Kaique Ferreira

Experience

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  In Press Porter Novelli

  Mar 2014 - Nov 2016

  Communication Analyst

  Communication Assistant for the "Movimento por um Futebol Melhor" project by Brahma (Ambev). I create and assist in the brand's communication planning related to football. Among the major achievements, we created a national ranking of club members based on information collected from the world's leading sports clubs. For example, the content was discussed for over an hour on SporTV.In 2015, the project won the state-level Aberje Award.I am also part of the communication team for the Brazilian Rugby Confederation. Show less

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  Canoa (Red Bull)

  Dec 2016 - now

  Head - PR l Creators

  -> Coordination of communication plans for Sports, Esports, Brand, and Culture areas-> Mapping and building relationships with media professionals and opinion leaders across various platforms-> Development, measurement, and dissemination of quantitative and qualitative Market Research to guide or identify opportunities based on the needs of the company and its clients-> Structuring an internal system for data collection and analysis-> Data analysis for making both simple and complex decisions-> Approval of informational content for the press and influencers, using off-page SEO techniques-> Participation in both in-person and virtual events. Key activities include: creating press lists, identifying opinion leaders (influencers) and guests; coordinating actions with journalists; monitoring interviews; crisis management; asset approval; among others-> Market segmentation aimed at expanding brand opportunities-> Continuous macro and microenvironmental analysis to identify strengths, weaknesses, threats, and opportunities for brands, events, and each developed action Show less