Priye Choudhary

Experience

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  Hewlett Packard Enterprise

  Jul 2007 - Jul 2008

  Area Sales Manager

  • Managed distributors, key dealers and sales officers reporting to me for consumer business. • Responsible for channel management & development, secondary and tertiary sales and designing and running of channel affinity programs.

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  Sony Electronics

  Oct 2008 - Jun 2011

  • Responsible for Consumer research, PLC, Product launches, Pricing mix, Trade affinity programs, P&L and Product revenue goals.• Conceptualized and drove Marketing calendar, Spend budget, Consumer campaigns & promotion and Retail activation partnering with creative agencies & execution vendors.

  • Product Marketing Head

    Apr 2010 - Jun 2011

  • Product / Brand Manager

    Oct 2008 - Apr 2010
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  パナソニック

  Jun 2011 - Oct 2014

  • Conceived and managed category portfolio and marketing budget to deliver revenue, profitability and market share goals by NPD or sourcing route.• Led team to manage PLC, Multi channel Pricing strategy, Trade engagement programs and Retail activations.• Owned strategy to last mile execution of marketing campaigns for mainline and digital media engaging creative & digital agencies.

  • Category Marketing Head - India & SARC

    May 2014 - Oct 2014

  • Senior Manager Marketing

    Apr 2013 - Apr 2014

  • Manager Marketing

    Jun 2011 - Apr 2013
• 

  Grohe AG

  Oct 2014 - Jul 2016

  Product Marketing Head - India & SAARC
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  Grohe AG

  Oct 2017 - Apr 2019

  • Lead category and brand function to develop market specific strategy to end-end execution plan with complete responsibility of category P&L and marketing spends.• 1.3x biz. performance with 30% healthier bottom-line delivery by developing robust category portfolio backed with strong sourcing capabilities to keep channel and consumers excited about the brand and products. • Lead marketing agencies to curate geography specific campaigns delivering 4x retail store expansion with high voltage BTL execution followed by TVC & Digital campaigns breaking the category code.- Delivered 8 Pan India campaigns in a FY- 5x increase in brand awareness- 3x increase in consideration with significant elevation in PoM- 3x sales growth in Amstd within a FY• Piloted launch of Renovation, Retrofit, DIY and E-comm focused projects contributing to 15% in revenue.• Strategic marketing investment to develop Architect and Designers engagement platform resulting in 3x growth in premium segment driving brand imagery and high profitability.• Responsible for Consumer researches, Product portfolio innovation with R&D / sourcing, Pricing strategy, GTM development, Digital and mainline media campaigns conceptualization with marketing agencies with pre-post effectiveness mapping.• High level collaboration with cross functional leads to ensure timely delivery of projects and manage new launches. • Key campaigns: #FutureOfBathrooms, #SuperPowerBathrooms, #NoMoreHalfBath, #JollyBumshttps://youtu.be/3C3cah0oomYhttps://youtu.be/9rolb8TYHp4https://youtu.be/Too6h454jXshttps://youtu.be/vVFLjHIGit0https://youtu.be/m_p73TePNtAhttps://youtu.be/Ak6zrMjhDKk Show less

  • GM - Brand and Category Head [Grohe and American Standard (India & SAARC)]

    May 2018 - Apr 2019

  • GM - Category Marketing Head Grohe and American Standard

    Oct 2017 - Apr 2018
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  Welspun Flooring

  Apr 2019 - Dec 2021

  Sr GM - Category Strategy Head

  • Lead the development and implementation of strategic category portfolio in partnership with senior leadership team. • Ensure that persuasive, consistent and concise positioning occurs throughout marketing programs.• Provide strategic direction and help drive strong alignment and integration among the cross functional leads. • Contribute sales insight to the delivery and processes ensuring alignment with sales objectives and marketing goals with appropriate GTM, Pricing strategy, Channel affinity programs and Consumer indulgence programs at retail stores to enable business deliver revenue and ROI. • Build and lead a high performing team to operational excellence ensuring smooth transition of strategy to deliverables, staying with market trends basis on the Voice of customers and sharp competition insights.• Lead strategic alliances and product sourcing with international / domestic organisations for horizon expansion, centric to consumer value creation through mutual synergy. Show less

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  Samsung India

  Dec 2021 - now

  Product Marketing Head

  - Responsible for profitable and premium growth of complete Washing Machine & Vacuum Cleaner business.- Develop strategy to establish AI Ecobubble as the future of Laundry machines. Conceptualize and roll out consumer campaigns to build Brand-Consumer affinity towards market share objectives and 2x premium mix growth.- Develop strategic & tactical plans to grow consumer POM & considerations in each category thru high impact Integrated Marketing mix across the online and offline spaces, powering and building strong brand advocacy. Show less