Edward Chad Arrendell

Experience

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  Bentley University

  Jan 2008 - Jan 2010

  Student Leader
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  Avenue100 Media Solutions, Inc

  Jan 2010 - Jan 2011

  Student Consultant

  • Worked with Newsweek and Avenue100 employees to help construct and implement a marketing plan for their new education based website for students and parents engaged in the college search process • Conducted online usability tests, social media campaigns, and market research to gain a comprehensive understanding of the potential market • Utilized Google analytics to track and report key metrics

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  KNF&T Staffing Resources

  Jan 2010 - Jan 2011

  Temporary Employee
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  Cohen Friedberg Assoc.

  May 2011 - Sept 2011

  Independent Consultant

  · Executed an online advertising campaign focused on a publicly traded value-priced clothing retailer· Handled the production, design, and coordination of a custom online engagement campaign that included monitoring social media performance and hosting live digital promos on a weekly basis

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  TechTarget

  Oct 2011 - Feb 2013

  Campaign Planning & Strategy Associate

  · Reviewed all lead gen campaign components and created marketing schedules to achieve client-defined lead goals, responsible for 90+ campaigns on a monthly basis · Analyzed and optimized campaign response rates on an ongoing basis using internal database segmentation tools

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  MobileFuse

  Feb 2013 - Aug 2018

  · Completed certifications for and established custom integrations with several third-party technology vendors including but not limited to DCM (Doubleclick), Sizmek, Nielsen, Moat, DoubleVerify, Forensiq, Barometric, Cuebiq, Celtra, Neustar, Kochava, Foursquare, AppNexus, IAS, Flashtalking, and Justads· Provided strategic direction for key accounts and functioned as an advisor for brand and agency partners to develop and execute custom ad campaigns for CPI (install), CPM, CPC, and conversion based KPIs; able to realize an increase in revenue of $10M+ year over year · Utilized JIRA to create and service a centralized support system for all internal and external clients; able to service 100+ requests on a monthly basis including but not limited to campaign discrepancies, RFP requests, Sales support, creative development, brand studies, and data analysis · Created and maintained an internal knowledge base to facilitate cross-departmental learnings and optimize workflows associated with incoming requests from all brand and agency partners Show less · Worked directly with the Creative development team to design and provide in-depth reporting for custom ad unit executions· Managed the internal QA department responsible for conducting user testing for all new features, enhancement, and bugs associated with the company’s internal workflow management platform· Worked directly with the Engineering team to develop an in-house VAST tag (video ad serving) creation tool that allowed the company to full establish a new video-based revenue stream responsible for over $5M in annual revenue · Worked with senior management to identify opportunities for growth and product development specifically related to network management, ad measurement & verification, and new supply channels· Expert at ad tag implementation and troubleshooting for all major ad serving & measurement platforms Show less

  • Director Of Technical Operations

    Aug 2017 - Aug 2018

  • Manager of Technical Operations

    Feb 2015 - Jul 2017

  • Publisher Operations Manager

    Feb 2014 - Jan 2015

  • Account Manager

    Feb 2013 - Jan 2014
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  WorkReduce

  Sept 2018 - Jan 2021

  · Develop and recommend QBRs to senior management for key client accounts· Create workflows, lead onboarding, and manage margins for 5+ clients and their respective brands · Provide consultative services for clients grow and optimize their businesses by leveraging personal network of media relationships, providing operational support, and developing sustainable brand strategies · Successfully achieved 117% of H1 2020 revenue target across all managed accounts · Create and execute digital monetization strategies for mobile app publishers · Manage a multi-disciplinary team of 12 staff members Show less · Created strategic media plans across Display, Video, and Social Media channels for brands including T-Mobile, Full Beauty Brands, Honda, and DXC· Worked with Media, Planning, and Data Strategy teams to create and present strategic audience recommendations· Optimized, executed and troubleshot media campaigns in DV360, The Trade Desk, Adobe (TubeMogul), Facebook/Instagram, and Twitter · Leveraged Google Analytics & Google Tag Manager to deploy event tracking and extract insights related to onsite marketing activity· Leveraged new and existing relationships with premium Publishers to provide a diversified mix of inventory by setting up PMPs & private deals, open exchange tactics, and Publisher direct buys Show less

  • Associate Director

    Nov 2019 - Jan 2021

  • Media Buyer

    Sept 2018 - Oct 2019
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  Model B

  Jan 2021 - Sept 2021

  Director, Client Success

  · Developed omni-channel advertising and marketing strategies across social, display, email, and direct advertising channels · Worked directly with clients across multiple industries and verticals including non-profits, advocacy, tech, legal, manufacturing, B2B, and B2C brands · Identified and presented viable upsell opportunities to grow the existing book of business · Researched and developed new product offerings to both attract new clients and improve the experience of existing clients · Provided cross-departmental support to enable in-depth insights across the company’s entire book of business · Worked with leadership to continually refine and improve internal processes for ongoing process improvement and alignment Show less

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  Marriner marketing

  Oct 2021 - Sept 2022

  Director, Integrated Digital Strategy

  · Evaluated emerging digital technology to guide strategic development opportunities for the organization· Created & executed cross-channel advertising and marketing campaigns across social, audio, display, video, email, and traditional advertising channels for B2B clients, primarily in the foodservice space· Established and maintained performance reporting dashboards for both internal and external stakeholders · Trained ad trafficking team on best practices within the Google ecosystem· Lead the Media department and identify interdepartmental learning opportunities Show less

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  Arrendell Consulting

  Sept 2022 - now

  Founder
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  WorkReduce

  Nov 2022 - Sept 2023

  Director

  · Oversaw and provided strategic media planning, execution, and reporting insights for the Social Activation team responsible for activating paid social campaigns across LinkedIn, Meta, Snapchat, Reddit and TikTok· Collaborated with cross-functional media teams to develop and present QBRs & Detailed Tactical execution plans to key client-side stakeholders · Developed and maintained strategic partnerships with social platform & media measurement vendors

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  Planit

  Jan 2024 - Sept 2024

  Director, Media & Analytics