Jill Tamberino

Experience

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  TBC

  Aug 1997 - Jun 1999

  Media Buyer/Planner

  •Executed print and broadcast media plans; responsible for negotiation and purchase of TV, radio and print advertising•Client list included Blue Cross/Blue Shield and Harrah’s Casinos

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  The Baltimore Sun

  Jun 1999 - Mar 2007

  •Provided marketing expertise in support of three sales teams with annual revenue of $30 million.•Created comprehensive marketing presentations; analyzed secondary research to develop alternative media plans for major Travel, Financial, Telecom, Health and Education advertisers.•Maintained Sun’s intranet and updated with sales material to provide sales representatives with essential facts necessary for competitive selling.•Analyzed reach, frequency and ratings numbers to develop competitive analyses demonstrating the strength of newspaper advertising. •Provided expertise during sales calls with sales representatives; participated in on-site meetings with clients.•Edited copy for sales and marketing collateral to ensure accuracy and clarity.•Served as marketing liaison to Corporate newspaper representative firm (Tribune Media Network) by conducting sales trainings in various cities, providing marketing presentations, maintaining intranet and participating in conference calls. Show less Collaborated with Sales Manager to organize sales and promote more than 100 annual special sections.•Helped to develop new special sections to meet the needs of the advertiser and enhance reader interest.•Consulted with 120 sales representatives; provided marketing materials and various information needed for a successful sale.•Worked with Marketing to develop effective promotional materials; edited copy to ensure accuracy and clarity.•Planned creative product launches for high-profile special sections.•Coordinated advertisements and provided printing manifests to layout design department. •Presented upcoming Special Sections to Advertising sales staff at monthly and team meetings. Show less

  • Sr Marketing Analyst

    Oct 2001 - Mar 2007

  • Special Sections Coordinator

    Jun 1999 - Oct 2001
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  Los Angeles Times

  Mar 2007 - Oct 2008

  Sr Marketing Analyst

  •Provided marketing expertise in support of four sales teams with annual revenue of $50 million. •Created integrated marketing plans aligning Los Angeles Times products and event opportunities with major retailers’ advertising goals in the Los Angeles market. •Facilitated B2B and B2C promotion for special advertising sections, resulting in annual revenue of $2 million.•Identified best communities for prospective publications based on audience segment and advertising potential; this helped in developing new weekly entertainment section in the newspaper.•Provided sales expertise during sales calls with sales representatives; participated in on-site meetings with clients.•Collaborated and consulted with other departments in order to strategize and develop presentation materials.•Analyzed trends and completed marketing analyses to survey opportunity and provided recommendations communicating the fit between advertisers’ goals in the LA market and the LA Times’ product portfolio. Show less

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  Foundation for Second Chances

  Aug 2009 - Dec 2009

  Marketing Consultant

  •Assisted with marketing campaigns to increase public awareness•Created marketing collateral to encourage volunteers and donations

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  The Harvest Home

  Sept 2009 - Dec 2009

  Marketing Consultant

  •Created and presented sponsorships to drive runners and sponsors to 32nd Annual Santa Monica-Venice Christmas Run, which benefits the non-profit Harvest Home•Assisted with marketing campaigns •Designed marketing collateral

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  RapidScrum.com

  Oct 2009 - Dec 2009

  Marketing Consultant

  •Managed email campaign to introduce product and encourage potential clients to attend seminars•Facilitated Google AdWords campaign•Developed SEM and SEO strategy•Maintained website, design logo and other promotional materials

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  Russ Reid Company

  Dec 2009 - Aug 2012

  •Created strategic direct response insert media marketing plans and projected results and revenue for more than 80 national Food Banks, resulting in $1.5M annual fundraising revenue•Negotiated efficient media pricing with more than 100 national vendors •Executed insert media buys for 80 Food Banks, ensuring that more than 5 million inserts were mailed annually•Executed media buys for 6 million saturation mailing pieces for 200 Food Banks, U.S. and Canadian Homeless Missions, resulting in $2.5M annual fundraising revenue•Managed zip code mailing footprints and produced strategic demographic maps for multiple clients, including Food Banks, Homeless Missions, Canadian Missions, Catholic Charities, American Red Cross, World Vision and American Cancer Society•Responded to RFP requests for various new business clients •Prepared and presented fundraising results to client services team twice a year •Created training presentation and trained new client services employees as needed Show less

  • Media Buyer, Targeted Media

    May 2010 - Aug 2012

  • Senior Analyst, Strategy Development

    Dec 2009 - May 2010
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  T. Rowe Price

  Feb 2013 - now

  • Manage annual review process of 1,200+ pieces of marketing collateral distributed to retirement plan participants and sponsors; work as liaison between Legal department, Account Services, Graphic Design and Proofreading to finalize marketing collateral• Serve as project lead to move internal content library to new interactive content library (Digital Asset Library)• Execute the creation of brand new marketing collateral and manage process from beginning to end• Analyze quarterly performance data and update client-facing presentations and sales collateral Show less

  • Lead Manager, Associate Vice President

    Jan 2022 - now

  • Lead Manager

    Jan 2020 - Jul 2022

  • Project Manager, Marketing Collateral Governance

    Aug 2015 - Dec 2019

  • Marketing Content Consultant

    Feb 2013 - Aug 2015