Adrian Atherton

Experience

• 

  Amplicon PR

  Jan 2014 - Jun 2014

  Public Relations Intern
• 

  Anything Goes

  Jun 2014 - Jun 2016

  Social Media Content Producer

  Clients: Ultra South Africa, Showtime Management, Electric Music South Africa, Disney on Ice and ShowtekResponsibilities:• Develop content strategy • Manage and draft content • Draft creative briefs • Manage content for live events • Manage sponsorship content development and objectives

• 

  Sanlam Group on behalf of King James (based within Sanlam Head Office)

  Jun 2016 - Jul 2018

  Social Media Coordinator

  Client: Sanlam (Based at Sanlam Head Office)• Lead agency representative based at Sanlam Head Office • Manage and review sentiment reports to implement communication amendments • Manage workforce management tool: Percolate • Community management during crisis • Collaborated with creative partners to conceptualise content creation • Manage campaign implementation • Draft monthly client reports highlighting brand performance and key learnings - offering recommendations Prior client management: Johnnie Walker, Bells, Europcar, Rimmel London SA, Boost Mobile Show less

• 

  Ogilvy

  Aug 2018 - Jan 2019

  Social Media Manager

  Client (Unilever): DoveBaby DoveSkipResponsibility:• Develop social media strategies and campaigns for Baby Dove and Skip • Develop and pitch creative campaign concepts based on brand goals and objectives • Draft and develop content calendars • Draft monthly reports to analyse brand sentiment and performance • Manage social media audits to understand competitor landscape and brand positioning • Brief and oversee digital creatives who execute artwork based on approved concepts - ensuring brand alignment • Lead community management to promote consumer engagement Show less

• 

  Haas Collective

  Feb 2019 - Nov 2019

  Social Media Manager

  Client: (Distell)Pongracz MCCDurbanville Hills Fleur du CapResponsibility: • Develop social media strategies and campaigns for Pongracz, Durbanville Hills & Fleur du Cap • Develop and pitch creative campaign concepts based on brand goals and objectives • Draft and develop content calendars • Draft monthly reports to analyse brand sentiment and performance • Manage social media audits to understand competitor landscape and brand positioning • Brief and oversee digital creatives who execute artwork based on approved concepts - ensuring brand alignment • Lead community management to promote consumer engagement Show less

• 

  The Shoprite Group of Companies

  Dec 2019 - now

  Assistant Manager Social Media Engagement • Communication

  Responsibility:• Assist in managing the Group’s online reputation for 17 brands (including Medirite, Money Market, Sixty60 and rewards) • Manage partners responsible for social media engagement and brand listening • Editor of internal communication regarding reputational issues • Compile consumer reports analysing social media risks bearing engagements • Lead development of social media standard engagement practices• Develop FAQs as well as response guides during online crises• Manage the quality assurance for social media engagement to main brand consistency Show less