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Laura Moretti

Laura Moretti

Community and Marketing Manager

Followers of Laura Moretti1000 followers
location of Laura MorettiItaly

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  • Timeline

  • About me

    Strategic Marketing | Event Creation | Email Marketing | CRM

  • Education

    • Liceo Classico Luca Signorelli

      2006 - 2011
      Ancient/Classical Greek Language and Literature

      The Luca Signorelli high school is an experimental teaching founded lyceum with the aim of ensuring better classical and scientific knowledge to the students, giving special importance to greek, latin, art history, mathematics, chemistry, physics and teaching the basics of computer languages.

    • Luiss Business School

      2024 - 2024
      Executive Programme in Digital Marketing

      The Executive Programme in Digital Marketing provides the strategic knowledge, methodological know-how, and necessary technical skills to thrive in the digital market. Topics covered include Digital & Social Media Trends, SEO Tech Advanced, SEO Content Advanced, SEM, Social Media Analytics Platform, Social media adv, monitoring, and KPIs with Web Analytics and Google Analytics.

    • Luiss Business School

      2023 - 2023
      Executive Programme Managing Artificial Intelligence

      The program provides a focus on Artificial Intelligence, covering evolutionary and technical aspects while analyzing managerial implications. The goal is to provide a set of skills for creating new business models and developing strategies that fully leverage the potential of Artificial Intelligence.

    • Ca' Foscari University of Venice

      2016 - 2018
      Innovation and Marketing Marketing

      Courses provide tools to plan and control marketing and communication activities, both for profit and social purposes, at national and international level. The specialisation emphasises the relationship between marketing and innovation, deepening design and innovation issues, product management, as well as planning and management tools for creative processes. Management of Fashion and Luxury Companies Course.The entire program is taught in English.

    • Università degli Studi di Firenze

      2011 - 2015
      Bachelor of Business Administration - BBA Economics

      Attended classes that taught me the main administrative and managerial aspects of both national and international firms such as Accounting, Management, Marketing, Corporate Finance, Civil and European Law.

    • Ecole supérieure de Commerce de Rennes

      2013 - 2013
      Erasmus program Economics

  • Experience

    • VizEat

      May 2016 - Oct 2016
      Community and Marketing Manager

      Developed and mangeed VizEat community on social mediaEstablished, organized and nurtured partnerships (language school, travel agencies, influencers etc.)Participated in implementing webmarketing and e-CRM campaign (newsletters, social media ads, emailing marketing)Participated in implementing content strategies (Social network, video)Accompanying Italian VizEaters throughout their VizEat experienceEvent planning and helping in the organization of events for potential hosts in ItalyTransleted the App and website. Managed PR activities, tools, press relations and coverage Show less

    • Saatchi & Saatchi

      Jul 2017 - Jan 2018
      Account & Digital Project Manager Assistant

      Implemented ATL, BTL and digital campaigns for two brands: Vitasnella and Intesa Sanpaolo. Met and liaised with clients to discuss and identify their advertising requirements. Managed clients and the creative team day by day. Analysed and monitored competitors. Active participation in discover trends for new business opportunities.

    • DFS Group Limited

      Dec 2018 - Jun 2020

      Established, maintained, and improved relationships with local Ground Operators, travel agents, and hotels. Supported the development, coordination, and implementation of marketing, events, promotional programs, and activities. Identifed market opportunities and developed strategies to grow DFS Italy. Created and managed strategic and comprehensive advertising and PR plan, including media planning as well as creative/visuals. Identified new media within the market. Provide support for the following activities: Create online marketing communications dedicated to selected partners; Provide company information; Research and collect information from partner companies; Manage Database; Update information and data; Write reports; Collect various feedbacks from our partners; Compile related documentation.

      • Marketing Specialist

        Jun 2019 - Jun 2020

      • Marketing Intern

        Dec 2018 - May 2019

    • Fitprime

      Mar 2021 - Sept 2022
      Marketing & Event Specialist

      Supported the development, coordination, and implementation of Fitprime events, marketing promotion, PR activities, and press releases. Collaborated with the Media and external agency teams on the the sponsorship campaigns. Established, maintained, and improved relationships with the client’s HR and Marketing Departments. Maximized dedicated Fitprime editorial coverage from a qualitative and quantitative view. Managed and developed a tailored customer-centric omnichannel strategy to recruit new clients and foster loyalty. Implemented Salesforce CRM to enhance customer relationship management, streamline processes, and ensure data-driven decision-making. Show less

    • Luiss Business School

      Sept 2022 - now

      Leading the creation, coordination, and management of events, including the development and execution of marketing campaigns, WordPress, and CRM activities to support them. Managing partnerships across business units and welfare initiatives, fostering effective collaboration and alignment. Coordinating the planning and execution of strategic projects and European media coordination activities for the Luiss Business School hubs in Milan, Belluno, Amsterdam, and Dubai. CRM Marketing Specialist for Italy & Netherlands to ensure a tailored customer-centric omnichannel approach, recruit new clients, and develop loyalty. Show less

      • Marketing & Event Senior Specialist

        Jan 2025 - now

      • Marketing & Event Specialist

        Sept 2022 - Dec 2024

  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer and Team Leader

      Issued by IBO-NGO Volunteer Organization on Jun 2010
      IBO-NGO Volunteer OrganizationAssociated with Laura Moretti

    • Ambassador area Social Media

      Issued by Rockin'1000 on Jul 2018
      Rockin'1000Associated with Laura Moretti

    • PR & Event Specialist | Ca' Foscari Venice Committee

      Issued by MARKETERs Club on Jan 2017
      MARKETERs ClubAssociated with Laura Moretti

    • PR & Event Coordinator | Ca' Foscari Venice Committee

      Issued by MARKETERs Club on Sept 2017
      MARKETERs ClubAssociated with Laura Moretti

    • Mentor PR & Event Area | Ca' Foscari Venice Committee

      Issued by MARKETERs Club on Sept 2018
      MARKETERs ClubAssociated with Laura Moretti