1.3 Involved in designing prints and web Ads on flash and Photoshop Coordinated 1.4 Coordinated usability research, collected and edited the content 1.5 Design and analysis of the web site design including content which included detail research, story boarding, making a demo design getting approved with the client and to the final delivery of the web site.1.6 Providing team leadership to employee for Web Site production, including production timetable, status reporting, client and project coordination; and quality assurance. Met all deadlines and made the necessary design and as needed to meet customer request. Show less

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  Carmatec

  Jul 2011 - Apr 2015

  Design Project Manager

  • Served as the Project Manager for ten Client programs and developed and maintained a detailed project plan for each individual account• Manage website and web application projects. Worked on Agile Methodology. Preparing and defining the project scope of work, financial plan, its goals and deliverables• Leading the operational, financial and technological aspects of projects based on timelines and work plans• Coordinating directly and indirectly with project staff to ensure successful completion of the project – Directing, supervising, supporting and coordinating the project team members/staff.• Tracking project deliveries using project management tools• Managing the design of the project documents to monitor project performance and data stored.• Responsible for all online marketing initiatives, company-wide Strategic planning, development and management of corporate sites. In-house SEO and PPC. Content planning and development• Resolving, tracing and escalating critical issues to minimize project risk factors.• Preparing the QA of the project.• Communicating intensively with clients, sub-contractors and vendors to establish cordial/effective working relationship• Reporting on project progress and communicated relevant information to superiors and company management.• Performing the Provisional acceptance and final acceptance procedures Show less

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  Reqroute, Inc

  Jul 2015 - Mar 2016

  Account Delivery Manager

  • Requirement gathering from the client, attending all clients briefing. Compiling the requirement note for the recruiters.• Handling succession planning to include human resource requirements in consultation with heads of different functional & operational areas and conducting selection interviews.• Managing complete recruitment life-cycle for sourcing the best talent from diverse channels after identification of manpower requirements.• Developing & implementing strategies for screening / recruitment to combat high attrition rate & retain talent. • Planning, coordinating and executing head hunting process; maintaining a comprehensive data bank of all employees with varied background.• Identifying candidates on the basis of technical requirements, scheduling interviews and verifying candidate’s credentials & career expectations.• Planning human resource requirements in consultation with heads of different functional & operational areas; coordinating Walk In-Interviews.• Handling all the functions from releasing offer letters to employee on-boarding. Show less

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  Checkmark Communications

  Mar 2016 - May 2016

  Digital Project Manager

  • Manage client projects ranging from single print pieces to comprehensive branding processes. Worked on Agile Methodology• Communicate with client contacts and internal team members to provide start-to-finish project oversight, including estimation, scheduling, data collection, budget, progress tracking and quality assurance. • Develop, build and maintain relationships with vendors for efficient production and management of print projects, trade show materials, photography and technology.• Responsible for development and distribution of weekly profitability and project status reports.• Monitored progress and ensured projects were delivered on time and within budget. Reported to all internal/external stakeholders• Set up, participated and lead daily/weekly project team/client conference calls. Incorporating strategic factors into Program/Project Scope and recommendations• Demonstrated resource management skills in complex environments including matrix organizations. Worked with external vendors, outsourcing contracts, Co Sourcing/In sourcing contracts and managed the performance of the contracts• Effectively coordinate all aspects of implementation to insure successful validation and approval while effectively managing and establishing exit criteria for program performance and issue resolution• Participated in governance process, making sure to follow Nestle set benchmark and guidelines in task execution, which included content check by legal team, code check by the internal surveillance team. Show less

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  Reqroute, Inc

  Jun 2016 - Sept 2017

  Director Delivery

  • Requirement gathering from the client, attending all clients briefing. Compiling the requirement note for the recruiters.• Handling succession planning to include human resource requirements in consultation with heads of different functional & operational areas and conducting selection interviews.• Managing complete recruitment life-cycle for sourcing the best talent from diverse channels after identification of manpower requirements.• Developing & implementing strategies for screening / recruitment to combat high attrition rate & retain talent. • Planning, coordinating and executing head hunting process; maintaining a comprehensive data bank of all employees with varied background.• Identifying candidates on the basis of technical requirements, scheduling interviews and verifying candidate’s credentials & career expectations.• Planning human resource requirements in consultation with heads of different functional & operational areas; coordinating Walk In-Interviews.• Handling all the functions from releasing offer letters to employee on-boarding. Show less

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  Kalchi

  Oct 2017 - Apr 2018

  Digital Marketing and Branding Consultant

  • Responsible for end-to-end execution on marketing programs, from strategic planning stages through implementation to performance monitoring. Preparing month long calendar with content and design going in social media handle- Facebook, Twitter, Instagram, Pinterest • Tracked brand health parameters and monitor changes around awareness, consideration, preference and brand imagery• Defined branding & communication guidelines ensure compliance while working with designing team for print or digital • Created innovative marketing programs, and promotions, explored new avenues to promote the brand though identifying sales channel• Event Management : Identify, plan and execute events for offline marketing• Team and Vendor Management : Engaging with Vendors for SEO, Website Design and Development, PR agency to work towards 360-degree execution plan for brand growth• Building, ongoing ecommerce platform for the brand on third party vendor platform• Author weekly status reports Show less

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  Capital Quotient

  Dec 2018 - Mar 2020

  Vice President Marketing
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  Chaipani

  May 2020 - Jun 2021

  Managing Partner at Chaipani (Reqroute Group)
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  PK

  Jun 2021 - Jan 2022

  Marketing Head India with PK Global
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  Concentrix Catalyst

  Jan 2022 - Sept 2023

  Global Marketing Lead

  Enhanced Brand Visibility and Lead Generation: Orchestrated marketing initiatives amplifying brand recognition and driving lead generation, significantly increasing qualified leads.Innovative Customer Engagement Strategies: Leading dynamic webinars and email campaigns, boosting engagement and lead conversion substantially.Effective Out-of-Home Advertising: Successfully positioned our brand via a strategic Out-of-Home advertising campaign, significantly enhancing brand recognition.PR Collaboration and Thought Leadership: Collaborated with a PR Agency for impactful articles, media releases, and media interactions, leading to a notable surge in positive media coverage and industry influence.Highly Successful Coding Challenge: Conducted a coding challenge, resulting in successful hires, and authored a compelling case study.LinkedIn Follower Growth and Talent Attraction: Crafted a robust LinkedIn strategy, achieving remarkable organic growth and attracting top-tier talent.Referral Marketing and New Joiner Engagement: Launched a referral campaign emphasizing internal talent mobility and a newsletter campaign for pre-joining employee engagement.Positive Brand Image and Reputation Management: Enhanced the company's reputation and positive image, managing Glassdoor reviews, resulting in a significant increase in positive feedback.Impactful Internal Communications and Culture Building: Executed internal communication campaigns, educating employees about company achievements and objectives, increasing employee engagement substantially.Cross-functional Sales Enablement: Collaborated with sales, engineering, and product teams to create persuasive materials, contributing to a notable increase in sales conversion rates. Show less

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  Concentrix

  Jan 2023 - now

  Marketing Lead - India, ASEAN, ANZ, UAE