Arwa Kheir

Experience

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  The Knowledge Hub Universities

  Oct 2019 - Apr 2020

  Student Ambassador
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  Mena Megahed

  Mar 2020 - Mar 2020

  Freelance Photographer

  - Determined and adjusted subject position, props andlighting equipment while selecting camera angles tooptimize the finalproduct.- Performed advanced computer processing of imagesfor assignments.- Selected and set up appropriate props, backdropsand lighting.

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  Coventry University

  Sept 2020 - May 2023

  Digital Media Course Representative
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  TKH Student Union

  Sept 2020 - Jul 2021

  Head Of Social Media

  -Developed marketing content such as blogs,promotional materials and advertisements forsocial media.-Created and facilitated Instagram online contests toretain members and attract new members.-Planned and instituted a social media marketing planfor the Student Union.-Created videos and managed Instagram to strengthenUnion reputation.

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  SPECTRO SYSTEMS

  Aug 2021 - Sept 2021

  Marketing Intern

  -Created an advertising video for a new product from scratch using Adobe Platforms.-Closely studied new products to be able to advertise them

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  Psych World

  Sept 2021 - Aug 2022

  Head Of Marketing
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  El Sewedy Education

  Aug 2022 - Mar 2023

  Marketing Intern

  - Helped with planning and hosting of marketing events.- Stayed updated with latest marketing concepts and techniques.- Created different reels for the Instagram page- Created unique and engaging content for range of social media platforms including FaceBook and Instagram. - Reported daily work the to Head of Marketing , identifying areas for improvement.- Used Adobe Illustrator to design dynamic posters and banners for university website.

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  In2MedSchool

  Sept 2022 - Mar 2023

  Video Editor

  • Evaluated and selected scenes for pacing, entertainment value, and continuity, trim shots and edit content.• Delivered edits with multiple camera angle choices, titles, graphics, audio,and special effects.• Understood director's artistic vision and maintained alignment with visionthroughout editing process.• Organized and worked with raw footage from multiple cameras and sources.

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  Tarek Nour Advertising

  Sept 2023 - Oct 2023

  Copywriter

  - Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.- Supported client projects from planning to on-time completion of quality deliverables.-Formatted copy to align with project-specific guidelines.- Reviewed and edited the final copy for accuracy and to correct grammar errors.-Customized brand message to reach and capture target audience interest and drive engagement.

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  HYDRO swimwear

  Oct 2023 - Jan 2024

  Marketing Executive and Content Creator

  Developed and executed marketing programs and general business solutionsresulting in increased company exposure, customer traffic and elevated salesnumbers.• Developed technical and non-technical marketing presentations, publicrelations campaigns, articles, and newsletters.• Established targets for social media platforms to reflect business objectives.• Develop original content through social listening and independent sources.• Strengthened content through proofreading and editing. Show less

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  The Knowledge Hub Universities

  Feb 2024 - Oct 2024

  Marketing Communications Officer

  • Analyzed market trends and competitor activities to inform and support theimplementation of brand strategies and plans.• Boosted social media engagement and brand KPIs through regular contentupdates and creative visuals• Contributed innovative ideas and insights during team brainstormingsessions, leading to successful campaign concepts and the enhancement ofbrand positioning.• Managed promotional events and campaigns from planning to execution,successfully increasing university exposure and generating new leads.• Developed and maintained effective communication with and board oftrustees to ensure alignment and compliance with brand guidelines.• Skilled in using HubSpot to create and distribute targeted email campaigns tovarious leads, enhancing engagement and conversion rates Show less