Shefali Walia

Experience

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  Aquevix

  May 2009 - Jul 2009

  Management Trainee

  Rebranding and Brand positioning of Aquevix Solutions.Worked on Marketing Planning, Strategizing, Sales, Brand personality Development, Sales, Competition Analysis, Internet marketing Promotions, writing creative marketing content.

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  New Look Skin Care Limited

  Aug 2010 - Jul 2011

  Marketing Manager
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  Yebhi.com

  Aug 2011 - Aug 2012

  DM - Marketing

  Joining E commerce Industry in India, in its starting years and seeing it pass through different phases. I had my share of great Learnings.Handled Pan India Offline Marketing, ATL BTL Marketing Campaigns, Media Planning and Buying, High Decibel Media Innovations, Liasoned with Agencies and Vendors, Co Branding Alliances, Promotion Strategies, Customer Acquisition and Engagement, Sponsorships, Guerrilla Marketing Campaigns etc.

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  Bookadda.com

  Sept 2012 - May 2013

  Brand Manager

  Worked with a start-up ecommerce brand operating at an initial stage, I have worked on developing the entire 360-degree marketing strategy from scratch. - Brand and Marketing Strategy- Product Management for streamlining product interface for brand and business goals. - PR Strategy & roadmap- Digital Marketing strategy & execution.

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  Richa Industries Limited

  Jun 2013 - May 2014

  Business Analyst

  Brand positioning, Investor Relations, New Market Expansion, Feasibility Studies, Competitor Analysis and relevant strategies, Research and Development, Business Analysis, DisinvestmentConducting the industry research, assessing the market potential and making the business plan accordinglyBusiness plans for company expansion and diversification with growth directions and aligning relevant internal as well as external resources for same.

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  WeTravelSolo

  Jul 2014 - Apr 2018

  Founder

  As the first person to commercialize the concept of Solo Travel in India, back in 2014, I have worked from scratch- creating a team of experts and taking WeTravelSolo, to a reach of over a million people in India. Within two years, WeTravelSolo was the most talked about brand in the market that pioneered solo traveling in India taking thousands of travelers on numerous solo-travel sojourns across country. With my team of experts, I led WeTravelSolo to WorldWideWeb with the following: Hybrid Tech Product on Android, IOS and Web; Online Travel Community; Interest Based Trip Aggregator; Social Networking Platform. Her core time has been spent majorly in understanding millennial`s consumer psychology and behavior with respect to Travel. A Brand Architect who has been building one of the most loved consumer brand as well as building and driving social communities for business growth. With deep marketing expertise, she has built an eye for catching trends before they become trends and launching new innovative consumer concepts. Show less

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  Fareportal

  Jun 2018 - Mar 2019

  Marketing Manager

  Creating & Executing Hypothesis for building New products and experiences in collaboration from all departments of marketing, data science, fare analytics, content, design & product. Identifying search trends, new or untapped opportunities, both by analyzing multiple datapoints across cross channel marketing, data science, product internal departments as well as keeping track of consumer trend and opportunities to create growth and revenue opportunities.

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  Self Employed

  Apr 2019 - Mar 2021

  Consultant - Business Growth and Strategy
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  Riverum

  Apr 2021 - Jan 2024

  Director New Initiatives
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  Gconversation

  Apr 2024 - now

  Director

  Gconversation App is an invite-only app that's set to redefine the way we connect and converse in the digital age. We are thrilled to introduce you to a platform like no other, designed to bring back the art of genuine, meaningful conversations. We're here to challenge the norm and prioritize conversations over shallow, appearance-based connections. The future of dating and social networking is about understanding, empathy, and genuine interactions. Know more about the Conversations Movement and be part of a unique experience where you can enjoy free-flowing conversations with strangers. Request Invite to join here. https://www.gconversation.com/GConversation AI, the AI-powered micro-texting platform, extends an exclusive Beta access to selected travel companies. Our integrations ensure a transformative business model, incorporating innovative marketing and technological AI advancements. Experience the potential of boosting your conversions up to 10 times from paid media spend, all thanks to our patented logics. Request an invite at hi@gconversation.com to join this exclusive beta program, where we collaboratively invest for a year in chosen travel companies with GConversation AI integrations. Detailed insights into GConversation AI integration will be exclusively shared with selected partners.Schedule a coffee chat with us, to explore the potential use cases for your company Show less

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  Gconversation

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  Founder