Jasmine Patel CPM

Experience

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  IiNet

  May 2013 - Feb 2015

  Team Leader (Senior)

  I initially got hired as a Customer Service Representative in Sales and within 10 months got promoted to a senior. During this time, I helped manage team stats, took escalations, achieved all my individual KPIs and also worked as a case manager for multiple Telecommunication Ombudsmen (TIO) cases.I was responsible for coaching a team of 8, floor walking to help out all the other sales reps and manage escalations.

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  ReachLocal

  Feb 2015 - Jan 2016

  Campaign Performance Manager

  My role was to offer a total digital marketing solution for businesses, converted leads into clients and gained a deeper understanding of their online marketing return on investment. Duties included:• Developed points of view and contributed to thought leadership on digital marketing and the role it plays in delivering compelling and relevant cross-channel customer experiences• Built and managed client account and client stakeholder relationships, and became a trusted digital advisor to support them on their digital journey• Identified client pain points and opportunities, define value propositions and clearly communicate the benefits• Contributed to developing and pitching compelling responses to client briefs and RFPs that are relevant but forward thinking and demonstrated the outcomes and value• Designed and implemented scalable digital marketing solutions and experiences and operational models to meet the digital channel needs of clients and their customers• Delivered and supervised the provision of digital marketing, performance optimisation, campaign and consulting services and implementation projects as well as manage the delivery of outsourced or managed services• Knowledgeable and had a point of view on digital technology providers, and collaborated these to devise and deliver client solutionKey Achievements:• A 10/10 net promoter score (NPS) which was randomly sent to our client indicating how well the pay per click campaign had performed• Met the aggressive goal of a client who increased his budget for his pay per click campaign and also added on a retargeting campaign• Saved multiple clients from churning their campaigns by adding extra value, providing new solutions from researching their competitors and adding keywords to their search campaign. Show less

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  Southern Cross Travel Insurance

  Mar 2016 - May 2016

  Marketing Coordinator (Contract Role)

  Contracted to tidy up the Southern Cross Travel website, cross check digital content and migrate information from old to new website.

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  Unitec Institute of Technology

  May 2016 - Mar 2019

  International Marketing Advisor

  Aligned with Unitec’s strategic direction, I manage the International brand, marketing, communication, and events for student acquisition and retention.Brand Framework Planning and Execution• Lead and manage customer experience strategies across the entire customer journey• Design, develop, deliver and continually evolve the marketing, digital and content plan to support the company’s strategic objectives and projects• Develop customer personas and value propositions for relevancy of messages• Effective use of customer insight research and analysis, competitive advantage analysis, trends and company performance to optimise growth and capitalize on key drivers in the marketDigital Solutions and Analysis• Execute and integrate marketing campaigns with the latest being the Unitec International student success stories • Significant experience with EDM's and Direct marketing to a large customer base (over 10,000 customers)Project and Product Management• Project manage campaign, events (International Orientation & Open day) and communication from conception to completion• Managed over 150 programs/pathways offered to International Students to keep the most up to date information. Content Writing• Provide key stakeholders and direct customer communications in line with brand tone to support key events and initiatives • Plan for production and distribution of marketing materials to over 20 countries. Key Achievements:• Created the new Unitec International Brand Framework for 2018 International Collateral• Increased student satisfaction to 94.6% in the International Orientation Experience 2018 • New marketing strategy (agent engagement) and content creation saw a 62.5% application increase for the Philippines market, 7% for India 8.5% for Sri Lanka• Lifted the Unitec International Facebook page to 2nd most liked educational institution page in New Zealand• Implemented a Student Connector Project to increase student engagement Show less

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  Accordant NZ

  Mar 2019 - Oct 2021

  Marketing and Communications Manager

  As a 2IC of the Group Marketing Manager, I am responsible for planning, driving, and implementing 360-degree marketing activities across all channels, including digital, content, branch, OOH, email, website, sponsored, events, print and social. I design and deliver integrated marketing projects for all 4 businesses under the Accordant Group, with the objective of growing market share and building brand awareness and loyalty. Key achievements:• Employer Branding: Led employer branding strategies across multiple industries, developed EVP, increasing job applications for a government agency by 38%.• Campaign Management: Executed the AWF Summer Recruitment Campaign (360° B2B and B2C campaign), increasing applicants by 27% and revenue by 21% in 2021.• Automation: Automated database cleansing and launched segmented re-engagement email campaigns, reducing outdated records by 53%.• Digital & Social Growth: Developed a digital content framework, growing social followers by 34% and increasing website traffic by 124% YoY.• Lead Gen: Authored the Madison Employment Market Report 2021, driving a 55% YoY increase in high-intent leads through gated content and targeted social campaigns• Data-driven insights: Implemented candidate and the AWF Exit Surveys, achieving an 89% completion rate to enhances sales RFPs.• Website & UX Improvement: Led the development of new Madison & Absolute IT websites, improving usability and conversion rates.• Market Research: Coordinated research and segmentation, including focus groups, surveys and interviews• Legal Compliance: Established new Privacy and Cookie Policies for all 4 businesses ahead of regulatory changes (new Privacy Act in NZ) on 1 December 2020 Show less

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  Chartered Accountants Australia and New Zealand

  Oct 2021 - now

  Brand and International Marketing Manager

  • Revenue Growth: Developed multi-channel strategies (SEM, social, automation), increasing Malaysian enrolment revenue by 42% YoY.• Lead Gen: Redesigned acquisition funnel, integrating automation and personalised content, doubling enrolment in the International Pathway Programme (+100% YoY).• B2B Brand Campaigns: Led a research-driven brand positioning strategy for SMPs in Australia and NZ, leveraging audience segmentation and content-led engagement to increase brand awareness (+28%) and purchase intent (+24%).• Visual Identity (VI): Redefined CA ANZ’s VI, developing modernised brand guidelines that improved consistency and engagement across channels.• PR: Implemented a strategic PR and thought leadership plan, securing high-profile media placements and industry features, increasing brand mentions (+145%) and positive sentiment (+20.7%) in Malaysia.• Social Campaigns: Executed a LinkedIn and Facebook campaign using retargeting and member testimonials, driving a 44% conversion rate in Hong Kong.• CRM Automation: Implemented a CRM strategy (lead scoring, email sequencing), increasing conversion rates by 30%.• Budget Management: Optimised budget allocation towards high-performing digital strategies, improving ROI by 45%.• E-comm: Launched a global e-commerce campaign, increasing revenue by 592% YOY, leveraging pre-sale engagement, data driven audience targeting, time-zone and budget optimisation to optimise conversions and ad spend.• Team Management: Upskilled and led a marketing team, increasing productivity by 35%. Show less