Mara Georgescu

Experience

• 

  Catalyst Solutions - Talent & Employer Branding

  Sept 2013 - Jun 2016

  - Create, organize and implement the project's design;- Manage the budget plan and the project timeline;- Develop and managing the promotional campaign (online and offline);- Agenda development and management for our events;- Event management. - Marketing campaigns for our projects (writing and sending newsletters, coordinating the offline & online campaigns)- Screening, sourcing and selection for high potential candidates - Organizer of career events

  • Project Manager

    Jun 2014 - Jun 2016

  • Junior HR Communication Specialist

    Sept 2013 - Jun 2014
• 

  Oracle

  Jun 2016 - Jun 2023

  Nurture Campaigns:- Provide consultancy and expertise to Oracle internal stakeholders in order to develop meaningful nurture flows which will generate Leads for their Lines of Business- Create and deliver nurture campaign assets using Eloqua PathFactory integration and optimization:- Manage development and enhancements for PathFactory/ Conversica from initiation through delivery - Work to optimize PathFactory processes across the marketing technology stack - Develop training and best practices content to help successfully scale use of PathFactory at Oracle, including use of PathFactory’s intelligent forms and gating options- Ensure that integrations and processes between Oracle and PathFactory are working correctly, resolve operational issues, and make recommendations for improvement- Help define the governance processes and rules of engagement for different stakeholders to ensure efficient and effective use of PathFactory- Develop and maintain functional requirements documents for systems and integration processes, and maintain enhancement lists- Frontline for the marketers for collaboration, performance reviews, strategic planning, implementation support - Facilitate the communication within the organization and across its multiple stakeholders- Collaborate with Oracle and PathFactory technical teams on design and implementation of required capabilities (backend Ops teams in the Marketing Infrastructure team)- Provide PathFactory & Conversica production support when needed - Provide performance reports and interpretation to the business, monitor the integrity of available dashboard statistics Show less - Create and execute digital marketing campaigns execution using Eloqua, Oracle's digital marketing automation system; - Create and execute event registration pages in Certain, Oracle’s Event Management System, and manage event communications plans; - Project co-management / coordination together with the stakeholders for digital marketing campaigns and events;- Manage communication with worldwide stakeholders on process, procedure, marketing and events best practices.- Organize the Oracle Romania Marketing Internship Program 2020- Working knowledge in Eloqua, Endeca Segmentation, Certain, Oracle Cloud Marketing Resource Management (MRM) System, Oracle Tools (Marketing Template Builder, DMS, OraDocs, Oracle Content & Experience for Assets (OCE), Oracle Webcenter, Tracking URL generator, CXD Analytics etc)- Proficient level with Adobe Dreamweaver & CSS Show less UGBU | North America Alliances & Channels | OSPA | Reporting Principal | EMS Certain Principal | MRM Principal- End-to-end management of training events delivery for Oracle partners worldwide- Top management collaboration and strategy within high impact corporate events: Oracle North America Partner Technical Forum, Oracle Partner Advisory and Oracle CX Partner Summit. - Manage all event delivery elements within the time limits: scheduling, budgets, venue, promotion, registrations, attendance, payments, onsite event support;- Create event websites (HTML) and registration links; - Process event enrollments using internal systems and event fees: orders, invoicing and reporting;- Ensure post-event evaluation, including data entry, data analysis, and producing reports Show less

  • Program Manager & Team Lead for Nurture Email Campaigns

    Jan 2022 - Jun 2023

  • Senior Digital Marketing Specialist

    Dec 2020 - Jan 2022

  • Digital Marketing Services Specialist

    May 2019 - Dec 2020

  • Events Project Manager

    Jun 2016 - Apr 2019
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  Leaseweb

  Jul 2023 - now

  Marketing Automation Specialist

  - Create Nurture Campaigns & Demand Generation Campaigns - Migrate assets & deliverables from Marketo to HubSpot- Build Lead Generation process for all Sales entities - Design & launch email marketing campaigns for all Leaseweb Products- POC for HubSpot related topics