Mauricio Medellin

Experience

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  Colpatria Multibanca del Grupo Scotiabank

  Nov 2008 - Jan 2009

  Customer Service Representative

  • Provided excellent customer service by discussing and providing financial products such as savings and chequing accounts, credit cards and insurance services.• Handled customer complaints, claims, and met requests to generate relief for them.

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  Contacto Comunicacion Integral

  Nov 2011 - Oct 2012

  Public Relations Communications Coordinator

  • Increased press publications different clients compliance of 200% - 250% of the established goals.• Created, supported and developed communication strategies.• Managed corporate image of different clients.• Managed social media networks (Facebook and Twitter).

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  SITCO - Diana Camacho Artistas

  Jan 2013 - Feb 2014

  Public Relations Communication Manager

  • Created partnerships at national level for the promotion and dissemination of content generated by our clients, Increased press publications on 120%.• Increased digital communications and interactions on social media by 100%.• Increased marketing and communications strategies with a 300% goal fulfillme.

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  Revista Gente Rosa

  Jan 2016 - Jan 2017

  Editor In Chief

  • Positioned the company’s website during the transition to digital magazine. • Increased the company’s presence in the coverage of social events.• Managed social media networks (Facebook and Instagram) and increased social media interaction by 40%.• Arranged and wrote video interviews with public figures; oversaw production of audiovisual material. • Contributed various feature articles for magazine publication.

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  Sociedad Hotelera Tequendama S.A.

  Jan 2016 - Jan 2016

  Project Coordinator

  •Elaborated and controled the budget for events of more than 100 people in: Meta, Huila, Casanare, Amazonas, Arauca and Caquetá areas. (Colombia)• Hired of suppliers, developed, coordinated and supervised congress ( one per week). • Review of contracted suppliers with advanced to the area and generation of reports in a timely manner.

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  ITM José Rivera Manager

  Jan 2017 - Jan 2017

  Public Relations Communication Manager

  • Created partnerships at national level for the promotion and dissemination of content generated by our clients, Increased press publications on 60%.• Increased digital communications and interactions on social media by 80%.• Increased the presence ITM's talents in social events.• Got agreements with our talent like social media Influencers to different campaigns and different brands.

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  Eikon Digital

  Jan 2017 - Jan 2017

  Marketing Account Executive

  •Performed regular team meetings to ensuring that all tasks and goals are completed in a timely fashion.•Disseminated communications and activities online using CRM delivering key messages for both current and potential students. •Performed regular client meetings delivering both progress and status reports•Implemented digital marketing strategies to increase the customer enrollment. •Increased engagement and traffic to the website, redirected complaints and inquiries from all social media networks to the main website.•Updated client's website, managed copywriting and SEO.•Generated and implemented a new fresh and modern digital communications system for the CET (Colsubsidio Technological Educational Corporation) community• Managed databases and mass mailing - SMS. Show less

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  Info de Bolsillo

  Jan 2017 - Jan 2018

  Senior Marketing Communications Executive

  •Exceeded goals through the development and implementation of communications and marketing strategies.•Disseminated communications and activities using social media and SMS platforms including delivering key messages throughout the community.•Created partnerships at a national level for the promotion and dissemination of content generated by our clients – clients included local and private events, personal brands and companies.•Led communication strategies for CINECOLOMBIA in the promotion of various movie premieres produced by LIONSGATE FILMS (e.g. Wonder, I Feel Pretty, Overboard, I Can Only Image, Winchester, Stronger) •Co-led and co-organized communication strategies to promote “LA HAMBURGUESERIA 15 AÑOS” sold out music festival featuring: 19 music bands, 17 hours of music and over 15K attendees. •Co-led and co-organized communications and marketing strategies for “MIA ASTRAL” conferences in Bogotá and Cali cities. Each conference garnered over 200+ attendees•Increased the public perception of the agency among various targeted social media influencers.Maintained grow all social media platforms Instagram and Facebook.• Created graphic pieces for each social media network using CANVA platform. • Increased digital communications and interactions on social media by 50%.• Analyzed, created and presented reports with social media results every month. Show less

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  Centro Comercial Outlet Factory

