Jithu Johnson

Experience

• 

  Value 360 Communications Private Limited

  Aug 2015 - Sept 2019

  • Associate Manager - Business Development

    May 2018 - Sept 2019

  • Account Consultant - Client Development

    Aug 2015 - May 2018
• 

  Gutenberg LLC

  Nov 2019 - Aug 2021

  Business Development Manager

  • Team Building: Managed the business development team in US, UK and India geographies • Building a Healthy sales pipeline: Explore different avenues to ensure that the sales pipeline is constantly fed and healthy • Internal communication alignment: Integrating with different team heads and make sure all teams are actively involved in ideation and pitching of relevant leads• Strategic Consulting: Consulting with leads on their communication requirements in PR, Digital, Content and Video requirements • Media Research: Using research tools like Factiva by Dow Jones and Meltwater for media and social listening for insight driven proposals • Drafting and streamlining proposal submissions with minimum turnaround time and maximum productivity• Ensure every lead that enters the Gutenberg sales pipeline is tended to at every stage till fruition and lost leads would be nurtured for future prospect• Upselling and Cross selling with leads and current clients Show less

• 

  Adfactors PR

  Aug 2021 - Nov 2023

   Goal Setting: Identify and set tangible goals for annual performance, analyse challenges, set course correction strategy Brand Strategy & Positioning: Build annual/ quarterly PR and digital strategy to achieve brand’s desired positioning Resource Management: Identify key teams required to get allocated to each pitch based on experience  Escalation Management: Work with servicing teams to ensure timely project delivery and manage client expectations  Lead Generation: Explore markets, industries and potential clients to build an outreach strategy  Briefing & Lead Qualification: Understand the requirements of the leads ensuring the right fit  Pitching: Draft proposal which includes strategy, deliverables, pricing for service offering  Contract Negotiations & Onboarding: Negotiate pricing of services, close contract and introduce to key servicing team  Upselling and Cross selling with leads and current clients Key Achievements:  Promoted to Senior Account Manager within a year from start  Brought in revenues of 1.08 M$ in from 2021 to 2023 with a 3-member team Assisted VP in creating Club 75, an initiative targeted at building reference leads by employees  Led a year of lead nurturing contributing to 20% of all conquered leads Drafted the current cold email draft which has become the new standard for the business development team Show less

  • Senior Account Manager

    Aug 2023 - Nov 2023

  • Account Manager - NBD

    Aug 2021 - Aug 2023
• 

  Frazier & Deeter

  Jun 2024 - now

  Marketing & Communications Consultant