Melis Carpenter, MBA, CSM

Experience

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  Sagora Senior Living

  Aug 2014 - Jun 2015

  Marketing Coordinator

  Increase lead conversion to 52.87% through hosting in-house events and strategically targeting professional associations, third party referral services and other potential marketsDraft and oversee the completion of legal documents, contracts and financial agreements while ensuring regulatory complianceDevelop new lead generation strategies Maintain up to date on competitors marketing strategies, leasing numbers, and industry trends Publish quarterly sales and marketing reports by analyzing CRM data, conducting sales audits of current residents, regular SWOT analyses and identifying untapped marketsDevelop and implement internal and external marketing procedures Show less

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  American Campus Communities

  Feb 2016 - Aug 2016

  Creative Team Lead

  Manage the day to day marketing efforts for a portfolio of student housing throughout North America for the nation’s largest student housing developer Ensure design and message consistency within specific property materials as well as adherence to the ACC banding guidelinesFacilitated the complete corporate rebranding of American Campus Communities Review and implement strategic marketing plans based on demographics, leasing velocity, traffic trends and market information for each specific market in order to increase sales Develop and manage marketing strategic plans QA all materials and provide approval prior to production Oversee the maintenance, evolution and day-to-day updates of websites for the properties Manage workflow between properties, design team, and leasing directors throughout production process while ensuring on time execution and completion of all projectsManage design content and production of materials as needed by the leasing team for campaigns (banners, gator boards, website pop ups, social media, flyers, e-blasts, direct mailers, etc.)Oversee the marketing efforts for new developments and acquired properties Ensure each property adheres to set marketing budget by providing them with equally effective material at a lower price point Show less

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  Briggs Freeman Sotheby's International Realty

  Sept 2016 - Nov 2018

  Marketing Project Manager

  Manage a team of Client Service Managers and oversee the production of all agent related marketing piecesEstimate the timeline and budget for all agent and corporate projectsManage the production of all weekly, monthly and annual marketing commitments (print and digital) both agent and corporate, simultaneously, all within different stages of production from start to finish Negotiate contracts with new and unique advertising vehicles Ensure that project/department milestones/goals are met and adhere to approved budgetsResponsible for training new employees/ agents on marketing proceduresImplement new protocols for products and services as well as continuously seeking opportunities to improve process and productivitySuccessfully launch several corporate and agent campaigns Project manage several in-house created print publications for public consumption Ensure that all marketing materials created adhere to the Sotheby’s International Realty brand guidelines Show less

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  Enilon

  Nov 2018 - Jul 2022

  Senior Digital Project Manager

  Develop, update, and maintain project documentation including: estimates, Schedule of Work, project plans (both agile and waterfall), budgets, and internal status reports – while managing multiple projects and clients simultaneouslyEvaluate and forecast resource requirements (both internal and external) for the agencyManage communication and expectations among team members, clients and vendors in order to achieve project objectivesOnboard and manage external resources by executing contractor agreements and invoice processingEnsure that each client and project are reaching their goals and falling within their budget while ensuring that contract terms and conditions are metLead all internal team meetings to plan, collaborate and track project and retainer progress, including: daily stand-ups, sprint planning, sprint retrospectives, internal project reviewsFacilitate review and approval processes for all interim, major and final client deliverablesClients include: Calloway’s Nursery; Smith & Nephew; Compass Data Center; GM Financial; Rockford Fosgate; Hooey; Market Rebellion; Flexjet; Baker Hughes Company Show less

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  Epsilon

  Jul 2022 - now

  Senior Tech Project Manager