  Jan 2018 - Jan 2019

  •Developed and maintained key relationships with shopping centre tenants, government agencies, media and city police. •Marketed and promoted the shopping centre through presentations with both local and international brands. •Managed all aspects of social media channels, such as planning, creation and implementation of digital marketing strategies.•Oversaw and trained customer service staff, focusing on daily tasks to improve experience quality including volume of new clients imputed into the CRM.•Negotiated terms of agreements and renewals of contracts with suppliers. •Implemented marketing and communications strategies that positioned the shopping centre as the place to visit for city events and customer experience.•Increased shopping centre traffic by 30% whilst increasing occupancy rates of available spaces by 40% •Participated in recruitment activities with both the marketing and customer service teams. •Presented progress and status reports to the general manager and executive board•Led a partnership with the city government that recognized the mall as the city’s first shopping centre committed to a social program for the care of abandoned pets.• Optimized department’s budget by 90%; optimized resources with suppliers; led a targeted campaign to acquire donated items valued at in excess of $50,000.• Improved communication with stores by 60% and reduced the response time for customer complaints and queries.• Assisted the General Manager at board meetings and at critical meetings with mall stores.• Used customer database, implemented mass marketing (email/SMS). Show less • Promoted to marketing communication coordinator.•Managed all aspects of social media channels, such as planning, creation and implementation of digital marketing strategies.•Maintained grow all social media platforms such as Facebook, Instagram, Twitter and YouTube.•Developed and maintained relationships with customers, influencers and different mall brands’ social media coordinators.• Analyzed, created and presented reports with social media results every month and every three months for the executive board.• Managed customers’ questions and concerns via Facebook and mall’s website.•Communicated and coordinated customer’s concerns across all internal departments (Marketing, Security Operations, Customer Service)• Oversaw graphic design for each campaign and Updated mall’s website.• Increased website traffic through targeted marketing, utilizing SEO as well as targeted advertising on external websites; increased interaction in the social networks by 300% Show less

  • Marketing Communication Coordinator

    Jan 2018 - Jan 2019

  • Social Media Coordinator

    Jan 2018 - Jan 2018
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  Gap

  Oct 2019 - Sept 2021

  Sales Associate

  • Provided exemplary customer service to each customer resulting in both a positive outcome for the customer as well as the bottom line. •Increased the enrollment of customer emails to our database through excellent customer service. •Provided detailed instruction to co-workers about new products, especial and promotions.•Ensured all daily tasks are completed in a timely fashion, following and focusing on proper in store guidelines.•Trained new employees in the daily duties including COVID-19 protocols.•Collaborated with Old Navy stores during inventory days. Show less

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  BEMC - Bridge to Employment in Media & Communications

  Sept 2020 - Feb 2021

  Communication Trainee

  Course in partnership with Ryerson University

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  TD

  Feb 2021 - now

  Led the 2SLGBTQ+ Business Development in Kitchener Waterloo, working closely with the Regional Managers from Toronto. Led the Diversity, inclusion and Engagement Committee and ID8 committee at the branch.Advised customers of high-level financial solutions from a range of available investment and credit banking solutionsIncreased customer financial confidence by providing personalized financial advice, answering customer questions, and addressing their concernsAct as a point of contact for the frontline (Tellers) staff in handling customer problemsWorked closely with existing and prospective customers to provide financial reviews, discuss portfolio updates and suggest additional personalized solutions based on their financial goalsEnsure documents were prepared consistent with relevant regulations and in a way properly reflecting business intentions Show less Achieved assigned goals and business objectives by 134% promoting banking solutions and referring to TD partners by 338% completing business processes and tools in a timely and accurate manner.Connected personally with customers getting a rate of 97% in service experience survey. Rated year performance as EXCEPTIONALLed the Diversity, inclusion and Engagement Committee and ID8 committee at the branch.Created a strong relationship between TD and the Spanish Community in the Region of Waterloo. Show less Achieved assigned goals and business objectives by 80% beyond required, by promoting banking solutions and completing business processes in a timely and accurate mannerEngaged customers in day-to-day advice needs, service transactions, digital education, and customer problem resolution related to banking solutions.Understood customer needs and guide customers to the right contact person for appropriate solutions while exercising good judgment in confidential mattersBuilt customer confidence in emerging digital banking trends by educating them on mobile, ATM, and online banking Processed financial transactions like deposits, withdrawals and bill payments as per standardized operating procedures, industry regulations and TD's Code of Conduct and EthicsDesigned as cash room operator for branch openings and closings Show less

  • Personal Banker

    Feb 2023 - now

  • Personal Banking Associate

    Sept 2021 - Feb 2023

  • Customer Experience Associate

    Feb 2021 - Sept 2021
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  Black Moms Connection

  Mar 2021 - May 2021

  Social Media Coordinator