Paige Cassidy

Experience

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  Freelancer

  Mar 2020 - Apr 2022

  PCvibes Poster Business

  Create stylized poster renditions of music artists and other creatives. I also do customized prints of client's loved ones and animals.

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  SingleStone

  Jun 2022 - Jun 2023

  Design Intern

  • Gained valuable experience by observing the design process of developing a travel app for a client• Collaborated with the marketing team to create rebrand-aligned content for social media platforms• Executed company-wide responsibilities, including website prototypes, packaging designs, and a redesign of an employee manual for new hires

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  Nessle

  Aug 2022 - Dec 2022

  Design Researcher

  • Partnered with the startup company, Nessle and a social listening analyst to design a health app where parents can connect with experts for tailored support• Conducted user interviews and incorporated this feedback to highlight pain points, vital in the creation of user personas• Designed solutions to incentivize parents to subscribe to the expert’s services: including a forum prototype, health badge segmentation icons and social media campaigns

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  G&G Custom Silkscreen and Embroidery

  Aug 2023 - Feb 2024

  Graphic Designer

  • Engaged in client consultations to conceptualize and craft logos tailored for apparel branding• Maintained a cohesive visual identity for seamless integration across digital and print branding when working with customers• Built out personalized features for apparel e-commerce stores for various industries including hospitals, schools, clubs, organizations, and town departments

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  Zebra Visuals

  Mar 2024 - now

  Designer

  • Designing signage solutions to client specifications, brand guidelines, and project requirements to then present digital mock-ups and prototypes for client approval• Managing end-to-end sign production, including printing and assembly, while also addressing technical issues such as file preparation, color management, and printing processes• Creating engaging social media content to enhance brand awareness and to creatively market our design process to our clients