Kyla Brinkley

Experience

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  See.Spark.Go

  Jan 2016 - Jan 2017

  • Public Relations Apprentice

    Jan 2016 - Jan 2017

  • Public Relations Intern

    Jan 2016 - Jan 2016
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  National Association of Black Journalists (NABJ)

  Jan 2016 - Jan 2017

  President, University of Georgia Chapter
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  The University of Georgia

  Jan 2016 - Jan 2016

  Marketing Assistant, Department of Recreational Sports
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  Grady College of Journalism and Mass Communication, University of Georgia

  Jan 2017 - Jan 2018

  Public Relations Intern, Chess and Community

  Inaugural Charlayne Hunter-Gault Intern for Chess and Community, a nonprofit organization based in Athens, Ga focused on youth empowerment. Hunter-Gault was one of the first Black students to integrate the University of Georgia along with Hamilton Holmes in 1961.

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  Weber Shandwick

  Jan 2017 - Jan 2017

  Corporate Public Relations Intern
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  FleishmanHillard

  May 2018 - Mar 2021

  Accounts: Gatorade, Johnson & Johnson/Neutrogena, UPS, Salesforce, KARL STORZ Endoscopy-America, Western Union• Pioneered social strategy for Neutrogena Studios' first documentary film, In the Sun, including research, audience mapping, content development and influencer/talent collaboration• Successfully positioned Kaiser Permanente CEO as a major thought leader via strategic counsel and social campaign activation, resulting in 24K followers on Twitter and LinkedIn Influencer recognition• Drove social media growth for Western Union (LI,TW), and KARL STORZ (LI), including more than 10K organic followers and a 60% increase in engagement for the latter• Led paid social counsel and analytics across various accounts, including content calendars and amplification plans for LinkedIn and Twitter (X) Ads, resulting in increased buy-in from clients: Ad Results Media increased budget by 400% on LinkedIn to reach its goals• Introduced social channel strategy, analytics framework, content recommendations and competitive analyses for Salesforce Chief Impact Officer, resulting in a 107% increase in engagement in three months on Twitter• Advocated for underrepresented groups and implicit biases for the Southern California region as DEI Program Manager, increasing event participation by 200%. Partnered with leadership to counsel clients on the intersection of DEI and social strategy as part of True MOSAIC, FleishmanHillard’s global DEI reputation practice. Oversaw Alfred Fleishman Diversity Fellowship program for SoCal, providing mentorship and guidance for a direct report Show less • Fostered an inclusive work environment for all staff through educational activities, increasing staff participation in fireside chats by 200% as part of the firm’s internal DE&I program, FH Perspectives.• Advocated for underrepresented groups and against implicit biases by serving as a resource to staff.• Partnered with global and regional leadership to implement DE&I programs and events.• Counseled client leadership teams including GM and Novartis on the intersection of DE&I and social media strategy as part of True MOSAIC, FleishmanHillard’s global DE&I reputation practice, resulting in new projects.• Oversaw the Alfred Fleishman Diversity Fellowship program for the Southern California offices; an industry-leading program advocating for the recruitment of diverse candidates with a passion for DE&I and communication. In 2020, the SoCal region hired two Fellows for the first time. Show less

  • Account Executive, Social Media

    Oct 2020 - Mar 2021

  • Diversity, Equity and Inclusion Lead and Fellowship Program Manager, Southern California

    Feb 2020 - Mar 2021

  • Assistant Account Executive, Social Media

    Jan 2019 - Sept 2020

  • Alfred Fleishman Diversity Fellow

    May 2018 - Dec 2018
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  PwC

  Mar 2021 - Sept 2024

  • Led innovative storytelling and employee engagement strategy across US/MX digital channels, including social media (TikTok/IG/X/Threads/LI), web/intranet/newsletters and employee advocacy platforms (Viva Engage, Fishbowl)• Implemented a best-in-class digital experience for PwC US employees and raise awareness about the firm’s inclusion, culture and benefits in the market, resulting in +3.5K organic followers and +42% average impressions on Instagram within six months• Spearheaded TikTok/Reels strategy by overseeing a team of ten content creators across the US and India, including four direct reports. Provided creative direction, real-time development and deliverable review to streamline team and drive +142% TikTok followers in five months• Leveraged data to assess the channel health of PwC’s US social media portfolio with actionable insights, including optimization of paid social (KPIs, budget tracking, audience targeting, A/B testing creative)• Connected dots across stakeholders (tech, legal, SMEs) to drive consistent recognition of PwC’s brand among key audiences. Championed digital channel governance, workflow and best practices by educating and upskilling senior leadership• Debuted launch of emerging channels and fostered relationships with agencies and vendors to support innovative and creative content• Coached mentored and advised junior colleagues across the Communications & Corporate Affairs team Show less

  • Social Media & Digital Communications Manager, Employer Branding

    Jul 2022 - Sept 2024

  • Social Media Senior Associate, Employer Branding

    Mar 2021 - Jun 2022
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  Real Chemistry

  Sept 2024 - now

  Director, Executive Thought Leadership & Social Media