Jessica Krokowski

Experience

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  PAR Government Systems,

  Jan 2004 - Jan 2006

  Technical Writer, Training Administrator, Process Coordinator

  Charged with writing and processing all contract documentation and reports, including request for proposals (RFPs), white papers, user manuals, monthly status reports, design documents with product requirements, and other various DoD documentation. Represented the company extensively at industry trade shows, heightening marketing, presentation, and interpersonal skills.• Entrusted with "Top Secret Security Clearance."• Strengthened attention to detail by performing internal audits throughout the company.• Implemented processes that resulted in securing ISO 9001:2000 registration. Show less

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  INFICON

  Jan 2006 - Jan 2007

  Received a fast-track promotion to manage two product lines, including P&L responsibility. Integrated business and technical skills as a liaison between sales, operations and engineering departments. Served as an active team member on new product development teams, as well as new product implementation teams.• Led product and process teams that reduced production time by twelve business days, enabling on-time deliveries.• Utilized technical writing skills by writing marketing briefs for the world wide sales force.• Exercised technical skills in assisting customers and sales force on product applications. Show less Recruited for a pre-sales role for a division that sold handheld leak detectors and provided customized solutions for customer applications.• Refined cmmunication skills through transferring the value of INFICON’s solutions to the customer.• Demonstrated problem solving proficiency in providing customized solutions for customer applications.• Exemplified self-reliance by initiating applications training and management of various market driven projects.• Leveraged technical abilities by learning various product lines and applications (i.e. gas analysis, leak detection and vacuum technology). Show less

  • Assitant Product Manager/Product Specialist

    Jan 2006 - Jan 2007

  • Product Sales Engineer

    Jan 2006 - Jan 2006
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  Pitney Bowes Software (MapInfo)

  Jan 2007 - Jul 2011

  Global Product Manager / Global Product Marketing Manager

  Originally recruited by MapInfo to develop and oversee global product campaigns in Europe, North America, Asia, and Australia. Retained after their acquisition in 2008 by Pitney Bowes Software.Managed a product through all development stages ranging from conception to market introduction, including collecting global customer requirements, justifying corporate investment, ensuring operational readiness, and overseeing market penetration. Led integrated product team of Project Manager and Product Architect to prioritize product requirements based on market needs and release cycles. Actively engaged with customers and prospects to understand market requirements by traveling domestically and internationally for product road shows and customer visits. Developed product roadmaps, teaming with business development, product development, and sales to deliver product enhancements that align with customer business needs.• Instrumental for increasing marketing influenced billings from $3 million to $6 million through an integrated, global campaign for MapInfo Professional.• Increased PBBI’s ROI with marketing vendors through creatively managed relationships while managing a 70% reduced marketing budget and saving cost year over year. • In response to declining marketing budget, strengthened position as a GIS thought leader by leveraging social media tools such as Twitter and blogs. This proved imperative in meeting expectations at a time when market challenges increased exponentially. Show less

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  Pitney Bowes Software

  Jan 2011 - Jan 2013

  Product Marketing Director, Americas Customer Data and Location Intelligence

  Promoted to Product Marketing Director in 2011 to manage product marketing for a $90 million product line and provide indirect oversight to a team of 4 Product Marketing Managers from different business units. Create and control a marketing budget of $500,000/year.Innovate tactical segmentation strategies and messaging for marketing campaigns and collateral (including go-to-market strategies for product launches, lead generation, website updates, public relations initiatives, product demonstrations, and lead qualification). Manage national and international events and online product webinars. Perform market analysis, conduct research, and facilitate focus groups within industry segments (including existing customers and prospects) to ensure messages are on point, resonate with and draw prospects into the sales funnel, and provide feedback for prioritized product requirements based on market needs and product release cycles. Create detailed quarterly budget reports (QBR). Hire, manage, and work closely with a variety of vendors.• Drove $8 million in marketing influenced billings by implementing a highly targeted, buyer-specific email-drip campaign.• Consistently delivered 30%-50% year-over-year increases in market influenced billings.• Positioned company to secure an $800,000 national client by spearheading highly successful upgrade campaign.• Doubled marketing qualified leads--from 1500 to 3000 a month--created specific, segmented marketing campaigns that resulted in increase revenues of 5%-10%. Show less

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  SciQuest

  Apr 2013 - Apr 2014

  Product Marketing Manager

  Managed suite of supplier management software. Created go-to-market strategy, including sales enablement, pricing, and forecasting. Routinely met with prospective customers and worked with product management team to shape the product.• Enabled company to successfully penetrate new market and diversify their offerings.• Improved customer retention by initiating voice-of-the-customer surveys and net-promoter scores.

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  Red Hat

  Apr 2014 - now

  Develop a strategic field marketing plan to achieve corporate and sales objectives and expand footprint within existing customer base through cross-sell programs. Manage a $1 million marketing programs budget. Execute integrated programs for all routes to market and collaborate and drive alignment with global, cross-functional teams, as well as with domestic and global counterparts. Red Hat is the world’s leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, and open source communities, Red Hat helps create relevant, innovative technologies that liberate resources for growth and prepare customers for the future of IT. Show less

  • Director, Global Cloud Partner Marketing

    Jul 2023 - now

  • Manager, Global Cloud Partner Marketing Programs

    Feb 2022 - Jul 2023

  • Senior Principal Program Marketing Manager - Microsoft Alliance Global Marketing Lead

    Oct 2018 - Feb 2022

  • Principal Product Marketing Manager - Red Hat Developer Program Global Marketing Lead

    May 2016 - Oct 2018

  • Principal Program Marketing Manager - North America Field Marketing Team

    Apr 2014 - May 2016