Experience

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  Esamc

  Mar 2014 - Mar 2016

  Estudante estagiário
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  Portal publicidade

  Mar 2016 - Mar 2017

  Graphic production intern

  Managed campaign costs, timelines, client/vendor relations, oversaw media production, analyzed cost-efficiency, and handled budgets.Key Achievements:Collaborated across agency departments.Produced materials for clients like 3M, Villares.Gained deep advertising industry insights.

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  Weme

  Mar 2017 - Dec 2017

  Internal marketing intern

  I held a multifaceted role at weme, overseeing both internal and digital marketing efforts. My responsibilities included:• Optimizing inventory management, resulting in reduction of supply chain disruptions.• Managing vendor procurement and negotiation, achieving a 20% decrease in procurement costs.• Providing crucial support for organizing events and workshops, leading to a 25% increase in event attendance.• Creating engaging visuals for social media posts, resulting in increase engagement rates.• Actively managing social media platforms, leading to increase in online brand visibility.• Contributing significantly to a pivotal project to restructure weme's social media strategies Show less

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  Lince marketing digital

  Jan 2018 - Jun 2018

  Digital marketing specialist

  Conducted comprehensive analyses and optimizations of digital marketing campaigns for over 10 clients across B2B and B2C sectors, significantly improving campaign performance and client ROI• Managed the implementation of inbound marketing strategies, including e-book activations, SEO enhancements, and blog content creation, which resulted in increased lead generation and engagement for clients• Developed and presented detailed monthly performance reports to senior leadership, highlighting campaign results, insights, and strategic recommendations for continuous improvement• Utilized a range of digital marketing tools and strategies to achieve client objectives, focusing on creating synergies between SEO, content marketing, and paid media efforts Show less

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  Mid social - consultoria & marketing - publicidade & propaganda campinas

  Jun 2018 - Nov 2018

  Digital marketing specialist

  • Directed digital marketing strategies for over 30 agency clients,efficiently managing a monthly marketing budget of approximately $20,000/month, focusing on maximizing ROI across various digital channels such as: Meta Ads, Google Ads, Twitter ads• Led a specialized team of 5 people, including Customer Success Specialists, Art Directors, and Digital Marketing Specialists, to deliver high-impact marketing campaigns that significantly enhanced client satisfaction and engagement• Implemented agile methodologies Scrum) to streamline project management and campaign execution, enhancing team productivity and campaign adaptability Show less

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  Ab inbev

  Nov 2018 - Sept 2024

  Product Manager creating innovative digital produts that impact and delight customers worldwide.Data Product: Marketing Data DemocratizationResponsibilities: Led a team to centralize marketing data from 30 sources across 32 countries.Methods & Frameworks: Agile, Scrum, Discovery, Lean Data Management, CI/CD, DataOpsOutcome: Enhanced analytics and reduced vendor costs.FIFA World Cup 2022 Digital ProductResponsibilities: Managed and developed a digital product for the event.Methods & Frameworks: Lean, Design Thinking, Rapid Prototyping, Business Model Canvas, User researchOutcome: Attracted 600K users and increased Budweiser sales by 6%.Data Products for Media ManagementResponsibilities: Built data products for digital media management.Methods & Frameworks: Agile, Kanban, OKRs, Discovery, User Research, 5 WhysOutcome: Optimized $500M ad budget, improved ROI.Advanced Analytics for Media PerformanceResponsibilities: Introduced advanced analytics for paid media.Methods & Frameworks: Data-Driven Decision Making, A/B Testing, Predictive Analytics, Balanced Scorecard, CRISP-DMOutcome: Improved media spending effectiveness. Show less

  • Data Product Manager

    Jan 2020 - Sept 2024

  • Data Product Manager

    Jan 2019 - Jan 2020

  • Product Manager

    Nov 2018 - Jan 2019
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  Mediabrands brasil

  Sept 2024 - now

  Business intelligence manager