Anna-Lisa Wehr

Experience

• 

  Hollister Co.

  Sept 2012 - Jan 2014

  Saleswoman

  Advising customers, sellting items, cooperating with international stores

• 

  JACOBS DOUWE EGBERTS

  Jan 2014 - Jul 2014

  Marktanalyst

  Analysing the competitive market of coffee and tea capsules, giving advice how to position the brand 'Senseo' to generate a clear brand image

• 

  FC St. Pauli

  Jan 2014 - Jan 2014

  Strategic Planner

  Creating a strategy to improve the awareness and knowledge of the 'Fc. St. Pauli' charity projects, giving andvice and identifying further potentials

• 

  Signal Iduna

  Jan 2014 - May 2014

  Personalberater

  Designing an internal concept to integrate employees and to turn those people into brand ambassadors, creating a system of modules and events to implement the strategy

• 

  Bigpoint GmbH

  May 2014 - Jan 2014

  Strategic Planner

  Analysing the future situation of gaming and giving advices to manage upcoming market challanges

• 

  Engel & Völkers

  Sept 2014 - Feb 2015

  Marktforscher

  Analysing the market environment and implementation of communication strategies to improve the market position of 'Engel & Völkers'

• 

  Grand Elysée Hamburg

  Oct 2014 - Feb 2015

  Servicemanager

  creating innovative solutions for additional services to improve the service portfolio of the 'Grand Elysée Hotel Hamburg', Implementing additional campains to generate awareness

• 

  Pikeur Reitmoden

  Jan 2015 - Jun 2015

  Marketing Internship

  Creation and implementation of a new online sales strategy, analysing the target group of ehibitions to implement a communication system, organizing special interest events, cooperating with international retailers

• 

  Henkel

  Jan 2016 - Jul 2016

  Market Research Analyst; Poductdevelopment

  Market research, design and implementation of a new product for 'Henkel Adhesives'

• 

  Parfums Christian Dior

  Jan 2016 - Jun 2016

  Market Research Analyst

  Analysing the 'Dior' consumer, evaluating characteristics and consumer insights

• 

  Europcar

  Oct 2016 - Feb 2017

  Loyalty Marketing

  Analysis of the target group of EUROPCAR, design and implementation of a brand loyalty program.

• 

  Das Futterhaus - Franchise GmbH & Co. KG

  Feb 2018 - Sept 2018

  Category Manager

  Management of pet articles; restructuring categories; price-calculation; conducting negotiations with suppliers; evaluating consumer insights; main responsibility: non-food products

• 

  Dräger

  Oct 2018 - now

  technical leadership of the communications team; setting up, planning and implementing marketing strategies including all marketing Ps; performance monitoring; analysis and market research. organizing and moderating all types of events Planning and implementation of regional communication strategies; development of regional marketing activities and several types of promotion; market research and customer insight analysis; measurement of success (KPIs); implementation of marketing and communication concepts

  • Regional Communications Manager - Technical Manager of the Communications Team

    May 2024 - now

  • Communication Manager Safety Industries DACH

    Oct 2018 - now