
Tarek El Khatib

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About me
Area Manager at Karl Storz Endoskope | Strategic Sales & Marketing | Medical Devices & Equipment
Education

Vatel France
2010 - 2013Bachelor Degree International Business & Hospitality
American Community School Beirut
1998 - 2007
Lebanese American University
2008 - 2010Bachelor's degree Business
Experience

Nestlé
Jan 2013 - Jan 2017• Led the management and strategic development of the Beverage Solutions business segment, organizing initiatives to expand market reach and drive revenue growth.• Took the lead in the development of the Hotel, Restaurant, and Catering (HORECA) channel, implementing targeted strategies to optimize channel performance and increase market share.• Oversaw a dedicated team consisting of three sales representatives and three delivery representatives, providing leadership, guidance, and support to maximize team productivity and achieve sales objectives.• Monitored and optimized account management processes, ensuring proper coordination between sales, distribution, and client servicing functions to deliver exceptional customer experiences and foster long-term relationships. Show less
Sales Supervisor
Jan 2015 - Jan 2017Field Sales Representative
Jan 2013 - Jan 2015

KARL STORZ
Jan 2018 - now• Managed a comprehensive product portfolio encompassing Medical Imaging, Endoscopes, and Surgical instruments catering to specialties including ENT, URO, GYNE, LAPA, Anesthesia, and OR Integrated technology.• Fostered robust relationships with all stakeholders, ensuring collaboration & effective communication channels.• Conducted regular performance evaluations to identify areas for improvement and implement strategies.• Spearheaded training and development initiatives to enhance team proficiency and foster a culture of continuous learning and growth.• Formulated and executed tailored sales strategies for each specialty area, aligning efforts with overarching business objectives and market trends.• Established annual sales targets for the assigned territory, meticulously monitoring progress and adapting strategies to maximize revenue generation.• Oversaw tender processes to secure lucrative opportunities, leveraging negotiation skills and market insights to drive successful outcomes.• Employed data-driven approaches to identify emerging trends and opportunities, ensuring sustained business growth.• Cultivated and managed key accounts and Key Opinion Leaders (KOL), nurturing mutually beneficial partnerships.• Executed impactful product launches & workshops, developing product awareness, and fostering customer engagement.• Supervised the supply chain operations, ensuring timely product delivery and optimizing inventory management processes.• Monitored sellable stock levels with distributors, optimizing inventory turnover rates.• Generated reports and dashboards, providing stakeholders with insights to inform strategic decision-making processes. Show less • Spearheaded the management and development of the ENT portfolio, employing strategic initiatives to expand market presence and drive revenue growth.• Introduced new product launches, organizing comprehensive launch plans to maximize market penetration.• Organized and actively participated in live demonstrations, leveraging hands-on experiences to showcase product capabilities and enhancing customer understanding.• Conducted regular market visits in collaboration with KOLs, fostering valuable relationships and gathering insights to inform product development and marketing strategies.• Utilized advanced forecasting techniques to accurately predict market trends and anticipate customer demands, ensuring optimal inventory management and product availability.• Facilitated frequent business review meetings, collaborating cross-functionally to evaluate performance metrics, identify areas for improvement, and implement strategic adjustments for sustained growth and competitiveness. Show less
Area Manager - Oman & Bahrain
Jan 2021 - nowJunior Area Manager - Oman & Bahrain
Jan 2020 - Jan 2021Junior Marketing Manager - GCC & East Africa
Jan 2018 - Jan 2020
Licenses & Certifications

Selling Skills, Stimulating Challenges, Conquering and Controlling Markets
KSE EMG Training CenterDec 2019
Advanced Lower Endoscope Course
KSE EMG Training CenterSept 2019
Presentation Skills – Tips and Tricks
KSE EMG Training CenterAug 2019
Languages
- enEnglish
- arArabic
- frFrench
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