Abhrajit Choudhury

Experience

• 

  Advance Management Systems Limited

  Apr 2004 - Feb 2010

  Sales Manager

  As Manager- Operation & Sales• Handled the entire business operation using several cost optimisation methods, restructuring manpower resource and maintaining the profitability of the company• Worked towards changing the business mode of the company from exclusive product to multi-product based distribution• Established Sales and Logistics Team in accordance with the growth demand• Developed plans for sku wise target at the beginning of the month, thereby executing & monitoring the same on daily basis• Liaised with Accounts Department to receive the regular updation of the stock report, BRS report, fund report & outstanding report to ensure better fund and inventory management on daily basisAs Channel Sales Manager• Developed & formulated attractive promotional bundle offers with balance mix of products, thereby ensuring timely sell through of volume partner’s materials to meet the target of the volume partner both revenue and sku wise• Took active part in increasing the reseller network across the length and breadth of the channel• Liaised with the Regional Manager of Microsoft to address various issues pertaining to the channel, thereby ensuring required fund for various brand development activity and channel schemeAs Sales Executive• Managed the sale of Microsoft Keyboard & Mouse of volume partners in Kolkata and adjoining areas Show less

• 

  Logitech Electronic India P Ltd

  Mar 2010 - May 2014

  Account Management Specialist

  • Heading the retail development assignment of the newly formed “Emerging Category” vertical comprising niche accessories for Gaming, Tablet & Smart Phones across West Bengal• Supervising the entire channel distribution network in West Bengal Region• Playing a key role in overseeing the primary sales targets of national distributor and designing schemes for the secondary sales• Conducting SKU wise volume & value sales forecasting, planning and maintaining weekly target• Handling inventory, material indenting, thereby coordinating with Distributor Product Manager & Local Branch Head for the same• Interacting with marketing team for creating display unit, in-store merchandising and glow sign board for enhance brand presence across different retail stores through feasibility study• Administering different BTL activities organized by the company• Managing 8 Sub-distributor and 30 Managed Retail Stores with approximately 250 indirect small Retailers SI Partners across the state including 100 SKUs in sales & distribution• Building a distribution channel and contributed to 30 to 40 % growth every year Show less

• 

  Savera Marketing Agency Pvt Ltd

  May 2014 - Jun 2018

  Group Product Manager

  • Responsible for achieving targets for Sales, Revenue, Inventory, Market Share & Profits for Products.• Develop detailed sales and marketing plans business for each major market/region across the country.• Implement Company's sales & distribution strategies/plans for business development.• Drive targeted results with each branch office.• Monitoring the overall sales and gross margins for the range of product lines.• Forecasting monthly/annual sales targets and executing them in a given time frame.• Actively engage in identification, selection, and engagement of channel partners.• Build strong business relationship with channel partners at all levels.• Resolve all conflicts/cross functional issues with sales team, channel partners related to product / business.• Provide training, coaching & reviewing performance of sales team.• To develop & retain fair market share.• Market analysis by monitoring competitors.• Communication and implementation of company direction and marketing policies.• To manage vendor relationship.• Maintaining relationship with key partners with respect to the products & business.• Regular communication to field sales on products/Schemes/Process. Show less

• 

  Posiflex Technology (India) Pvt. Ltd.

  Jul 2018 - Jul 2021

  • Formulating & managing the distribution channel network across India in exclusive line of product category in AIDC (Automatics Identification & Data Capture ) & POS (Point of Sale ) printer segment . • Identifying & appointing the distributors across Pan India region• Distribution agreement signing up. • Managing 15 distributors & 100 channel partners with an quarterly revenue of Rs 10 cr on an average.• Managing a sales team of 15 people spreading across 10 locations across India.• Regular self-visits in the Tier 3 channel to understand the market dynamics, competition mapping etc.• Spearheading the promotional activities in conjunction with marcom team to spur demand. Show less

  • Regional Sales Manager - South & East

    Jul 2020 - Jul 2021

  • Product Manager

    Jul 2018 - Jul 2021
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  IMin Technology

  Jul 2021 - now

  • India Country Manager

    Dec 2021 - now

  • Regional Sales Manager - South

    Jul 2021 - Dec 2021